Why You Might Need Social Media Campaigns

When you are a business owner, you need to incorporate the right marketing strategies into your company. You can have flyers, brochures and business cards made up, but you aren’t reaching a large enough audience. Online marketing is becoming all the rage for those who wish to reach a variety of people on the internet. Social media sites like Facebook and Twitter allow users to create campaigns that get their page out there to expose their brand.

 

Social media campaigning can be quite expensive because you choose how large of an audience you want to market to. If you make the decision to reach over 1,000 people, you’ll probably be spending about $1,000 for this particular job. It’s not cheap to advertise on social media sites, but it is almost always worth it. If you’re advertising to so many people in a specific demographic, you’ll find that these individuals are apt to visit your page and utilize your services. This brings in more money for you and your business and helps to keep your company alive with a fresh flow of online traffic.

 

With social media campaigning comes the need for a solid customer service department. You need to understand that once you launch a campaign, you’re going to have a lot of people visiting your page and asking questions, leaving comments and writing reviews. When interacting with clients, you need to be professional at all times or else you’re going to do damage to your company. Once you’ve made a bad name for yourself, it is very difficult to recover and get your customers back. Before campaigning on any social media site, look at their prices and determine how large of an audience you wish to contact. This helps your advertising endeavors stay within your budgeting means to avoid overspending.

 

Social Media Campaign Strategy In The Post-Digital Age

Social media campaign strategies typically apply best practices designed to spread the brand’s message across devices and platforms with clarity and consistency. A new look at social media as a medium could change this practice. Tom Goodwin, head of innovative Zenith Media, writes in TechCrunch that the medium is now less important than the message. In others words, strategizing a social media campaign based on user devices and platforms might not be the best way to go. Instead, brand message is most relevant.

 

Here’s how it breaks down. Since the beginning of media, consumers have chosen to receive their messages through various means. First, through newspapers and radio and later through television, cable and social platforms. Goodwin posits that we are now in the post-digital era of media consumption. In this era, consumers take digital for granted and understand that they can access newspapers, television, radio and all of the traditional channels via a digital medium. Indeed, not only have the old media silos broken down, but device silos have also been eliminated. In order to reach the widest audience, apps are available in both Android and iOS. Cross-platform compatibility is highly sought after and achieved and many platforms are capable of integration.

 

Of course, social media platforms remain siloed, to a degree. Tumblr will never be Snapchat, which will never be Facebook, which will never be Twitter or YouTube. Yet, we constantly see similar features across platforms, such as timelines and notifications. In addition, Facebook users post YouTube videos and Tweet screenshots. Memes translate across multiple social media platforms. In short, when developing a social media campaign strategy in the post-digital age, marketers should strive to clarify and control their message knowing that it can be carried across digital space in ways the sender might not have intended.

 

How to Utilize Social Media Campaigns and How to Reply to Reviews

Social media websites like Facebook and Twitter allow business and page owners to campaign their sites. This involves placing your page on the forefront of the site, giving millions of people the ability to view your company and what types of services you offer. Social media campaigning can be pretty expensive, so it is essential that you incorporate this into your budget before going forward.

 

Besides social media campaigns, it is crucial that business owners have a solid and well-maintained page. Facebook allows visitors to leave reviews on your page that others will be able to see. The problem with these reviews is that some of them can be negatively-based, which ultimately hurts the credibility of your company. The last thing you should do with a negative review is to threaten legal action against the person who left it. First, taking legal action against a simple review, no matter how defaming, is expensive and not worth your time. Secondly, going after someone because of a review they left is unprofessional and poisons that person’s experience with your business. Whether or not they retract their review, you still have one less person using your services.

 

The best way to handle reviews of any kind, even those that are slanderous to your business, is to talk to the reviewer and ask them what you can do to make their experience better or assure them that your company is all it claims to be. The moment you threaten legal action with a reviewer, you’re setting yourself up for failure and are making enemies with people who could potentially be regular clients or good word-of-mouth advertisers. If someone likes your company and feels they were treated fairly, they are more likely to tell other people about your business, which can help to bring in more customers in the long run.

 

Remittance and Money Transfer Service Launches New Social Media Campaign

With the immigration crackdown proposed by the Trump administration, remittance companies are figuring out ways to address this social issue as it relates to their core business, which allows foreigners working in the United States to send money abroad to their families.

 

Remitly, a company based in Seattle, allows immigrants to make remittances and international wire transfers with the help of a smartphone app. In late February, the company launched a new social media campaign that appeals to the human side of remittances. The campaign is being promoted through the hash tag #WhyISend, and it consists of social media stories that show the reasons why immigrants send money home.

