During the holiday season, corporations and brands try to grab the attention of customers more than other times of the year. That’s why getting the right message across to the right consumers is so important.
Here are a few tips for making sure that your holiday social media campaign is successful.
Showcase Your Best Sellers
List articles and curated content are quite popular these days. People tend to flock to articles that give a “top 10” type of format. Write social media posts and blogs that showcase popular items in your inventory. Consumers generally trust what the masses like, since this is like proof that your company has quality products. You can also use certain platforms like Pinterest to show buyers who are trying to purchase items quickly which products are best for holiday shopping.
Have a Giveaway or Contest
The holidays are a great time to give back, especially since people are consumed with buying more and more gifts and items. Consumers usually love getting something for free, especially if they can use it as a holiday gift.
Give out gift cards to loyal customers or have a contest on your social media page so that consumers can win a significant prize that will keep your company at the forefront of their minds. Items that are “limited edition” are also great for giveaways, and give customers the impression that they have to act fast to get their prize.
Schedule Blog Posts Ahead of Time
Your blog is one of the best places to post content about your business. Write a blog post about the top gift ideas for the season weeks ahead of time, so you can boost traffic to your website and possibly increase sales. Even though there’s no guarantee that your posts will be at the top of the search engines, holiday-themed content that is properly optimized with keywords can help you to get more website visitors.
For more great holiday marketing tips, check out the Huffington Post website.