TRIP ADVISOR UPS THE GAME WITH AND ENHANCED WEBSITE

TRIP ADVISOR UPS THE GAME WITH AND ENHANCED WEBSITE
The travel booking industry is infiltrated with top-notch and not-so-desirable applications. They are all competing for space in the highly lucrative travel and hospitality industries. Travel website Trip Advisor has been at it for some time and brags as the “world’s largest travel site.”
In fact, this could just be true if the 390 million average unique monthly visitors and over 500 million reviews for hotels, restaurants and other travel destinations are anything to go by.
TripAdvisor has opted to stand apart as competition stiffens, eating into revenues generated. The website’s new look gives users a more personalized look, with an advanced app for use on iOS and Android devices. This move is clearly on target considering that almost half of its traffic came from mobile devices in 2016, which accounted for a 29 percent increase.
Other notable refinements include a new desktop home page which has a simple design layout and quick visibility.A filter that indicates “Best Value” also pops up.The filter is based on data collected by TripAdvisor in reference to prices, popularity, ratings, and personal preferences. User reviews and distance, as well as cost, are some matrices that can help you filter through to get the best value.
Eateries and restaurants have been categorized into “Cheap Eats,” “Fine Dining,” “Mid-Range” and several other filter categories.This makes it easy to choose a preferred joint quickly and if you like it, you can still book your space without leaving the website. This has been enabled through integration of website with Open Table, a restaurant booking service.
One of the most interesting developments on the website is the mini-guide a visitor is given once they choose their preferred city.As you indulge in this, you can navigate through filterable results for vacation rentals, restaurants and things to do.
This development is likely to awaken competitor aggressiveness and it will be interesting to watch further developments unfold in the near future.