 

As part of the social media campaign, the company conducted a survey among thousands of immigrants working in the United States to highlight their motives for sending remittances back to their country of origin. The survey revealed that most of the money sent is used to cover household expenses such as rent payments, utility bills and meals. More than 10 percent of those who were surveyed explained that the money is used for paying tuition and school materials. Three percent said that they use the remittances received to pay for medical expenses.

 

The CEO of Remitly explained that the stories highlighted by the social media campaign should be humbling for all Americans. He added that immigrants who work in the United States provide an important contribution to the national economy. Remitly does not support the idea of imposing additional taxes to remittances because this measure would result in financial hardships for the immigrant workers as well as for their families abroad.

 

Remitly currently processes about $2 billion in remittances per year. Customers who use the service can send money to 10 countries in Latin America as well as to India and the Philippines.

Tips for Attracting More LinkedIn Profile Views and Connections

Richard Lowe, an author, believes that among all the social media platforms, LinkedIn is the most beneficial for professionals. It gives individuals the opportunity to make the rest of the world aware of their skills, strengths, and how they can be of service to them. A good LinkedIn profile should be able to reflect your professionalism and expertise, irrespective of what role you play in the world of business. The two primary metrics in LinkedIn are profile views (they show how much interest people have to know more about you), and connections (used to measure how professionally connected you are). Therefore, the higher the number of both profile views and connections, the better it is for you.

This article summarizes tips shared by Marcia Layton Turner, a Forbes Contributor, on how to increase your LinkedIn profile views and connections.
1. Make sure that your current profile picture is up to date, and also, capable of depicting the highest level of professionalism. Pay special attention to the background of the photo and eliminate any distractions. If you cannot develop a professional photo on your own, consider spending money on it.
2. Focus on your headline. Rephrase it using keywords that the people you are targeting identify with. A good approach is to use your current job title or your skills. Remember, your headline will determine whether someone will continue reading your profile or not. Symbols are the most effective tools for separating titles or skills. You may use asterisks or stars to make them stand apart.
3. Use the summary section to bring out the expertise and professionalism in you. Make it easy for your audience to notice how well-versed you are in the things that happen in your industry. For instance, using first person narrative, begin by describing your industry, the challenges it is facing, and where you see it in the future.
4. It is time to change that URL assigned to you by LinkedIn. Use your first and last name, or initials.
5. Include a minimum of five skills to increase those profile views.
6. Testimonials from your former customers, bosses, existing clients, and employees, add to your credibility.
7. Make a point of posting updates and articles on a regular basis. If you run a personal or business blog, or you usually write for another platform, link such posts to your LinkedIn profile. It is another way of displaying your skills and talents.

Matthew MConaughey Discusses Devilish “Dark Tower” Role

Though famous for many horror stories, Stephen King considers the Dark Tower septology his magnum opus. The odd blend of the fantasy, sci-fi and western genres will be coming to the big screen this summer, starring Idris Elba as Roland Deschain and Matthew MConaughey as his enemy Walter Padick, also known as “the Man in Black.”

 

“Walter” is a character who appears in many King novels, under many names; he is perhaps most famous from his role in The Stand, where he goes by the name Randall Flagg. In an interview with Fandango‘s Erik Davis, MConaughey discusses the iconic villain.

 

“It’s a dark tale of Christianity, it is. The epic, mythical battle of good versus evil,” he explained. Fans of King will recognize his many allusions to religion, both with demonic enemies and frequent use of Protestant fundamentalists as antagonists.

 

“There’s multiple worlds happening, that you can inhabit simultaneously,” MConaughey added. In the novels, both Walter and other Dark Tower characters magically move between different realms, from the fantastic to those similar to our world; in many cases, these are outright crossovers with other King novels. “And you will see myself, Walter, and Idris, the Gunslinger [Roland], go head to head.”

 

The Dark Tower is scheduled for release July 28, 2017.

 

“Justice League Dark” Animated and in Live Action

Warner Bros. has released an extended clip for the Justice League Dark animated film in conjunction with PlayStation.

 

The six-minute clip ironically does not include any members of the titular magical team, but instead focuses on the normal Justice League characters as they confront a supernatural threat. It involves people in multiple cities seeing their fellow civilians as monsters and attacking them violently; perhaps most creepy is a woman who nearly kills her baby before Batman intervenes.

