Category: Social Media

How The Internet Changed Media

Media has gone through a lot of changes in the recent ages. A lot of changes have come because of the internet. Before the internet has taken off and become mainstream, media has consisted of television, magazines, newspapers and in some cases, phone books. The only control people had over television was that they can change the channel. If they wanted to bring in content that is viewed by an audience, then they would have to go through many different channels. Even then, that did not guarantee that they would get their work out in the open.

All of this would change when the internet takes off and becomes a viable platform for different types of media. With video capabilities, television has slowly moved online. However, there is one reason why companies like Facebook, Twitter and Netflix are the future of television. This one reason is accessibility and interactivity. People can more easily get their videos out to the public with the use of sites like YouTube. As a matter of fact, many people have become famous because of YouTube. After all, many more people have dreams of fame and fortune than are able to achieve it. Facebook and Netflix allows people a better chance than before to achieve those dreams. This is one of the reasons that internet based companies are thriving and cable service providers are in a panic.

Tips for Knowing If Your Social Media Campaigns Are Succeeding

If you are running social media campaigns, the most important thing to know is whether or not your social media campaigns are working. First of all, according to Forbes, you need to define what working means. Every brand has different social media goals. Your goal may be to get more followers. It may also be to get more traffic or revenue. Perhaps your goal is simply to increase your brand visibility. You have to realize that just having more followers or more impressions, or even more traffic, does not mean that you will be having success. Your followers may not be engaged with you, and the traffic means nothing if it does not lead to an increase in revenue. A thousand visitors that do not buy anything still equals zero dollars.

There are other metrics that you can look at to determine if you are succeeding on social media. You should look at things like your conversion rates and what your visitors are doing on your website after they click on a social media link. You can use Google Analytics to set up goals and track your conversions. You should analyze your growth rates. Instead of looking at how many followers you have, you should be looking at what your followers are doing and how much they are engaging with you. If your followers are visiting your site and bouncing off after a minute or two, then maybe you need to start targeting a different audience.

Social Media Shows a Possible Future for Business

One of the best things about social media is that it allows people to experience a ton of possibilities in their career. While a lot of people can use it for socializing, there are those who want to use social media for starting a business. One of the best aspects of social media is that it can be used for both social and business related activities. A lot of people are becoming famous as they are putting themselves out there. Also, one of the best types of social media campaigns is engaging with the community and then slowly introducing them to a business that is being set up.

Companies like Facebook and Netflix are the future when it comes to entertainment and marketing. For one thing, entertainment has for the most part gone to the internet. Marketing and advertisement can be done at the same level of quality as on television. Therefore, it is more convenient for people to take advantage of the features that are offered by internet and social media.

One group that could be hurt the most from this is the cable and satellite group. Given that it is very possible to bring television to the internet, many companies that offer television services are scrambling to find some kind of way to adapt so that they can continue to provide the services to customers.

YouTube Can Be A Great Replacement for TV

YouTube has turned out to be TV for the internet. What has started as a platform for video sharing has become a platform for advertising, marketing and plenty of other activities. It has become so successful that brands have been advertising their products in front of videos. However, there has been a freeze from some of the brands because their ads have appeared in front of questionable content. YouTube has decided to update their policy so that they will be able to keep their brands. Among the updates is the refusal to show ads in front of mature content. Therefore, people who want to monetize their content have to keep it family friendly.

However, it is not just the videos that YouTube has to look out for. It is also some of the comments that are made on the videos that YouTube has to monitor in order to keep brands advertising on the site. Users have been leaving some rather unsavory content on videos that do not call for them. Therefore, YouTube has looked through the content and the accounts that have been leaving these posts. The ones they have found to be against their new terms of service have had their posts erased and in some cases their whole accounts have been deleted.

There is a ton of effort being made to maintain the safety of YouTube, the internet and social media in general so that people can feel safe using these platforms.

Facebook Unleashes AI that Detects Suicidal Posts

Suicide is considered a serious issue in social media. It is so serious that social media platforms such as Facebook is doing everything it can to prevent an actual suicide from happening. It has recently released an app that is designed to detect suicidal posts and offer help to individual who have made the post. While users were encouraged to report suicidal posts, this can be a little slow in that it can take a while for some Facebook users to have their posts read. One thing that this AI does is offer the user some kind of assistance in order to make sure everything is ok.

One interesting thing about suicide is that it is ultimately unpredictable. For one thing, each case of suicide is unique. Therefore, it is also very sensitive because there is no telling what is going to trigger the hurting user. While this proposal can be considered helpful when it comes to this type of issue, it can cause a bit of concern over other ways that this type of software can be used.

There have been efforts to make the internet a safe and supportive place for people, especially that the effects of cyber-bullying and harassment are made more apparent. Therefore, people on the development end of social media are doing everything they can to make social media a welcome platform for people of diverse mindsets.

A Young College Student Is Helping In A Big Way

A young college student, Danni, from Washington State University did something beneficial last week via social media. After learning her friend had to spend Thanksgiving at St Jude’s Hospital, Danni wanted to help her friend with a small donation. Danni searched the hospital to see what type of contribution she could give and how she could go about it. Sadly, this college student wept after observing how many children and adults had to spend Thanksgiving confined to a hospital bed.

