Facebook Introduces Stories

You may or may not have noticed a decline in personal posts on Facebook. We all have friends that share, and possibly overshare, but overall personal posts have declined. What does that mean for the social media giant? It’s time to mix it up.

 

To increase personal sharing, Facebook plans to duplicate Snapchat Stories, threads made of photos and videos which disappear in twenty-four hours. After successfully piloting the method on Instagram, Facebook plans to debut the new feature in Ireland.

 

It appears that social media is becoming more visual. At one point, users would text posts to a number off their flip phones to broadcast on Facebook. Thanks to smartphones and apps, it’s now easier than ever to tweet, post, stream, and share. Facebook calls this the “camera in your pocket.

 

Individuals and businesses can already take advantage of Facebook Live, a way of live-streaming videos. Some share their adventures, while others share product demonstrations.

 

For businesses, the stories feature may provide an opportunity to demonstrate their humanity while promoting products and services. For small businesses and self-employed individuals, these benefits are crucial to success.

 

Of course, we’ve also seen a number of important social campaigns playing out on Facebook in the past year. There was the Ice Bucket Challenge, Standing with Standing Rock, and of course, Election 2016. It’s fair to anticipate increased involvement in these movements and others as Facebook moves toward an audio/visual future, and it could be the answer to a growing distrust in mainstream media.

 

“The Flash” Film Script Being Rewritten

The Flash is set to be the sixth movie in the DC Extended Universe, released sometime in 2018. The franchise is already off to a rocky start with its first three films (Man of Steel, Batman v Superman: Dawn of Justice and Suicide Squad) having limited success, and this story, starring Ezra Miller as the super-fast superhero Barry Allen, ironically keeps on stalling when it should be gaining traction.

 

The film has already been through two directors: Seth Grahame-Smith and Rick Famuyiwa, who also worked together to write the script. Variety is now reporting that Warner Bros. is getting it redone by Joby Harold.

 

It’s hard to judge what this means from Harold’s limited credentials, but 2007’s Awake, which he wrote and directed, was successful. He has also written King Arthur: Legend of the Sword and Robin Hood, which are set for release this year and next, respectively.

 

Little is known about the script as it stands, except that Famuyiwa’s version also included the superhero Cyborg.

 

Miller already had brief cameos as the Flash in Batman v Superman: Dawn of Justice and Suicide Squad. He is set to appear in this year’s Justice League prior to his own film. He also plays Credence Barebone in Fantastic Beasts and Where to Find Them; some speculate that production of its sequel may push The Flash back even further.

 

Will Sasha Survive Actor’s “Star Trek” Role?

Good news for Sonequa Martin-Green: she’s going to be playing “Number One,” the protagonist of the new Star Trek: Discovery series. However, fans wonder if this is bad news for her Walking Dead character Sasha Williams—can the actress realistically maintain roles in both shows at once?

 

Walking Dead showrunner Scott Gimple seems to think so.

 

“Sonequa Martin-Green can do anything. I’ve seen her battle a horde of walkers [zombies] this year while simultaneously battling a stomach flu that would have had most people crying in the dirt,” he quipped. “She can fulfill the duties of a Lieutenant Commander on a Constitution-class starship whilst battling walkers, Saviors, and whatever gets in Sasha’s way.”

 

He notes that he has had to work around actors’ schedules before without resorting to killing their characters off, such as with Corey Hawkins, who plays Heath in the recent seasons while also starring in 24: Legacy.

 

Still, The Walking Dead is a show where just about any character can die, so Sasha’s fans should never be too sure of her safety.

 

Star Trek: Discovery comes after the franchise has long been dormant on television, though the most recent reboot movies have been successful. It will air on CBS All Access, a video-on-demand streaming service. Unusually, Martin-Green’s character is the protagonist but not the captain of the titular ship.

 

The Walking Dead‘s seventh season resumes on AMC February 12, 2017.

 

Celebrity Social Media Campaigns Try To Turn Support Against President-Elect Trump

Some media campaigns can be highly successful, and when famous faces get on board, the results can be incredible.

 

Trying to push President-elect Donald Trump off his high horse, however, has proven to be quite the challenging effort by anti-Trump celebrities. There have been a number of social media efforts to deny him the seat of president that were initiated before last November’s presidential election between Donald Trump and Hillary Clinton. Some of these campaigns also came post-election, when the world of Hollywood was stupefied that the former secretary of state could lose to a brash businessman with zero public service experience.

