Why Businesses Are Using Social Media to Create More Accurate Customer Profiles

Developing a more complete and accurate picture of their clientele is a concern that no business can afford to overlook. Recent trends, like the numerous high-profile businesses and industry leaders who are turning to social media platforms in order to develop a deeper understanding of their customer or client base highlights the value of social media platforms. Tools and resources that may aid in the process of developing or fine-tuning a customer profile can help to improve relationships, lead to increased opportunity for repeat business or assist organizations who wish to create or maintain a more positive image or brand.

 

Identifying Shared Habits and Interests

 

Possessing a more accurate understanding of a customer’s needs may ensure that retailers and service providers will be better equipped to assist their clientele. Customer profiles often play a key role in ensuring that sales and other interactions are able to provide the higher levels of customer satisfaction that may be essential to the long-term success of a business. Plenty of useful insight can be found on social media platforms and businesses that have the means to sift through the data and information that is available are far more likely to uncover underlying patterns or identify emerging consumer trends. Relying solely on customer account information or transaction history during the development of a profile often produces results that may be much less effective.

 

Understanding the Value of Public Interactions

 

Creating and maintaining better relationships with customers and clients can be a far more difficult undertaking for businesses that lack the right tools or who may take the wrong approach with their efforts. Interacting with customers through social media sites may allow organizations to take a more active hand in their efforts to craft the right image. Satisfaction surveys, short questionnaires and other opportunities to learn more about their customer base can also be found online. Failing to maintain a social-media presence or overlooking the opportunity to interact with their customers directly could end up costing businesses far more than they might realize.

 

Unicorn Hair is the Latest Lime Crime Release

Every woman’s dream at least one point in their life is to have bright and bold colored hair whether it be pink, blue, purple, or even green. Anyone who has used Lime Crime’s makeup products in the past knows that bright and bold colors are not new to Lime Crime as the owner and creator Doe Deere has bright and beautiful hair and uses bold makeup. Finally they have released a line of semi-permanent bright and bold hair dye colors called Unicorn Hair. Unicorn Hair can be used for a pop of color in your hair or even used on all of your hair. The company recommends that Unicorn Hair be used in medium blonde hair or lighter, so if you don’t already have blonde hair and want color be prepared to have to bleach or dye your hair to a lighter shade.

The best thing about the shades of Unicorn Hair are that they all go together so you can dye your hair multiple different shades of Unicorn Hair and it will look fantastic. The most unique thing about Unicorn Hair is that like other products made by Lime Crime it is vegan and gives full coverage unlike many other types of hair dye that are filled with unsafe chemicals that will fry your hair and that don’t look even after dying or hide your previous hair color.

If you are going to dye your hair at all you mine as well use a brand of color that is safer and less damaging on your hair. Unicorn Hair comes in gargoyle (grey), sext (mauve), blue smoke (darker blue), bunny (baby pink), chocolate cherry ( burgundy), pony ( violet), dirty mermaid (seafoam green), strawberry jam (darker pink/red), neon peach, anime (cotton candy-like blue), jello (darker green), leeloo (orange), and last but not least salad (a lighter green). If you have considered changing your hair color to a bright and popping color try Unicorn

Using Social Media as a Tool for Boosting Sales

It was recently reported that 78 percent of businesses in America had a dedicated team to market the business on social media. Compared to one year ago, this was an increase from 67 percent. This is an indication that organizations are aware of the role that a social media campaign plays when it comes to engaging and attracting customers. It was also reported by the Webbiquity that 83 percent of customers disliked most of the social media campaigns. For a business to effectively use social media campaign, they should know how to set goals and at the same time know how to achieve these goals. Some of the successful social media campaigns that have been conducted in the recent past include.

