There is a lot happening with social media in general that is making advertisers want to rethink their association with these platforms. A lot of these advertisers are telling these platforms to reform or lose them. However, it is going to be very challenging for social media platforms to reform the users. For one thing, there is going to be a need for a ton of moderators that can look into the conversations that are being had on these platforms. There are also other ways that social media platforms can improve so that they can keep the advertisers.
One way that social media platforms could improve is by making the boundaries stronger between age groups. For instance, there could be an extension of each social media platform for adults only so that they can handle all of the more mature content that is released. This can not only keep the advertisers who are willing to advertise on the safer parts of the platform but also gain some new supporters that are going to bring about more revenue for the users. There are mature advertisers that would notice these portions of the platform and make deals with the platform as a whole.
One thing that is certain is that this is a crazy time for social media platforms and users alike. People that have managed to gain enough views for advertising benefits are having to look at plan B.