Celebrity Social Media Campaigns Try To Turn Support Against President-Elect Trump

Some media campaigns can be highly successful, and when famous faces get on board, the results can be incredible.

 

Trying to push President-elect Donald Trump off his high horse, however, has proven to be quite the challenging effort by anti-Trump celebrities. There have been a number of social media efforts to deny him the seat of president that were initiated before last November’s presidential election between Donald Trump and Hillary Clinton. Some of these campaigns also came post-election, when the world of Hollywood was stupefied that the former secretary of state could lose to a brash businessman with zero public service experience.

 

For example, longtime actor and democratic activist Martin Sheen lent his famous face for a public service announcement pleading with electors in the Electoral College to not cast their vote for Trump. Strangely enough, Hillary Clinton had more Electoral College defectors than did Donald Trump.

 

The latest social media campaign has been established by Humanity for Progress, which had previously gone by the name, Humanity for Hillary, a pro-Hillary for President organization. According to their Facebook, Humanity for Progress says they are “a community for justice, equality and progress that wants more women & people of color in higher office.”

 

The campaign has enlisted the help of celebrities, asking supporters to use their individual rights and power to stand up to Trump by signing a MoveOn.org petition to be sent to members of Congress.

 

Famous people like Rosie Perez, Sally Field, Steve Buscemi and others, are calling on Congress to ‘vigorously oppose’ President-elect Donald Trump in any “racist, sexist, anti-immigrant, anti-worker, anti-Muslim, anti-Semitic, anti-environmental policies.”

 

The new social media campaign can be watched here on YouTube. It’s titled, #StanUpForUs and lasts 1 minute and 49 seconds.

 

President-elect Trump has not commented thus far.

 

How to Make Business Social Media Campaigns Effective

When you’re trying to promote your company online, social media is one of the most effective channels. However, it can be challenging to give your business a great online reputation. If you’re not sure where to start, here are a few strategies that can lay the foundation for a thriving social media campaign.

 

Provide a Call to Action

 

To help you meet your sales goals, you have to give your followers incentive for visiting your page often. Calls to action can be simple, but they need to be attention-getting and effective. It’s one thing to tell potential customers that you have great deals, but it’s another to use your call to action to get customers to go to your website and make a purchase. For instance, tell customers that they only have a limited amount of time to take advantage of a deal, or encourage customers to comment on your social media account for discount or free promo gifts.

 

Choose a Platform

 

There are lots of social media platforms for you to choose from. It may seem like a good idea to use as many platforms as possible to reach lots of customers. However, you should choose the social media outlet that is best for your business. For instance, if you’re trying to reach young or middle-aged adults, Facebook may be best. If you have a B2B opportunity, LinkedIn is the ideal choice. If your main goal is to connect with your existing customers regularly, an active Twitter account is the perfect outlet.

 

Post Regularly

 

People who are on social media often are accustomed to seeing lots of content from lots of different companies and people. That’s why you should use social media to keep your company on the minds of your existing and potential clients. Update your status at least daily to make sure that you’re remaining relevant and don’t get lost in the sea of business-related social media posts.

 

These are just a few of the things you can do to make sure social media becomes an effective marketing tool for your business. Good luck!

Social Media Marketing Tips for Businesses

When it comes to social media marketing campaigns, it’s important to make sure you’re maximizing your potential to gain new clients. There are a few social media marketing tips to keep in mind that will increase your popularity and retain current clients while piquing the interest of followers.

 

First of all, it’s important to create a social media plan for all of your social media channels. Develop a plan for social media, and make sure you have separate strategies for all your channels (Twitter, Facebook, LinkedIn, etc.). Be clear on the tone audience and voice that you want to present to followers. You should also determine a posting schedule so you can market on a regular and consistent basis.

 

It’s also a good idea to have a social media management system for success analytics and scheduling. Whether you have several social media accounts, you have to keep up with which content is working and which isn’t, so you can eliminate things that aren’t increasing client interest.

 

Also, make sure you pay attention to the copy for your social media campaigns. pay attention to your images and make sure that all your links are working. Make sure that all the content you post gives customers a reason to click and is valuable.

 

Finally, be sure to use images on Twitter and not just Facebook. Remember, Twitter users are constantly competing for attention, so make sure there are always pictures with your tweets.

 

These tips can help you gain more followers who will hopefully turn into customers, which will keep your business thriving for years to come.

Facebook Testing Propaganda Detection in Germany

In the near future, Facebook’s userbase will be able to point out when certain news stories are false, propagandist literature. With enough such input from its users, Facebook would then declare such material to be of disputed validity through a fact-checking program it is trialing within the German market.