TVibes

 

Tvibes is a company that specializes in offering television services and recently implemented a successful social media campaign on Facebook. The company is well known for its humble beginning as it was established in the year 2014. TVibes gives its users the power to decide which audiences watch their programs. The main goal of their social media campaign was to create a base of loyal and active users. They had the objective of encouraging their users to use their app to store videos. The founders of the startup decided to use Facebook to accumulate as many users as possible. With a sign-up, it was possible to log in and have a look into their channels. They used a strategy called lookalike audiences where they targeted people depending on the videos they watched. After this campaign, the company realized more than 50 percent sign-ups that were driven by Facebook, a 20 percent increase in engagement rates and an increase in the number of loyal customers by 10 percent.

 

Glue

Glue is another company that recently used social media campaigns to improve its business. To increase the number of apps being installed, the company recently embarked on an Instagram campaign. At the end of the campaign, the company reported 800,000 impressions as well as a 39 percent increase in the number of installations. Other businesses that have recently used social media campaign to boost their business include Dacia, Redbull and Girl Scouts.

 

 

 

Does WEN Cleansing Conditioner Really Work?

If you follow the world of beauty and hair care, you’ve probably by now heard of the concept of the cleansing conditioner. Neither a shampoo nor a conditioner, this product supposedly cleans and moisturizes hair with natural, plant-based ingredients instead of the harsh and aggressive chemicals found in most commercial hair care products.

By far, the most popular cleansing conditioner on the QVC beauty market is the Wen hair 5-in-1 Cleansing Conditioner. Formulated by celebrity hairstylist Chaz Dean, this product claims to take the place of shampoo, conditioner, deep conditioner, leave-in conditioner and detangler. Plus, it contains only plant-based ingredients like botanical extracts and promises to transform even the driest and most damaged hair after only a few applications.

When Emily McClure found out about Wen hair Cleansing Conditioner, she decided to put it to the test. For years, Emily had been embarrassed by her brittle, dull and lifeless hair. She purchased a bottle of WEN Sweet Almond Mint Cleansing Conditioner and started a hair diary which can be read here.

Emily committed to using the Chaz Dean product once a day for a week to find out whether or not it really lives up to its claims. To her surprise, after only the first application, her hair was noticeably different. Her hair was softer and shinier and she even noticed an increase in volume.

Each time that Emily used WEN Cleansing Conditioner, her hair improved. In fact, by the end of the week, Emily’s friends were complimenting her on her beautiful, shiny hair. Needless to say, by the end of the seven days, Emily was a believer.

What makes WEN Cleansing Conditioner so effective is its unique formula. This is one of the few products on the market that truly contains no damaging filler ingredients that turn hair dry and dull. Each time that WEN Cleansing Conditioner is applied, hair receives a boost of nutrients it needs to become healthier than ever. This is one product that really delivers on its promises.

http://www.sephora.com/healthy-hair-care-kit-P374589

A Social Media Campaign About Feminism

Sometimes what seems like the smallest of moments springs up into a big social media campaign and social media moment. These moments can cause greater social movements in the society as a whole and really turn into something that dramatically impacts the history of the world.

 

One social media movement detailed by the BBC talks about how one woman started a chain reaction of social media posts about feminism and how women are so frequently lectured by men. The message was spread out with the hashtag “Dear Sister”.

 

This message was perhaps also more quickly spread as a result of the fact that it got started by a woman of Muslim faith. It was a nice moment to see someone in her position speak out about what she sees as an injustice. In her first tweet that got the ball rolling she talked about how men often think that they can have as many sexual partners as they wish only to eventually insist upon a virgin to settle down with. The double standard is something that made her angry.

 

It was not long before other women started to post to the “Dear Sister” hashtag talking about the experiences that they had as well. They noted other times in which men have spoken to women from a position of authority and be very demeaning about it. Those men may not even realize that they are being the way that they are being, but it happens every day.

 

That one tweet on Sunday has now cascaded into 18,000 tweets and stories from other women who have shared their frustrations with the way that some men view women and how they speak to them. Among some of these other frustrations are comments about the makeup the wear, what their purpose in life is, and what their aspirations should be.

