Katelyn Berry is a business-to-consumer professional who works out of the United States. She is the vice president of marketing and general manager for B2C North America and has been serving in these positions for almost one year. She has been working with companies like Michelin, Uniroyal, and BFGoodrich for some time and has many years of brand management and marketing under her belt. Currently, she is the head of a team of more than 100 people who are focused on keeping Michelin on track with its main goals and with the fulfillment of its current mission statement.
Katelyn Berry studied at DePaul University and earned her bachelor of science degree in marketing while there. She continued her studies at the university and eventually received her master of business administration. During the mid 2000s, she worked out of the greater Chicago area as a marketing consultant. Her main focus during this time was database analytics marketing, and she was able to identify and employ direct marketing strategies with her knowledge.
Katelyn Berry went to work with Target in 2007 and stayed with the company until 2009. She was able to drive private brand penetration and eventually went to work with the company’s corporate insights team. After this, she served with the NPD Group as a team manager for a little over year. In 2011, she moved on to work with UScellular where she led insights supporting innovation. Before working with B2C North America, she served with Amazon as the head of marketing for its Hardlines Private Brands.