Hawkers is currently an international fashion brand with its presence across the globe. Alejandro Betancourt Lopez took over the company’s management back in 2016 after the firm suffered severe losses. The company was in a deep crisis, but using his extensive knowledge and resources, he transformed it into a famous international brand within just two years.
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Alejandro Betancourt Lopez adopted exceptional marketing strategies to diversifying the company’s offerings, diversifying its fashion products across categories and not limiting itself to just sunglasses. He also launched a line of skin-care products under the brand name, which proved extremely successful in the market.
Betancourt’s marketing strategies were instrumental in reviving the company back from near collapse and turned it into an international fashion brand. Alejandro Betancourt Lopez adopted the use of influencers to promote the brand, releasing new products via renowned bloggers and celebrities. His aggressive marketing plan helped him garner a loyal customer base across various countries in the world.
Hawkers acquired a series of brand ambassadors and collaborated with them to launch new products. By establishing connections and ties with top bloggers, celebrities, social media influencers, and athletes, the company produced a massive fan base that helped promote the brand globally.
Collaborating with known sources of endorsement has helped Alejandro Betancourt Lopez boost the brand’s reach globally as such people have millions of followers across various social media platforms. Hawkers’ has also collaborated with well-known athletes who were immensely popular on Instagram, a platform that helped the company reach out to millions of potential customers.
The use of Facebook ads has also significantly contributed to the success of the company’s promotional marketing. Facebook has an extensive user base, making it an excellent platform to promote the brand and its products. Currently, Instagram is also one of the most effective means that can be used for international marketing, especially when it comes to fashion brands like Hawkers. Go Here for related Information.