It’s no secret that the beauty industry is undergoing a rapid transformation. As more consumers buy products online, brands have been forced to adapt to the changing market. And while many companies are trying to stay ahead of the curve with new product launches, others are taking a concept-based approach. As the indie beauty brand Crema Group leader, Ryan Bishti knows all too well what it’s like to operate within an industry that’s constantly evolving. His company, which launched in 2016, is one such company that has managed to stay ahead of the curve by focusing on the quality of its products instead of its marketing strategy or packaging.
- Understanding Concept-Based Business
Ryan Bishti always tries to make customers happy and think in the long term. When he was a product developer at Clinique, he found it challenging to get the best out of his team and his products because of the short-term goal. That is why Ryan decided to launch Crema Group. He believes that concept-based business means that your product must be able to stand on its own and have an identity all by itself. Ryan thinks this is starting to happen more and more in the beauty industry. Brands are becoming more established, and they want not just to be associated with other brands, but they want their products to be something that people can identify with them on their own and more
- Ryan Bishti Says ‘Break the Mold’
Ryan Bishti has always been the type of person who believes in breaking the mold. He was the founder of a company called “The Agency,” a marketing agency that focused on breaking the mold. The Agency is something that Ryan is very proud of, and he believes that it helped him understand how to build relationships with people and how to use social media as a marketing tool. This is something that he’s carried over into Crema Group, which is why he created an identity for his brand and what made it stand out from other brands in the beauty industry.