 

The program’s functionality is as follows: stories flagged as questionable by users would be sent over to Correctiv, a third-party fact checking operation. Should Correctiv’s analysis indicate the story to be shaky, it would lose priority within the algorithm that Facebook uses for posting stores into its news feed and thus reduce the number of users that ever even see the propaganda. A spokesperson for Facebook commented that while the current focus is on Germany, the company is already plotting similar measures in other countries.

 

Germany was chosen as an initial market after the country experienced its own issues with the proliferation of mendacious material, such as a viral story claiming that St. Reinold had been set on fire by Muslims; the story incorrectly commented that St. Reinold was the country’s oldest church and greatly exaggerated the scale and attendance of a minor fire within the institution. The German government has previously threatened companies like Facebook with libel and slander for failing to curb hate speech appearing on their platforms.

 

Germany’s issues with propaganda seem to echo the same worries and misinformation that grew rampant during the closing months of the American election of 2016; example false news stories included an endorsement of Donald Trump by the Pope prior to the election. Such stories grew and proliferated in far greater a number than the readership of any legitimate stories, much to the benefit of Trump’s campaign according to some analysts. Barack Obama commented that such stories amounted to nonsense and conspiracy.

 

Social Media Campaign in New Orleans Tackles Potholes

New York City may be notoriously legendary for its numerous potholes, but the birthplace of jazz seems to be catching up in this regard. In reality, Oklahoma City and New Orleans have more serious issues with potholes than New York City, which is why a resident of the Big Easy has taken to Facebook.

 

“Bicycle Andre” is a resident of New Orleans who took a nasty spill on a city street due to a pothole that he could not avoid. The bike rider told local CBS affiliate WWL TV that his accident caused by the pothole, which is the size of a Moon crater, left him weak and stunned. He was helped out of the roadway by passerby who were worried that a driver could have hit him.

 

After the accident, which required a hospital stay, Andre started a social media campaign to document the severity of pot holes in New Orleans.

 

Although it started as a one-man campaign, “Where’s The Hole” is quickly finding followers and gaining attention. Since late 2016, many potholes have been photographed and shared on the campaign’s Facebook Timeline, and at least one hole has been covered up by municipal work crews.

 

The potholes in New Orleans are even present in the French Quarter, and some of them are on the sidewalks that tourists visit year after year during Mardi Gras. Naturally, the potholes in the tourist districts get repaired rather quickly; sadly, this is not the case elsewhere in the city.

 

Although car drivers are more likely to complain about potholes, it is important to note that these are issues that are more dangerous to bike riders and pedestrians since they are less protected. Many of the holes in New Orleans are marked by residents instead of being blocked off by the municipality.

 

Facebook Wages War on the Spread of Fake News

To combat the spread of fake news, social media giants Facebook will be working with ABC News, Snopes, Politifact and the Associated Press, as well as other news organizations in a coalition to fact-check articles posted on the site. Facebook articles flagged as fake news will be denied access to Facebook ads, a popular viral spamming tactic purveyors use to attract traffic to third party websites and spread false news quickly.

 

 

Fake Third-Party Sites

 

 

Changes will only affect the spread of fake news. Sites that specialize in political satire, opinions, or anything else that cannot be easily classified will not be affected. Additionally, Facebook will be checking the authenticity of third party websites to see if they are masquerading as popular news sites. Sites full of adverts will also be ineligible to display Facebook ads on their home pages. Typically, fake news third party sites are full of cheap ads and fake news spreaders make more money when Facebook users click on the fake articles and are redirected to the websites.

 

 

Sharing of Facebook Posts

 

 

Articles that a lot of people read and do not share will be placed lower on the feeds. Usually, when people read good articles, they share. Facebook will use the read to sharing ratio of articles to flag poor quality or misleading articles. If users still insist on sharing the article, a reminder will pop up indicating that the credibility of that particular article is questionable.

 

 

The company is trying to work with many partners as it can to minimize the spread of fake news. Facebook is also a part of another coalition with major media and tech companies including CNN, New York Times, Google, and Twitter called the First Draft Coalition. The First Draft Coalition’s sole objective is to eliminate the spread of misleading news articles on the internet. Currently, Facebook has over 1.8 billion active users, with each of them spending about an hour daily on the site. The company will be looking to increase these numbers by fine-tuning the content so that people can easily find what they are looking for and visit regularly.

How Social Media Predicted America’s Next President

Media houses were so sure of Hillary’s win (they even vouched for her) until Trump hit the square in the face with a massive victory. Every news hub was shocked, so were the analysts they hired daily to bash each other in irate debates. But do you know who got it right all along?—Social media.

 

After Trump’s win, it was evident that news rooms were looking in the wrong places. Expert social media analysts only had to gauge the temperature on social websites to predict the outcome from a mile away. Trump new this secret all too well, and he maximized it to his advantage.

