For people who get involved with social media platforms like Twitter, there are plenty of challenges that they have to face, especially if they are used to other platforms like forums. One thing that people are going to notice is that it is a lot different from a forum. One of the things that people who are new to social media platforms need to figure out is how to reach people. With forums, the topics appear on the page. If the user wants to engage or read a topic, he just has to click on it. With social media, topics are found by typing in a keyword.
The keyword will take the user to search results like on a search engine. There he will find either tweets or posts that are relevant to the keyword depending on the platform. He has the option of looking through the posts until he finds a topic that he wants to reply to. Then he just has to reply to the topic. Once he does it enough, he will establish himself as part of the community. He will also gain followers.
Another challenge that is specific to Twitter is the character limit. Twitter is known for having a limited space to share a thought. Therefore, the user has to learn how to complete his thought within the limit. Fortunately, this limit has been lifted and there are new features being added to the social media platform.
The average person has had at least one period in his life where he dreamed about fame. With the internet, it is now a lot easier to become a celebrity. There are steps that can be taken in order to become a celebrity with social media. One platform that can be used for celebrity status is Twitter. Fortunately, it is a lot easier to gain celebrity status with YouTube. It is very important to set some goals for reaching and connecting with people online for recognition. Afterwards, all that is needed is for the user to connect with people.
Among the rules to follow for gaining celebrity status is to follow and connect with others. While some users would say to follow like a spammer, this should be taken with extreme caution. A better thing to do would be to actually engage in the community on topics of personal interest. Respond and retweet posts. Also, follow some people of interest. A combination of these will gain followers quickly. Perhaps the most important aspect is community engagement. When people engage, they are not just following, they are actually responding and participating in conversation. Once the presence is established, then there are more things that can be done.
It is easier than ever to engage people with Twitter. For one thing, there is the new feature which makes it easier for users to “tweetstorm”.
Twitter is making plenty of innovative changes to its platform. One of the changes that have come is the removal of the 140 character limit which has often been bypassed with the use of “tweetstorm”. There is a new feature that has been released by Twitter known as Threads. As Twitter noted, there are hundreds of thousands of tweets every day. They have also noticed that the longer tweets are going to get more engagement. Therefore, Twitter has looked into ways to make it easier for users to compose long tweets. Their solutions have made it better for different types of users which include online marketers.
With Threads, it is a lot easier to engage other users in their topic of choice. Anything they have planned for users is going to be easier to carry out. For instance, people who have a desire to cross over into another platform will have it easier with this new format. Also, Threads makes it easier to take part in ongoing discussions.
Social media is growing as a whole to gain more features. Different social media platforms used to have different uses that were exclusive to them. Now, they are becoming more integrated. For instance, YouTube was known as a video sharing and uploading site, but Facebook and Twitter have made it easier to upload video content for people to view.
There have been changes made to Twitter, the social media/micro-blogging platform. One of the changes is the removal of the 140 character limit. One of the reasons behind this removal is the finding that longer tweets are getting greater engagement. Therefore, the 140 character limit has been pushed up to 280 characters. This gives members more room to type the message they want to tweet to the community. Even with the challenge that came with stuffing a message into one 140 character tweet, Twitter has grown to be a very popular platform. It ranks up there with Facebook as one of the most popular platforms for social media.
Twitter seems very straight forward when it comes to communicating. For one thing, people are able to just search a topic they are interested in and then respond to people who comment on the topic. Twitter is one of the best platforms for people who want to network and connect with people. People who want to market also have something worthwhile because they can build their brand and gain the trust of the market they are involved with. With the recent changes in Twitter, it is a lot easier to leave a message that is very important. It is also easier to make friends and gain followers with the message. Once a person has enough followers, then he can bring people to his site.
A young college student, Danni, from Washington State University did something beneficial last week via social media. After learning her friend had to spend Thanksgiving at St Jude’s Hospital, Danni wanted to help her friend with a small donation. Danni searched the hospital to see what type of contribution she could give and how she could go about it. Sadly, this college student wept after observing how many children and adults had to spend Thanksgiving confined to a hospital bed.
Danni decided to create a fund program on Twitter. People on Twitter could choose to be involved in this program or not. For those that wanted to be included in the program, for every tweet marked favorite, these individuals would give twenty-five cents. For every tweet that was retweeted, these individuals would give fifty cents. To Danni’s surprise, thousands of people began to join in on this program. Danni’s goal was to raise $1,000, but she was taken aback by what happened next.
This morning, while driving to school, Danni decided to check the funding program. To her surprise, the amount given surpassed $50,000. Danni could not believe it. In addition to creating a post-Thanksgiving meal for the patients at St. Jude’s Hospital, Danni is going to use the funds to plan a Christmas bash at the hospital, too. Danni sent out a heartfelt tweet this morning to everyone who donated to this program.
Social media has been the source of many discussions. While social media is considered mostly a good thing, there are errors that can occur, even with giants such as Facebook and Twitter. One of the most recent occurrences is the blocking of a NY Times Twitter account as a result of a certain tweet. The account has been restored with an apology to the account holder. Among the statements that were made about the incident is that it is a result of human error. However, this is not the only occurrence of such an incident. Also, other accounts on other social media sites have been frozen and not even restored for no apparent reason other than a post that was perhaps too offensive.
Twitter has recently made an update to the rules of engagement which include punishing of unwanted sexual advances and tweets that promote violence. The reason for the stricter rules of engagement is the result of bad publicity about the blocking of Rose McGowan for calling out Harvey Weinstein for his behavior.
