Category: Social Media

Twitter- Still Going Strong despite Recent Business Hitches

The business troubles being witnessed at Twitter are ushering in another round of questions. However, viewed from the larger picture, these don’t seem to be in any way affecting the central role being played by this global Company on the world stage. From a business perspective, Twitter is doing badly following its botched sale.


But on the social media platform, it continues to be at the center of key global events currently taking place, shaping them more than ever before.


Center Stage in US Election Campaign


Twitter emerged as one of the most important social media platforms during the recently completed presidential election in the US. During the three presidential debates, it played an important role. It literally turned into the conversation hub with tweets going viral and the whole world was following.


The Brexit Fall-Out and Others


The Twitter platform has become an important updates source regarding the ongoing Mosul liberation, the war in Aleppo and more significantly the Brexit Fallout. Not be left out is the regular sports commentary and celebrity spats.


Twitter continues to provide unrivalled real-time glimpse into what is happening around the globe in a way that no other platform can.


Bottom Line


Michael Jackson’s death more than seven years ago was first reported on Twitter, and social media can arguably be said to have propelled Obama to the top US political office. Twitter is not just powerful and relevant but it is your immediate news source.


Over the last 3 years, Twitter has been going through different stages of business grief and all of it under the public glare. What is emerging clearly is that no matter the kind of business turbulence, nothing seems to shake what Twitter began a decade ago. This is something that no social media appears to successfully duplicate. Twitter remains relevant as ever.




Social Media Campaign Used for L.A. Olympic Bid

Getting awarded the Olympic Games is something that is very prestigious. It is an honor that many cities around the world compete for. Los Angeles hosted a very memorable Olympics in the summer of 1984. The city is now in the process of trying to bring the Olympics back to town. However, there are many more ways to go about doing this that were not available 33 years ago. There are a number of things that the group involved in this effort need to do in order to convince the Olympic committee that Los Angeles is the right place to hold the 2024 summer games. One of these things is to show that there is a significant amount of support for the games throughout the entire community. One of the most effective ways to do this nowadays is through the use of social media.


The group that is overseeing the bid for a Los Angeles Olympics is called LA 2024. They have enlisted the expertise of a company called Laundry Service. They specialize in designing a wide variety of social media campaigns. There is a reason why Laundry Service is the company that was chosen by LA 2024 for this particular assignment. The chairman of LA 2024, Cassey Wasserman, is the chief executive officer of the company that controls Laundry Service. The vote that will determine which city gets the 2024 Olympics will not take place for another eight months. The other two cities that have launched campaigns to get the 2024 Olympics are Budapest and Paris.


The goal of the social media campaign designed by Laundry Service for LA 2024 is to raise awareness about their Olympic bid and to generate enthusiasm around the Los Angeles community and the United States as a whole. The company has a great track record of success.


Campaigning on Social Media for Businesses

Social media has been used by companies for years to improve their traffic, increase sales and eradicate dull performance. Campaigning is a relatively new concept designed by sites like Facebook and Twitter to help companies further grow their client base. Campaigning is a lot different from owning a page and simply keeping it updated. A social media campaign is a front page advertisement or news story that is based on a recent change to your company. This recent change can include a sale, location move or improved product.


Campaigning can be difficult without the right team by your side. You’ll need a team of editors, photographers, tech support experts and writers who can help with the underlying details of the campaign before it is launched. The overall success of your campaign is reliant on the work that was put into creating it. If you don’t have the right team to assist you, the campaign will be a waste of time and funds. It can often be expensive to hire professionals to help with a campaign, but it is well worth the investment when you begin to see an increase in product sales (source).


The platform your campaign is launched on should be on a popular website. Sites like Twitter and Facebook are ideal for these campaigns because of the amount of members who visit the site each day. Lesser known social media sites will not bring in as much revenue as campaigning with Facebook or Twitter, though it can be more expensive to use these companies to market your business. Put a little money aside to begin creating a campaign and when it is all finalized, you can launch it to the world. Customer support is key for the launch, as you will often have a flow of questions and concerns coming in when people learn about your brand.


Celebrity Social Media Campaigns Try To Turn Support Against President-Elect Trump

Some media campaigns can be highly successful, and when famous faces get on board, the results can be incredible.


Trying to push President-elect Donald Trump off his high horse, however, has proven to be quite the challenging effort by anti-Trump celebrities. There have been a number of social media efforts to deny him the seat of president that were initiated before last November’s presidential election between Donald Trump and Hillary Clinton. Some of these campaigns also came post-election, when the world of Hollywood was stupefied that the former secretary of state could lose to a brash businessman with zero public service experience.


For example, longtime actor and democratic activist Martin Sheen lent his famous face for a public service announcement pleading with electors in the Electoral College to not cast their vote for Trump. Strangely enough, Hillary Clinton had more Electoral College defectors than did Donald Trump.


The latest social media campaign has been established by Humanity for Progress, which had previously gone by the name, Humanity for Hillary, a pro-Hillary for President organization. According to their Facebook, Humanity for Progress says they are “a community for justice, equality and progress that wants more women & people of color in higher office.”


The campaign has enlisted the help of celebrities, asking supporters to use their individual rights and power to stand up to Trump by signing a petition to be sent to members of Congress.


