People, even in the tech industry, describe the term “virtual reality” in a number of different ways. It’s a subjective topic with no one really right answer to it. At its most basic, though, it is an artificial environment that has been rendered by a computer. If Virtual Reality is done correctly it can transport a person into an alternate environment that feels completely real to them. This includes stimulating all five of a person’s senses to complete the illusion. The specific VR technology being used has a large influence on how real this feels. Read more about Alex Hern at bloomberg.com.
One of the pioneers in VR is entrepreneur Alex Hern. A company he co-founded, Tsunami XR, is at the forefront of making simulated environments feel completely real to users. As the chief executive officer of this firm, he guides Tsunami XR’s growth and seeks to take a piece of the $209.2 billion VR market that is predicted by analysts to exist in 2022.
In order to simulate vision, Alex Hern says that you need to use a Head Mounted Display (usually called an HMD). The most well-known of these are the Oculus Rift and the Playstation VR. Hearing things is taken care of by having two microphones sitting side by side 7″ apart which can provide people with the feeling that the sound can be coming from a specific direction and distance.
In order for touch to be incorporated designers are developing tactile inputs. Alex Hern says that taste and smell are the two senses that are lagging behind in the VR technology. He calls these the holy grail of delivering the full VR experience. People in the technology industry are at work figuring out how to simulate these two senses, such as at the University of Ottawa where they are working on adding smell to the virtual reality experience. Follow Alex Hern on Linkedin.
One of the best things about social media is that it allows people to experience a ton of possibilities in their career. While a lot of people can use it for socializing, there are those who want to use social media for starting a business. One of the best aspects of social media is that it can be used for both social and business related activities. A lot of people are becoming famous as they are putting themselves out there. Also, one of the best types of social media campaigns is engaging with the community and then slowly introducing them to a business that is being set up.
Companies like Facebook and Netflix are the future when it comes to entertainment and marketing. For one thing, entertainment has for the most part gone to the internet. Marketing and advertisement can be done at the same level of quality as on television. Therefore, it is more convenient for people to take advantage of the features that are offered by internet and social media.
One group that could be hurt the most from this is the cable and satellite group. Given that it is very possible to bring television to the internet, many companies that offer television services are scrambling to find some kind of way to adapt so that they can continue to provide the services to customers.
Talk Fusion is a video marketing and communication solutions company that was established in 2004 by CEO and founder Bob Reina. Reina has been capably guiding the company to prominence and the top of their industry over the past 13 years and his work has made him a key entrepreneur to pay attention to, at least within the field of digital online marketing. Reina’s work has been so successful that he has actually been asked to write columns for a variety of prestigious organizations including the MarTech Advisor and the HuffPost. Today we’ll be looking at his latest contribution to the MarTech Advisor, “Video Advertising Trends of 2017.”
To say that Bob Reina is a devout believer in video marketing and the success of digital customer relations would be an understatement. Reina has created a life and career out of following the path that this industry has laid out before him and he was all too excited to write up a column for the MarTech Advisor and their 1 million or so global readers. Reina’s latest work looked closely at the biggest trends in the video marketing field and where they are leading into the future as technology adapts and customers change their habits. Reina said, “I’m glad to share my vision and insight with MarTech Advisor readers.” Reina goes on to implore these readers that the time is now to focus on video marketing in order to make it the focal point of their online growth strategy. Learn more: http://www.prnewswire.com/news-releases/bob-reina-talk-fusion-ceo-returns-as-guest-author-to-martech-advisor-300411047.html
Talk Fusion is an award winning company that has had as good of a year as any of late. Talk Fusion was awarded with the Communication Solutions Product of the Year Award by TMC for their work on the Video Chat application. This industry award goes out to those that push the envelope in customer relations while creating something that can impact the industry for years to come. Reina also saw explosive growth from top to bottom within Talk Fusion and that has led him to the prominent role of adviser to the million of readers tuning into these online publications to learn from his work.