 

For example, longtime actor and democratic activist Martin Sheen lent his famous face for a public service announcement pleading with electors in the Electoral College to not cast their vote for Trump. Strangely enough, Hillary Clinton had more Electoral College defectors than did Donald Trump.

 

The latest social media campaign has been established by Humanity for Progress, which had previously gone by the name, Humanity for Hillary, a pro-Hillary for President organization. According to their Facebook, Humanity for Progress says they are “a community for justice, equality and progress that wants more women & people of color in higher office.”

 

The campaign has enlisted the help of celebrities, asking supporters to use their individual rights and power to stand up to Trump by signing a MoveOn.org petition to be sent to members of Congress.

 

Famous people like Rosie Perez, Sally Field, Steve Buscemi and others, are calling on Congress to ‘vigorously oppose’ President-elect Donald Trump in any “racist, sexist, anti-immigrant, anti-worker, anti-Muslim, anti-Semitic, anti-environmental policies.”

 

The new social media campaign can be watched here on YouTube. It’s titled, #StanUpForUs and lasts 1 minute and 49 seconds.

 

President-elect Trump has not commented thus far.

 

NASA’s Out-of-This-World Social Media Game

There is no doubt that NASA has enhanced its social media skills within the past few years. Perhaps this should come as no surprise; after all, some of the most exciting news in the universe is coming to us courtesy of the most famous aeronautical agency in the world. This time around, the team managed to generate a lot of buzz by comparing the physical performance of two brothers. Astronauts Mark Kelly and Scott Kelly happen to be twins, which only adds to the fun.

 

This time, it was Scott who was in space and Mark who remained grounded on our planet. Throughout the year, NASA reported all of the differences in their bodies as they went about their days. Although it may seem like a fun experiment designed for social media fun, the results are actually being used for some very important research on how the human body reacts to the environment of space.

 

After all, if we are going to start making major moves to get to Mars—which is a two-year journey—it is imperative that we study some of these health factors. Twitter users couldn’t get enough. of the Kelly brothers’ comparisons, making NASA’s social media campaign very popular. With 2017 in full swing now, it should be fascinating to see what else NASA is going to do in order to capture the fickle attention spans of social media users.

 

With some of the best photos and state-of-the-art technology in the world, of course, it seems like social media campaigns from NASA are set up for success.

 

How Social Media Predicted America’s Next President

Media houses were so sure of Hillary’s win (they even vouched for her) until Trump hit the square in the face with a massive victory. Every news hub was shocked, so were the analysts they hired daily to bash each other in irate debates. But do you know who got it right all along?—Social media.

 

After Trump’s win, it was evident that news rooms were looking in the wrong places. Expert social media analysts only had to gauge the temperature on social websites to predict the outcome from a mile away. Trump new this secret all too well, and he maximized it to his advantage.

 

While the Hillary camp spent millions printing banners, erecting offices and burning gas money on the road to win more states, Trump only focused on social media. He infiltrated sites like Facebook and Twitter with his campaigns. And guess what he used to grow his social media followership? Yes, the very leaked video of his supposed ‘locker room talk’.

 

More people subscribed to Trump’s social media accounts to follow his responses to the alleged leaked tape. Just like that, he grew his followership which boosted his social campaign further. Then Donald Trump dealt his last card, delivering a very sobering response on the last debate which saw people warm up to him after all. Likes and shares translated into votes and Hillary Clinton had to make that last phone call to him eventually.

 

Interesting though is that a lot of the so called analytic experts still don’t believe in the power of social media. But if the US election is anything to go by, social media campaigns do garner popularity—and votes.

 

 

Keeping Pace With the Latest Social Media Marketing Trends

Social media continues to play a central important role in online marketing strategies and advertising campaigns. Businesses that fail to take heed of the latest marketing trends may find themselves hard pressed to obtain the level and quality of results they are seeking to enjoy with online promotional efforts. With shifting consumer trends and the implementation of new marketing tools, tactics and resources, businesses would be wise to keep an eye on the latest social media marketing trends in order to ensure that they do not fall behind the times.

 

Marketing Strategies Continue to Focus on Mobile Devices

 

The following cost and growing sophistication of smartphones, tablets and other mobile devices has made them a real game-changer when it comes to how consumers choose to do business. Marketing efforts, even those that utilize social-media sites and platforms, that fail to target mobile users effectively are quickly becoming a real liability. From marketing content suitable for sharing over social-media sites and services to more conventional promotional efforts, such as banner ads and promotional media, the recent trend of marketing strategies that place greater emphasis on mobile users is one that businesses would do well to consider.