 

The campaign in particular wanted to highlight some issues found with beliefs by some Muslim men. However, these ways of thinking are not exclusive to Muslim men. Rather, many religious groups and even some secular people have this brand of thinking imprinted in their minds as well. At least this Twitter campaign is putting a spotlight on it and perhaps helping to do something to make a change.

 

Suggestions for Launching a Successful Holiday Social Media Campaign

During the holiday season, corporations and brands try to grab the attention of customers more than other times of the year. That’s why getting the right message across to the right consumers is so important.

 

Here are a few tips for making sure that your holiday social media campaign is successful.

 

Showcase Your Best Sellers

 

List articles and curated content are quite popular these days. People tend to flock to articles that give a “top 10” type of format. Write social media posts and blogs that showcase popular items in your inventory. Consumers generally trust what the masses like, since this is like proof that your company has quality products. You can also use certain platforms like Pinterest to show buyers who are trying to purchase items quickly which products are best for holiday shopping.

 

Have a Giveaway or Contest

 

The holidays are a great time to give back, especially since people are consumed with buying more and more gifts and items. Consumers usually love getting something for free, especially if they can use it as a holiday gift.

 

Give out gift cards to loyal customers or have a contest on your social media page so that consumers can win a significant prize that will keep your company at the forefront of their minds. Items that are “limited edition” are also great for giveaways, and give customers the impression that they have to act fast to get their prize.

 

Schedule Blog Posts Ahead of Time

 

Your blog is one of the best places to post content about your business. Write a blog post about the top gift ideas for the season weeks ahead of time, so you can boost traffic to your website and possibly increase sales. Even though there’s no guarantee that your posts will be at the top of the search engines, holiday-themed content that is properly optimized with keywords can help you to get more website visitors.

 

For more great holiday marketing tips, check out the Huffington Post website.

 

Avaaaz Strives To Bring Sanity In The World

Have you heard of Avaaaz? Well, it is a US-based civic group that has been supporting global activism for more than ten years. At present, Avaaaz has over forty million members around the world, and it is considered the most powerful online activist network. It focuses on issues that political systems and media downplay. For instance, it has embarked on a mission to ensure respect for human rights, end of poverty, and support peace in war-torn countries. The group has also included the topic of climate change and animal rights in its effort to liberate the world.

The group was co-founded by Res Publica, a group of erudite professionals devoted towards good governance and deliberative democracy. The group settled on the name ‘Avaaaz’ because it means ‘voice’, and it highlights what the group stands for. The group strives to get justice for the oppressed in the society, and it is not afraid to confront the evil in our systems. How does it do it? The group conducts online campaigns and urges its members to sign on petitions that they use to bring change.

The group campaigns are popularized through publications, press releases and sending of thousands of email to its members and interested parties. Some of its popular campaigns are on human rights and animal rights. The group also helps in fundraising campaigns for organizations that need funds to do noble acts. For instance, Avaaaz helped raise money for the Ocean Clean-up Team. The team needed some money to fund an idea that could help get rid of almost half the plastics in the great Pacific.

The group also helps the vulnerable in war-torn countries, and it has played a pivotal role in removal and closure of biased systems. Where does the group get funding from? The group get funds from well-wishers and never accept money from corporates. What’s more? Avaaz releases annual financial reports on their campaigns to ensure transparency.

For more information follow Avaaz on Twitter.

Companies Take To Social Media To Pull Some April Fool’s Day Pranks

April Fools Day is a fun tradition in which we all try to pull one over on our friends or family on a particular day. It is always best to try to be as convincing as possible and see if you can get someone to believe something truly ridiculous. However, it is not just for individuals to do with their family and friends. Now, companies are getting involved with it on their social media platforms as well. If they are successful with their joke it can quickly turn into a viral success for their brand.