 

The actual “Dark” team consists of heroes such as the magician Zatanna, sorcerous detective John Constantine, ghost Deadman and plant spirit Swamp Thing. In the comics, they unite together to face supernatural threats that normal superheroes have a hard time dealing with.

 

Justice League Dark is part of the DC Animated Movie Universe. So far, its films have focused mainly on the Justice League and Batfamily, though it branched out a bit last year with Justice League vs. Teen Titans. As such, this focus on the lesser known “Dark” characters may lead to a more expanded universe.

 

DC and Warner Bros. seem determined to make this particular team more popular; they have also announced vague plans for a Justice League Dark film in its live-action DC Extended Universe, which is now in a state of flux after its current movies received less than glowing reviews from both critics and fans. The animated Justice League Dark may be testing the waters for a more costly counterpart.

 

Political Social Media Campaigns Emerge Against the Trump Administration

The first international conflict caused by United States President Donald Trump has prompted social media netizens to launch a social media campaign to boycott American products in Mexico.

 

On the same day President Trump announced his intention to build a wall along the southern border with Mexico, a social media campaign under the hash tag #AdiosStarbucks emerged on Twitter and Facebook. The gist of the campaign is to prompt social media followers in Mexico to stop consuming products sold by iconic American brands such as Starbucks Coffee, Home Depot and Walmart.

 

Shortly after the announcement of the Executive Order signed by the American President, his Mexican counterpart canceled a meeting scheduled for late January about the renegotiation of the North American Free Trade Agreement, which Trump believes is not good for the U.S.

 

Responding to questions from American journalists, the White House indicated that Trump is convinced that he can force Mexico to pay for construction of the controversial border wall, which all Members of Congress representing the State of Texas are opposed to. Trump then stated that he would impose a 20 percent tax or tariff on Mexican products coming across the border, an idea that quickly backfired when it became clear that American consumers would end up paying considerably more for these products. A statement from the White House indicates that the tax was just a preliminary idea.

 

The social media campaign in Mexico is initially having a positive effect for local brands such as Cielito Querido Café, a national chain of coffee shops that competes against Starbucks.

Facebook Introduces Stories

You may or may not have noticed a decline in personal posts on Facebook. We all have friends that share, and possibly overshare, but overall personal posts have declined. What does that mean for the social media giant? It’s time to mix it up.

 

To increase personal sharing, Facebook plans to duplicate Snapchat Stories, threads made of photos and videos which disappear in twenty-four hours. After successfully piloting the method on Instagram, Facebook plans to debut the new feature in Ireland.

 

It appears that social media is becoming more visual. At one point, users would text posts to a number off their flip phones to broadcast on Facebook. Thanks to smartphones and apps, it’s now easier than ever to tweet, post, stream, and share. Facebook calls this the “camera in your pocket.

 

Individuals and businesses can already take advantage of Facebook Live, a way of live-streaming videos. Some share their adventures, while others share product demonstrations.

 

For businesses, the stories feature may provide an opportunity to demonstrate their humanity while promoting products and services. For small businesses and self-employed individuals, these benefits are crucial to success.

 

Of course, we’ve also seen a number of important social campaigns playing out on Facebook in the past year. There was the Ice Bucket Challenge, Standing with Standing Rock, and of course, Election 2016. It’s fair to anticipate increased involvement in these movements and others as Facebook moves toward an audio/visual future, and it could be the answer to a growing distrust in mainstream media.

 

“The Flash” Film Script Being Rewritten

The Flash is set to be the sixth movie in the DC Extended Universe, released sometime in 2018. The franchise is already off to a rocky start with its first three films (Man of Steel, Batman v Superman: Dawn of Justice and Suicide Squad) having limited success, and this story, starring Ezra Miller as the super-fast superhero Barry Allen, ironically keeps on stalling when it should be gaining traction.

 

The film has already been through two directors: Seth Grahame-Smith and Rick Famuyiwa, who also worked together to write the script. Variety is now reporting that Warner Bros. is getting it redone by Joby Harold.

 

It’s hard to judge what this means from Harold’s limited credentials, but 2007’s Awake, which he wrote and directed, was successful. He has also written King Arthur: Legend of the Sword and Robin Hood, which are set for release this year and next, respectively.

 

Little is known about the script as it stands, except that Famuyiwa’s version also included the superhero Cyborg.

 

Miller already had brief cameos as the Flash in Batman v Superman: Dawn of Justice and Suicide Squad. He is set to appear in this year’s Justice League prior to his own film. He also plays Credence Barebone in Fantastic Beasts and Where to Find Them; some speculate that production of its sequel may push The Flash back even further.