 

Consumers Continue to Take Issue With Intrusive Marketing Techniques

 

Today’s consumers are growing more and more intolerant of promotional efforts that are seen as being intrusive or too aggressive. Businesses that push their message too far using social-media marketing techniques continue to spark resentment among potential customers and prospective clients. Current and future marketing trends are expected to utilize content sharing and even more conventional and overt promotional efforts that are calibrated to be less abrasive or that have been packaged in order to highlight their relevance in order to ensure potential customers have a more positive response.

 

 

Kendall Jenner Makes Her Instagram Account Disappear Instantly

Some might agree that model Kendall Jenner is doing the right thing in wake of her alleged stalker being released from jail. The girl with the huge following suddenly obliterated her Instagram account, and one of her photos there had picked up the most views in all of 2015. The infamous photo shows the dark-maned reality TV star with her hair fanned out in heart shapes. That image received a photo “like” count of 3.2 million.

 

However, Kendall Jenner is on edge these days, because her alleged male stalker has not spent much time behind bars. According to MetroUS.com, the model removed her Instagram account without any warning just days after her alleged stalker followed her into the driveway in August. The alleged perpetrator was only convicted of trespassing for showing up at Kendall’s home and was released from jail. People suspect she deleted her account to feel safer and protect herself from unwanted attention.

 

Maybe it’s merely a social media break, and sometimes famous people like Kendall Jenner need to get away from the fame, recognition and too many prying eyes. So, celebrities walk away from social media sites like Facebook, Twitter and others that have made them super famous globally.

 

Kendall has told big sisters Khloe and Kim, that she wants to use her celebrity status for the good of humanity. She feels strongly about curbing gun violence but also admits her star power might “do more harm than good” by taking away from the real message.

 

 

Why Companies Are Launching Social Media Campaigns

Your next social media campaign is targeted to a specific audience, further improving your sales and revenue. Running a successful campaign is more than just creating a Facebook page and hoping that it runs itself. The campaign is specifically geared to market a new improvement that has happened to your company, such as a new location or recent sale, allowing clients to learn about this change and utilize your business as a result. To have a successful campaign, you need a comprehensive team to support you in your efforts. These individuals include writers, editors, photographers, and a tech support specialist.

 

The social media campaign needs to have an unequivocal purpose. Many businesses launch a campaign because there is something new or improved about their company that they feel would bring in more clientele. Because of this specific reason, the campaign needs to be detailed in this change, educating consumers of the change without causing them to do very much research to find out more. Online marketing campaigns are an advantageous method of marketing and advertising (source). Launching a campaign requires an investment, both into the team you’ll build to help with the marketing as well as the fee social media sites charge.

 

Your campaign will surpass all your expectations if you use the proper platform. Sites such as Facebook and Twitter are the two most common used for social media campaigning. Using lesser known sites and social media platforms will cause your efforts to either fail completely or bring in very little additional business. By staying true to your company brand and product, you should expect this advertising to bring in a substantial amount of new customers. Potentially failed businesses are finding that by working with social media marketing, they are able to save their companies and find new customers.

 

Twitter- Still Going Strong despite Recent Business Hitches

The business troubles being witnessed at Twitter are ushering in another round of questions. However, viewed from the larger picture, these don’t seem to be in any way affecting the central role being played by this global Company on the world stage. From a business perspective, Twitter is doing badly following its botched sale.

 

But on the social media platform, it continues to be at the center of key global events currently taking place, shaping them more than ever before.

 

Center Stage in US Election Campaign

 

Twitter emerged as one of the most important social media platforms during the recently completed presidential election in the US. During the three presidential debates, it played an important role. It literally turned into the conversation hub with tweets going viral and the whole world was following.

 

The Brexit Fall-Out and Others

 

The Twitter platform has become an important updates source regarding the ongoing Mosul liberation, the war in Aleppo and more significantly the Brexit Fallout. Not be left out is the regular sports commentary and celebrity spats.

 

Twitter continues to provide unrivalled real-time glimpse into what is happening around the globe in a way that no other platform can.

 

Bottom Line

 

Michael Jackson’s death more than seven years ago was first reported on Twitter, and social media can arguably be said to have propelled Obama to the top US political office. Twitter is not just powerful and relevant but it is your immediate news source.

 

Over the last 3 years, Twitter has been going through different stages of business grief and all of it under the public glare. What is emerging clearly is that no matter the kind of business turbulence, nothing seems to shake what Twitter began a decade ago. This is something that no social media appears to successfully duplicate. Twitter remains relevant as ever.