 

This year was no letdown when it came to the jokes. Companies like Papa Johns Pizza and McDonald’s made jokes about some of their products that looked like actual commercials. In the case of Papa Johns it was an Internet spot that talked about how the company would begin to sell its famous garlic sauce in gallon containers. People love that garlic sauce so why not buy more?!

 

While things like this are really funny to share with people on social media, this is not the first year that this has gone on. In fact, many companies have done this type of thing for quite a while. For example, Google has been at it for quite a while, fooling people for years.

 

In 2007 the company made a joke about introducing a new product known as G-mail paper. They said that it was a product which would automatically print out your e-mails for you, stack them all up in boxes, and deliver them to your door. The Huffington Post even stated that Google went so far as to create a very convincing website about the product as well. They really took it pretty far to try to convince people of this little joke.

 

The best part for companies about April Fool’s Day is that most people do not mind being taken for a ride on this day. They enjoy the fact that they got had and they can laugh about it. Considering this, many companies are now embracing the so called holiday and using it for their viral marketing purposes, often to great effect.

 

Amazon Is Getting In On The Influencer Game

There was not a lot of fanfare, but Amazon has stepped into the influencer game. Influencers are people with popular social media accounts on websites such as YouTube or Instagram. They are followed by large numbers of the public and therefore have an influence on those members. They put out content regularly that is highly viewed and commented on.

 

For quite some time YouTube has had a program that gives payments to those who are considered to be influencers on their site. They keep the program pretty secret and influencers are not even supposed to talk about how much they earn from the program. That being said, it is well known that some of the top channels on YouTube have influencers who are making a full-time living on the site. Some of those people have even made their career on YouTube.

 

There are several corporate partners for those top influencers. They may be asked to promote a certain product to their fans. It is pretty obvious shilling for one product or another, but viewers are happy to view it because they just love the content that their favorite influencers put out.

 

With all of this known, TechCrunch.com reports that Amazon has released their own influencer affiliate program. The program remains in Beta at the moment and has not generated a lot of press.

 

The program is not currently open to the public, but there are some who are getting to try it out. It is a program which could benefit those influencers to make more money and help Amazon as well to gain revenue from corporate partnerships and referrals to their own site to sell more products.

 

Amazon is currently only interested in those with large followings who meet several other metrics that they know about internally as well but are not releasing to the public.

 

Anyone can use the Amazon affiliate program for their websites on the Internet, but only a select number of people can use this new influencer program. It is basically a more exclusive form of the affiliate program. Perhaps some day this will change, but for now that is how it stands.

 

Knowing The Business Acumen Of Felipe Montoro Jens

It was in 1970 that Felipe Montoro Jens was born in Brazil. He holds a Bachelor’s degree in Spanish as well as History. He also holds a degree in management. He has a reputation as an infrastructure specialist in Brazil.

 

He had clearly expressed his views when the Brazilian government announced getting into a partnership with BNDES. This was for the basic sanitation services in Brazil. It is a new thing for Brazil as it was always the governmental agencies that were doing this work. Now the government is going to partner with a private agency. Felipe Montoro Jens says that it will be a really good thing. The private agencies should take benefit of the vast experience which the governmental agency in this field already has.There will be customized action plans developed by BNDES for the states that it plans to serve. These will be made after doing a survey of these locations.

 

Edison Carlos, the President of BNDES, has further mentioned that the bank will adapt this project as per the needs of these locations in order to develop a customized plan in accordance. This way the productivity and the efficiency of these plans will get enhanced.

 

Felipe Montoro Jens also mentioned about the loss of water that leads to financial resources flowing out from the state. He further stated that it is the state water companies that should be held responsible for such type of water waste. This also leads to the impact of sanitation services going away because of this type of waste.

 

Edison Carlos spoke about private enterprise having more resources. Hence Felipe Montoro Jens maintained that private and public could work as an important ally to prevent water getting wasted. Private enterprises have access to technology which is crucial for any country for doing water management. http://executives.findthecompany.com/l/116341/Mr-Felipe-Montoro-Jens