While most of the discussion on how to reach the latest generation of consumers has focused on millennials, or people who were born between 1980 and 1990, another generation is quickly coming into prominence: Generation Z, which is composed of people born between 1995 and 2005. While these two time periods may not seem so far apart, there are crucial differences in how these groups of people grew up that make them very different as consumers – and social media marketing campaigns are going to have to start paying close attention to those differences if they want to remain effective.
The key difference that separates millennials from Generation Z is that millennials were, for the most part, exposed to the Internet as teenagers, while members of Generation Z have never known a world without the Internet – and many have never known a world without modern smartphones. As a result, while millennials are generally very heavy users of online media and social platforms, Generation Z-ers can be more selective, and will pick and choose which platforms to use – and they are very quick to move on to the next platform as soon as their friends do. For this reason, very few Generation Z-ers are on Facebook compared to millennials, preferring Instagram and Snapchat instead. One defining characteristic of Generation Z-ers is that they use multiple social media platforms to communicate with different groups of people – they’ll talk to strangers via Instagram, but only Snapchat their friends, for example.
More reports are confirming that suicide is the leading cause of death for Australians between the ages of 15 and 44. Suicide also impacts more than 85% of people, because 1 in 7 people will have suicidal thoughts at some point in their lives. These statistics make it clear that suicide is still a very prevalent problem that needs to be dealt with properly.
Each September, the world recognizes the tragedy of suicide and we are called on to recognize suicidal behavior in friends and loved ones. The month is a time when we take special care to have the difficult conversations that could help to save a family member’s life. Social media campaigns like #itsoktotalk have resulted in a significant increase of posts about depression and suicide, which makes it easier to have the challenging discussions that come with suicidal thoughts.
However, there isn’t much of an impact on the statistics.
It seems that sharing a selfie on social media may not be a very effective way to stop someone from committing suicide. And while conversations can be helpful, they are only the first step to saving someone’s life.
Scientific literature reveals that there are ways to pinpoint which strategies can truly reduce the suicide rate. The most effective way to prevent suicide is to improve the public’s access to high-quality mental care care. Medical professionals should also be more skilled and comfortable when it comes to addressing suicidal behavior and depression. This also means that educational professionals and school counselors should be on the lookout for dangerous behaviors in order to save students.
Of course, social media campaigns work well when it comes to raising awareness about an issue. Awareness alone won’t save lives, but it can serve as a helpful tool to prevent suicide when used with other methods.
It’s important to encourage friends and family members to do more than just retweet when it comes to social media campaigns that bring attention to suicide. Social media can be used as a way to get the attention of political leaders who can implement suicide prevention programs. This combination of social media awareness and community involvement can help to save lives.
Troy McQuagge was recognized as the Gold Winner CEO of the Year at the One Planet Awards a few weeks ago. The One Planet Awards is an awards program that was started to recognize professional and business excellence in any industry worldwide. All organizations around the world are eligible for the award including non-profits, startups, and publicly traded companies. Troy’s first task was to rebuild USHEALTH Advisors which is the captive distribution arm of the enterprise when he started working at USHEALTH Group. This initiative was a huge success and led to his appointment as President and CEO of the company in 2014. The company has continued to realize exponential growth and increase in profits under the helm of McQuagge even though the individual health insurance market is deemed as very competitive.
McQuagge said that he was honored to receive the award and to be recognized by his peers. He dedicated the award to the team at USHEALTH and noted that it was evidence of the company’s efforts towards providing affordable healthcare to their customers. He added that they were focused on providing coverage that caters to their clients even when their needs grow. USHEALTH Advisors is an insurance company that provides healthcare coverage to business owners and entrepreneurs. The company is located in Grapevine, Texas. It is committed to providing innovative coverage to their clients. The talented team of employees at the company ensures that they offer profitable products and quality customer service to satisfy the needs of the client.
McQuagge attended the University of Central Florida and graduated with a Bachelor of Arts degree in legal studies. He started his career at HealthMarket. He was appointed the president in 1996 after a few years in the company. He served as president of the company for 12 years until he left in 2008. He joined USHEALTH Advisors in 2010. He built USHEALTH to the largest captive sales organization catering to people with less than sixty-five years. Troy is in charge of making sure that USHEALTH continues to experience growth and profitability. Troy McQuagge has amassed experience in health insurance, term life insurance, and life insurance after many years of working in the industry.
The company has won various awards every year since McQuagge became the CEO of USHEALTH. The awards that they won in 2016 include the Company of the Year at the One Planet Awards, the Insurance Company of the year at the Stevie Awards, and the Insurance Company of the Year at the Golden Bridge Awards. He has been involved in philanthropy and has donated and volunteered at several charities in the past. Organizations that McQuagge has been involved with include Crisis Nursery Phoenix, HopeKids Phoenix, HopeKids Dallas, and the Semper Fi Fund.