Danni decided to create a fund program on Twitter. People on Twitter could choose to be involved in this program or not. For those that wanted to be included in the program, for every tweet marked favorite, these individuals would give twenty-five cents. For every tweet that was retweeted, these individuals would give fifty cents. To Danni’s surprise, thousands of people began to join in on this program. Danni’s goal was to raise $1,000, but she was taken aback by what happened next.

This morning, while driving to school, Danni decided to check the funding program. To her surprise, the amount given surpassed $50,000. Danni could not believe it. In addition to creating a post-Thanksgiving meal for the patients at St. Jude’s Hospital, Danni is going to use the funds to plan a Christmas bash at the hospital, too. Danni sent out a heartfelt tweet this morning to everyone who donated to this program.

Human Error With Twitter Ban of NY Times Account

Social media has been the source of many discussions. While social media is considered mostly a good thing, there are errors that can occur, even with giants such as Facebook and Twitter. One of the most recent occurrences is the blocking of a NY Times Twitter account as a result of a certain tweet. The account has been restored with an apology to the account holder. Among the statements that were made about the incident is that it is a result of human error. However, this is not the only occurrence of such an incident. Also, other accounts on other social media sites have been frozen and not even restored for no apparent reason other than a post that was perhaps too offensive.

Twitter has recently made an update to the rules of engagement which include punishing of unwanted sexual advances and tweets that promote violence. The reason for the stricter rules of engagement is the result of bad publicity about the blocking of Rose McGowan for calling out Harvey Weinstein for his behavior.

Twitter is not the only site that is bringing forth stricter guidelines, other social media platforms like Google have decided that they are not going to monetize content that is not family friendly. Fortunately, people can still post mature content on their platform. They are just going to have to upload them for free. While this does seem like a new era of a more safer and friendly social internet, this could easily deteriorate into a censorship heavy politically correct environment where people are not allowed to express themselves. Time will tell where social media is going as new rules emerge.

Syed Balkhi’s Seven Social Media Campaigns for Small Businesses

The internet has changed how sellers interact with buyers. Social networking sites such as Facebook, Instagram, Twitter, etc. are overflowing with potential buyers that companies are dying to get their attention. When sellers finally discover a new way of appealing to internet users, a better method emerges leaving sellers always struggling to entice social media users.

Social media marketing experts such as Syed Balkhi are out to help small businesses to make use of social media to increase sales. In his recent article published in the Huffington Post’s Contributors’ Platform, Balkhi identifies seven ways that could change the social media marketing prospects of the small enterprise.

Balkhi identifies the use of humor as an effective method of appealing to social media users. Marketers that have used humor such as the team that marketed the 2016’s Deadpool movie can attest to the fact that humor attached to a brand’s internet presence works in favor of the brand.

Short clips of behind the scenes when shooting a commercial resonate well with social media users. Such clips enable them to see their favorite actors in their real state. Balkhi stresses that movie companies have used this trick for ages and they have found success with it.

New trends emerge on the social media almost every day and businesses can take advantage of popular trends such as the 2014’s ice bucket challenge to get the attention of potential buyers of their products or users of their services.

The modern world has an array of problems such climate problems that companies can associate with. Balkhi argues that a business may pick a vital cause such as climate change and devote itself to the cause. Social media users are inspired by brands that seek to make a difference

Celebrities and other famous individuals are essential additions to a business team. Research indicates that internet users tend to trust information passed across by people that they already know. Other methods include the use of ChatBots and giveaway contests.

The #MeToo Campaign That Rocked The World

It may have just started as a simple social media campaign, but the #MeToo cause definitely ramped up into something more. Twitter reported that in just a two week span some 1.7 million users had used the hashtag on its platform. There were even other variations of the hashtag floating around in other countries according to CNN. These included a version in France that translated to #SnitchOutYourPig.

It all got started when allegations against Hollywood producer Harvey Weinstein started to come out in the press. He was accused of having sexually harassed and assaulted numerous women over many years. People clung to the story and wanted to speak out about their own experiences. They took to social media to do so. The goal being that as more people talked about their stories, even more would be encouraged to do so. The hope was that this would help eliminate some of the stigma that comes with sexual abuse.

Numerous high-powered men have been accused of sexual assault or harassment as of late, and this is starting to spark a nation-wide conversation. A member of Congress even started a hashtag specifically for Congress. It was hoped that stories of harassment on the Hill would be shared. There have been plenty of them.

Now, more campaigns have been springing up to try to encourage men to talk with one another and come up with solutions for battling the ever-present issues surrounding rape and sexual assault. It is hoped that with more conversation on the topic, more men will be able to be part of the solution on this issue as well.

Starting Your Own Social Media Campaign

There are tons of people who are interested in starting up their own social media campaign. This is a wonderful way to bring in new clients and to ensure that you’re making the most out of this as an option. Once you have decided that this is something that you will want to do, it is time for you to think about working with the pros and knowing that this is something that is going to be beneficial in many different ways. These types of campaigns are quite easy for you to get into, and they can also fit into the budget that you’re able to afford with ease.

There are lots of people out there who are making the most out of this as an option, so it pays to take a look at the different choices out there for you to know what works best for you. This is a great time for you to get this type of work done and it is important that you work with a variety of people who are going to be able to work closely with you and get your marketing done. Marketing is essential for the overall growth of a company, so it pays to put a little bit of money towards this option and see if it is something that is going to be of benefit to you and get you to where you need to be as a company owner who is hoping to grow their own brand.

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