Twitter is not the only site that is bringing forth stricter guidelines, other social media platforms like Google have decided that they are not going to monetize content that is not family friendly. Fortunately, people can still post mature content on their platform. They are just going to have to upload them for free. While this does seem like a new era of a more safer and friendly social internet, this could easily deteriorate into a censorship heavy politically correct environment where people are not allowed to express themselves. Time will tell where social media is going as new rules emerge.
Is Twitter doing enough to prevent harassment and bullying? There’s a fine line between free speech and hate speech, and in recent months, Twitter has doubled down on policing hate speech on its platform. On Monday morning, Twitter briefly suspended David Duke’s account. Duke, a former Ku Klux Klan leader, is known to tweet anti-Semitic and racist comments on the platform. Twitter has stated that hateful and abusive conduct is not allowed on its platform. So why, after only a brief suspension, did the company reinstate Duke’s account? Twitter previously banned white nationalist Richard Spenser, although his account was eventually reinstated as well. Twitter is sending mixed messages about reigning in hate speech.
David Duke later tweeted that he didn’t know why his account had been suspended. Twitter later admitted that the suspension was a mistake. In fact, Twitter not only restored David Duke’s account, but it also reinstated the ex-KKK grand wizard’s tweets about shutting down synagogues.
Twitter’s actions regarding David Duke’s account contradict CEO Jack Dorsey’s proclamations that the company planned to take a completely new approach to abuse. How does Twitter decide who gets banned and who doesn’t? Last year, the company permanently banned former Breitbart tech editor and far-right agitator Milo Yiannopoulos for abusive attacks against Leslie Jones.
Twitter’s campaign to prevent harassment, bullying and abuse is more about generating positive news headlines than anything else. It’s safe to say the company wants to have its cake and eat it too.
Twitter- Still Going Strong despite Recent Business Hitches
The business troubles being witnessed at Twitter are ushering in another round of questions. However, viewed from the larger picture, these don’t seem to be in any way affecting the central role being played by this global Company on the world stage. From a business perspective, Twitter is doing badly following its botched sale.
But on the social media platform, it continues to be at the center of key global events currently taking place, shaping them more than ever before.
Center Stage in US Election Campaign
Twitter emerged as one of the most important social media platforms during the recently completed presidential election in the US. During the three presidential debates, it played an important role. It literally turned into the conversation hub with tweets going viral and the whole world was following.
The Brexit Fall-Out and Others
The Twitter platform has become an important updates source regarding the ongoing Mosul liberation, the war in Aleppo and more significantly the Brexit Fallout. Not be left out is the regular sports commentary and celebrity spats.
Twitter continues to provide unrivalled real-time glimpse into what is happening around the globe in a way that no other platform can.
Michael Jackson’s death more than seven years ago was first reported on Twitter, and social media can arguably be said to have propelled Obama to the top US political office. Twitter is not just powerful and relevant but it is your immediate news source.
Over the last 3 years, Twitter has been going through different stages of business grief and all of it under the public glare. What is emerging clearly is that no matter the kind of business turbulence, nothing seems to shake what Twitter began a decade ago. This is something that no social media appears to successfully duplicate. Twitter remains relevant as ever.
On Tuesday, Twitter announced a new feature designed to “Make Twitter Great Again.” Yes, that’s a stretch. However, in an ongoing fight against online harassment, hate speech and trolling, behavior that reached a saturation point during the 2016 election, Twitter is taking a stand. The company’s new anti-harassment tools expand a user’s ability to mute keywords, phrases and conversations. The keyword here is “mute,” not “block,” which means the tool doesn’t infringe on a user’s freedom of speech.
Still, expect to see an increase in online chatter about Twitter’s conversion to the dark side. Words like “Big Brother” and “thought police” are sure to be bandied about, and someone will no doubt decry Twitter’s anti-harassment tool as another example of the Left’s assault on free speech. When it comes to freedom of speech, there’s a prevailing logic that anything is acceptable, in any venue or platform, short of yelling fire in a crowded theater.
According to Wired, Twitter CEO Dick Costolo doesn’t want trolls on the platform, and he’s making it his top priority to accomplish that goal. Is the anti-harassment tool too easy for tech-savvy trolls and online reactionaries to circumvent? Some critics think so. Still, it’s a step in the right direction. Twitter’s rapid fire, real time commentary threads make it prone to abuse and hate speech. While some believe that no speech act is beyond the pale, hate and harassment have no place on social media.
Twitter executives are expected to announce layoffs very soon. Analysts expect that this social media company will announce an 8 percent cut before or during their quarterly earnings report, which is set for October 27th.
That 8 percent cut translates to around 300 Twitter employees. There has been no clear indication yet as to which departments will be the hardest hit, but most analysts expect the sales team to experience the most layoffs.
Just a year ago, Twitter also announced an 8 percent layoff around this same time. That was also the time Jack Dorsey, an original co-founder of Twitter, stepped in to become the company’s CEO. Dorsey also serves as CEO for the financial services company Square, Inc.
Twitter executives have not told the media if these cuts will affect their Periscope division. Periscope, which allows people to stream live videos, was bought by Twitter in 2015.
Twitter has been facing many challenges recently. Some of the major issues Twitter is trying to solve at the moment include increasing their user growth organically, dealing with harassment issues, and reigning in their spending.
Many stockholders were actually optimistic about Twitter’s prospects just a few weeks ago. Back then, there were major rumors circulating all around Wall Street about a takeover bid for Twitter. Twitter’s stock, which trades under the ticker TWTR, went as high as $24 at the beginning of October. Some of the companies said to be interested in acquiring Twitter included Microsoft, Google, Salesforce.com, and the Walt Disney Company.
However, since Salesforce.com and Disney have openly said they will not be buying Twitter anytime soon, the stock has plummeted in recent days. The stock is currently hovering around $17.