Jason Halpern, the founder and the managing director of JMH Development is quite the busy man. He is always on one project juggling it with a several others and still gets the job well done. His Boutique Development Firm is well-known in the United States for their commitment to provision and development of high end residential and commercial properties across the country. In addition, the company has established a strong forte in remodeling historic buildings and adding a spark and an aura of class on them.
Mr Halpern has led his company in various flagship projects that have earned respect and admiration in the city. Together with the Madden Real Estate Ventures, JMH Development developed the Aloft South Beach in Miami, an exquisite beach hotel with two hundred deluxe rooms. The art work and design used in constructing the property has attracted visitors for their aura of class the property strikes. The company has also remodeled various townhouses into apartments in Cobble Hill Project which have also received acclamation.
Another art work completed under the supervision of Mr Halpern was the 184 Kent Apartment reconstruction. The apartment is in the National Historic Register. Mr Halpern was specifically sought after for this project for his ability to develop historic property and make them as beautiful as they once were. This project won the awards for being the best adaptive building by the Building Brooklyn Award.
The company has expanded its services in various states and towns in the country. They have developed houses in Manhattan, Brooklyn Miami and continue to expand. Mr Halpern has pushed the company to taking various projects in the city, so far the company has invested in more than $500 million on real estate projects. JMH Development also works alongside visionary companies such as Plaza Construction Company and ADD Inc. to continue their beautiful work all over.
Mr Halpern started his career in 1985, concentrating on real estate development. He worked at Halpern Enterprises, a real estate company owned by his father. He comes from a third generation family of real estate developers and continues to shine through his leadership at his company. Despite real estate, he is also the director of Parametric Dining LLC.
In addition to his busy schedule, Mr Halpern spends quality time at Level 1 Joel A. Halpern Trauma Center Westchester Medical Center. In the spirit of giving back, he has personally funded the centre so that children and the less privileged with serious orthopedic complications can get surgical care and medications without so much hassle.
Halpern is an outdoor person outside his work. He is a huge football fun and will spend some time watching games live. He also loves scuba diving and racing cars.
Media houses were so sure of Hillary’s win (they even vouched for her) until Trump hit the square in the face with a massive victory. Every news hub was shocked, so were the analysts they hired daily to bash each other in irate debates. But do you know who got it right all along?—Social media.
After Trump’s win, it was evident that news rooms were looking in the wrong places. Expert social media analysts only had to gauge the temperature on social websites to predict the outcome from a mile away. Trump new this secret all too well, and he maximized it to his advantage.
While the Hillary camp spent millions printing banners, erecting offices and burning gas money on the road to win more states, Trump only focused on social media. He infiltrated sites like Facebook and Twitter with his campaigns. And guess what he used to grow his social media followership? Yes, the very leaked video of his supposed ‘locker room talk’.
More people subscribed to Trump’s social media accounts to follow his responses to the alleged leaked tape. Just like that, he grew his followership which boosted his social campaign further. Then Donald Trump dealt his last card, delivering a very sobering response on the last debate which saw people warm up to him after all. Likes and shares translated into votes and Hillary Clinton had to make that last phone call to him eventually.
Interesting though is that a lot of the so called analytic experts still don’t believe in the power of social media. But if the US election is anything to go by, social media campaigns do garner popularity—and votes.
Facebook has made changes to its interface in order to maintain the intimate conversations with friends and family that it used to be known for. These changes extend to make text statuses into something akin to photos through access to colored backgrounds. Users can now choose any to appear behind the status’ text. Other aesthetic options include color gradients. Facebook will be rolling out these features over time. Initially, colored statuses can only be created by Android users; however, everyone, regardless of their viewing platform of choice, will be able to see them.
A company spokesperson commented that the changes were being made in order to attract more attention. Another potential gain with this approach would be a surge in “original sharing;” most shares come from other shared posts. Lastly, Facebook’s statistics have indicated continual decline in newly shared content since 2015, with professionally published content continuing to surge ahead of original shares, reducing the latter’s presence.
Facebook has already made some eye-catching changes, such as rendering short status messages in huge fonts. Both the colored background and font changes could be seeing as ways to snipe at Twitter despite Facebook’s comparatively giant pool of users. When Facebook added a News Feed, it focused solely on text. When statuses were posted, the word “is” used to precede them, indicating that the person was engaging in real time. Despite these aesthetic tweaks, Facebook’s CEO has maintained that video, 360 degree interfaces and VR will be the next steps in Facebook’s evolution.
