Alejandro Betancourt is the type of person who is in the right place at the right time. He is one of those types of people that can see potential when things are tough. This is definitely true of a company called Hawkers. The original owners knew that they had a good brand of sunglasses but did not know what to do when they got stuck in the business mud. This is when Alejandro Betancourt came to the rescue and they have been grateful to him ever since. This is how he did just that. It was a bold new approach for the time and it paid off in a big way.
One of the things that Alejandro Betancourt did was create an internet campaign. He was able to cut down costs by doing this and get more revenue for the company. A campaign like this was risky at the time, but the risk for Alejandro Betancourt was worth it. Soon word of mouth took over about Hawkers and their sunglasses. Sales took off and now they have become one of the high-quality brands when it comes to consumers.
One of the things that he did was to make the sunglasses affordable for many people. Once consumers got a taste of this new brand, they could afford more and tell their friends about it too. Being able to have a nice price point can make the difference between profit and loss. This is why his strategy was so effective. He made sure that the product could be accessed by the everyday consumer. that is how the company took off and he has not looked back. Alejandro Betancourt knew what to do at the right time and made it happen for Hawkers. Now he can move on to the next challenge.