 

While the Hillary camp spent millions printing banners, erecting offices and burning gas money on the road to win more states, Trump only focused on social media. He infiltrated sites like Facebook and Twitter with his campaigns. And guess what he used to grow his social media followership? Yes, the very leaked video of his supposed ‘locker room talk’.

 

More people subscribed to Trump’s social media accounts to follow his responses to the alleged leaked tape. Just like that, he grew his followership which boosted his social campaign further. Then Donald Trump dealt his last card, delivering a very sobering response on the last debate which saw people warm up to him after all. Likes and shares translated into votes and Hillary Clinton had to make that last phone call to him eventually.

 

Interesting though is that a lot of the so called analytic experts still don’t believe in the power of social media. But if the US election is anything to go by, social media campaigns do garner popularity—and votes.

Successful Social Media Campaigns Launched in 2016

Online marketers heavily relied on social media to promote their clients’ brands in 2016, and some of them were able to craft truly meaningful campaigns that resonated among netizens.

 

With the above in mind, here are some of the most successful social media campaigns of the year:

 

Jose Cuervo Tequila

 

Brands that appeal to Mexican-Americans know that the Cinco de Mayo festival is a golden opportunity to promote their products in a festive manner. This year, legendary tequila brand Jose Cuervo chose charismatic actor Luis Guzman to ask fans to send them Cinco de Mayo stories, which he read aloud on Facebook to great comedic effect.

 

KFC – United Kingdom

 

The British franchise of KFC came up with a brilliant idea similar to the ice bucket and mannequin challenges that went viral on social media. The friendship bucket test consisted of a clever video quiz that tested the knowledge of two friends about each other; correct answers were rewarded with freshly served fried chicken pieces from the bucket shared by the two friends.

 

Scoot Airlines

 

This budget carrier, which is wholly owned by Singapore Airlines, took a simple idea to promote their brand among young Australian travelers: witty videos that showed the reservations process, trip planning and boarding the aircraft. The twist was that each video was produced in correlation with personality types according to data found on Facebook. The resulting videos were not only hilarious but also worth sharing across social circles.

 

Facebook Wages War on the Spread of Fake News

To combat the spread of fake news, social media giants Facebook will be working with ABC News, Snopes, Politifact and the Associated Press, as well as other news organizations in a coalition to fact-check articles posted on the site. Facebook articles flagged as fake news will be denied access to Facebook ads, a popular viral spamming tactic purveyors use to attract traffic to third party websites and spread false news quickly.

 

 

Fake Third-Party Sites

 

 

Changes will only affect the spread of fake news. Sites that specialize in political satire, opinions, or anything else that cannot be easily classified will not be affected. Additionally, Facebook will be checking the authenticity of third party websites to see if they are masquerading as popular news sites. Sites full of adverts will also be ineligible to display Facebook ads on their home pages. Typically, fake news third party sites are full of cheap ads and fake news spreaders make more money when Facebook users click on the fake articles and are redirected to the websites.

 

 

Sharing of Facebook Posts

 

 

Articles that a lot of people read and do not share will be placed lower on the feeds. Usually, when people read good articles, they share. Facebook will use the read to sharing ratio of articles to flag poor quality or misleading articles. If users still insist on sharing the article, a reminder will pop up indicating that the credibility of that particular article is questionable.

 

 

The company is trying to work with many partners as it can to minimize the spread of fake news. Facebook is also a part of another coalition with major media and tech companies including CNN, New York Times, Google, and Twitter called the First Draft Coalition. The First Draft Coalition’s sole objective is to eliminate the spread of misleading news articles on the internet. Currently, Facebook has over 1.8 billion active users, with each of them spending about an hour daily on the site. The company will be looking to increase these numbers by fine-tuning the content so that people can easily find what they are looking for and visit regularly.

 

 

 

To Reach Generation Z, Social Media Marketing Campaigns Need to Change Tactics

While most of the discussion on how to reach the latest generation of consumers has focused on millennials, or people who were born between 1980 and 1990, another generation is quickly coming into prominence: Generation Z, which is composed of people born between 1995 and 2005. While these two time periods may not seem so far apart, there are crucial differences in how these groups of people grew up that make them very different as consumers – and social media marketing campaigns are going to have to start paying close attention to those differences if they want to remain effective.

 

The key difference that separates millennials from Generation Z is that millennials were, for the most part, exposed to the Internet as teenagers, while members of Generation Z have never known a world without the Internet – and many have never known a world without modern smartphones. As a result, while millennials are generally very heavy users of online media and social platforms, Generation Z-ers can be more selective, and will pick and choose which platforms to use – and they are very quick to move on to the next platform as soon as their friends do. For this reason, very few Generation Z-ers are on Facebook compared to millennials, preferring Instagram and Snapchat instead. One defining characteristic of Generation Z-ers is that they use multiple social media platforms to communicate with different groups of people – they’ll talk to strangers via Instagram, but only Snapchat their friends, for example.