Customer engagement leads to conversions. Getting a customer to engage requires a well designed call to action. Pretty much every social media campaign relies on calls to action to sell products, increase visibility or gain leads. Well crafted calls to action suit each of these purposes. In order to reap the benefits of customer engagement there are a few tips to know.
Effective Calls to action are simple. The call should start with a verb, this is called the trigger. Verbs signal action. For instance, the phrase “please subscribe” is far less engaging than the phrase “subscribe now.” To really increase the odds of engagement, employ the use of “click triggers.” A click trigger is an added incentive. “Subscribe now for free shipping,” is a better call to action than “please subscribe.”
Another way to keep a call to action simple is to use the first person. This might go against everything you know about writing copy, but in an A/B test conducted by Unbounce, researchers found that the use of “my” in calls to action yielded higher conversion rates than “your.” In other words, phrasing a call to action as “download my free song” will result in more downloads than “download your free song” or “download a free song.”
One last tip, create urgency. Consumers want a deal and they want exclusive deals. Think about Ebay’s countdown feature. Your call to action should reflect urgency. To keep it simple, try a phrase like “Download my free song now.”
It is impossible to choose the best social media campaigns of 2016 because there were so many good ones. There were a few major factors which played very large roles in the success of social marketing campaigns during the past year. The first was the various changes in algorithms used by Instagram and Twitter. There have also been a wide variety of messaging apps that have been introduced and become very popular with the general public. Companies took advantage of these factors and designed their social media campaigns around them. As usual, a few companies did better at this than their competitors. Here are a few examples of the social media campaigns that really attracted a great deal of attention to their products.
Reese’s was the official sponsor of the NCAA Men’s basketball tournament for the fourth consecutive year. The videos that were created for this particular social media campaign contained outstanding visuals that made viewers interested in the Reese’s brand. The writing in these spots was also far above what you typically find in your average social media campaign.
This campaign from the Lowe’s home improvement chain shows people how to fix various things around their home in only six seconds. The concept was a brilliant one. It quickly caught on and became a trending hashtag. Stop-motion animation is used to create each short video. This type of animation is not commonly used these days. Therefore, it makes the spots more memorable to the viewing audience.
Social media has changed the way that people communicate with each other. It has also revolutionized the way that companies can promote their products to consumers. There can be no question that a company needs to have a presence on social media if it is going to be a factor in today’s world. Here are a few examples of social media campaigns that have generated significant profits for the companies that have used them.
Tesco is the largest chain of grocery stores in the United Kingdom. The company had a breakthrough with a series of videos posted on YouTube that were aimed at parents who were looking to buy something for their children for Christmas. The videos showed children playing with all of the most popular toys for that particular Christmas season. This told many parents what their children would most likely want. Tesco experienced an increase in toy sales as a result of the campaign.
This company carefully analyzed info that they gathered from looking at the Facebook data of potential customers. They used this data to market trips to destinations these people would most likely want to visit. This resulted in a sales increase of more than 150 percent.
KFC created a very successful campaign in the United Kingdom called the “friendship bucket.” KFC credits the campaign with getting many British people interested in trying their chicken who were not previous customers. The likeability of the actors used in the campaign was key to its success.
Shea butter is made with fat from the nut of an African shea tree. This ingredient originated in West Africa. Shea butter is good for your hair and skin. Shea butter has many vitamins one being Vitamin E. Vitamin E protects the scalp from dryness. Its antioxidant properties stimulates hair growth by promoting the blood flow. It also heals and protects the scalp from bacteria. It also helps with severe skin conditions like eczema or psoriasis using its anti-inflammatory properties. Shea butter protests your hair from heat and heat damage.
EuGenia Shea is a family run, mother-daughter duo enterprise. Their main focus is premuim shea butter moisturizers. The name, EuGenia came from the Greek, meaning origin of goodness. The duo got the inspiration to start the company when the mom was diagnosed with cancer. Her mom is the former President of the Global Shea Alliance. This came in handy with providing consumers with the best shea around. Her mother used her moms midwife secret, raw, unrefined Ghanaian shea butter. Her mom grew her bulk shea butter business, Naasakle. EuGenia uses Naasakle shea butter to provide the best results. This company also donates 15% of their profits back to Ghanaian women in the form of an education fund. They are dedicated to making sure these women receive fair wages and opportunities.
EuGenia Shea provides Everyday Shea butter which includes a little shea. They have the Pregnancy Strength Shea Butter which has more shea added. The next strength they offer is Dermatological Strength Shea Butter which is mostly shea. These also come in a gift set. These products also includes shea oil, Baobab oil, Moringa oil, and essential oils. This is the perfect way to smooth skin.