Famous people like Rosie Perez, Sally Field, Steve Buscemi and others, are calling on Congress to ‘vigorously oppose’ President-elect Donald Trump in any “racist, sexist, anti-immigrant, anti-worker, anti-Muslim, anti-Semitic, anti-environmental policies.”


The new social media campaign can be watched here on YouTube. It’s titled, #StanUpForUs and lasts 1 minute and 49 seconds.


President-elect Trump has not commented thus far.


How to Make Business Social Media Campaigns Effective

When you’re trying to promote your company online, social media is one of the most effective channels. However, it can be challenging to give your business a great online reputation. If you’re not sure where to start, here are a few strategies that can lay the foundation for a thriving social media campaign.


Provide a Call to Action


To help you meet your sales goals, you have to give your followers incentive for visiting your page often. Calls to action can be simple, but they need to be attention-getting and effective. It’s one thing to tell potential customers that you have great deals, but it’s another to use your call to action to get customers to go to your website and make a purchase. For instance, tell customers that they only have a limited amount of time to take advantage of a deal, or encourage customers to comment on your social media account for discount or free promo gifts.


Choose a Platform


There are lots of social media platforms for you to choose from. It may seem like a good idea to use as many platforms as possible to reach lots of customers. However, you should choose the social media outlet that is best for your business. For instance, if you’re trying to reach young or middle-aged adults, Facebook may be best. If you have a B2B opportunity, LinkedIn is the ideal choice. If your main goal is to connect with your existing customers regularly, an active Twitter account is the perfect outlet.


Post Regularly


People who are on social media often are accustomed to seeing lots of content from lots of different companies and people. That’s why you should use social media to keep your company on the minds of your existing and potential clients. Update your status at least daily to make sure that you’re remaining relevant and don’t get lost in the sea of business-related social media posts.


These are just a few of the things you can do to make sure social media becomes an effective marketing tool for your business. Good luck!

Social Media Marketing Tips for Businesses

When it comes to social media marketing campaigns, it’s important to make sure you’re maximizing your potential to gain new clients. There are a few social media marketing tips to keep in mind that will increase your popularity and retain current clients while piquing the interest of followers.


First of all, it’s important to create a social media plan for all of your social media channels. Develop a plan for social media, and make sure you have separate strategies for all your channels (Twitter, Facebook, LinkedIn, etc.). Be clear on the tone audience and voice that you want to present to followers. You should also determine a posting schedule so you can market on a regular and consistent basis.


It’s also a good idea to have a social media management system for success analytics and scheduling. Whether you have several social media accounts, you have to keep up with which content is working and which isn’t, so you can eliminate things that aren’t increasing client interest.


Also, make sure you pay attention to the copy for your social media campaigns. pay attention to your images and make sure that all your links are working. Make sure that all the content you post gives customers a reason to click and is valuable.


Finally, be sure to use images on Twitter and not just Facebook. Remember, Twitter users are constantly competing for attention, so make sure there are always pictures with your tweets.


These tips can help you gain more followers who will hopefully turn into customers, which will keep your business thriving for years to come.

Facebook Testing Propaganda Detection in Germany

In the near future, Facebook’s userbase will be able to point out when certain news stories are false, propagandist literature. With enough such input from its users, Facebook would then declare such material to be of disputed validity through a fact-checking program it is trialing within the German market.


The program’s functionality is as follows: stories flagged as questionable by users would be sent over to Correctiv, a third-party fact checking operation. Should Correctiv’s analysis indicate the story to be shaky, it would lose priority within the algorithm that Facebook uses for posting stores into its news feed and thus reduce the number of users that ever even see the propaganda. A spokesperson for Facebook commented that while the current focus is on Germany, the company is already plotting similar measures in other countries.


Germany was chosen as an initial market after the country experienced its own issues with the proliferation of mendacious material, such as a viral story claiming that St. Reinold had been set on fire by Muslims; the story incorrectly commented that St. Reinold was the country’s oldest church and greatly exaggerated the scale and attendance of a minor fire within the institution. The German government has previously threatened companies like Facebook with libel and slander for failing to curb hate speech appearing on their platforms.


Germany’s issues with propaganda seem to echo the same worries and misinformation that grew rampant during the closing months of the American election of 2016; example false news stories included an endorsement of Donald Trump by the Pope prior to the election. Such stories grew and proliferated in far greater a number than the readership of any legitimate stories, much to the benefit of Trump’s campaign according to some analysts. Barack Obama commented that such stories amounted to nonsense and conspiracy.


Social Media Campaign in New Orleans Tackles Potholes

New York City may be notoriously legendary for its numerous potholes, but the birthplace of jazz seems to be catching up in this regard. In reality, Oklahoma City and New Orleans have more serious issues with potholes than New York City, which is why a resident of the Big Easy has taken to Facebook.


“Bicycle Andre” is a resident of New Orleans who took a nasty spill on a city street due to a pothole that he could not avoid. The bike rider told local CBS affiliate WWL TV that his accident caused by the pothole, which is the size of a Moon crater, left him weak and stunned. He was helped out of the roadway by passerby who were worried that a driver could have hit him.


After the accident, which required a hospital stay, Andre started a social media campaign to document the severity of pot holes in New Orleans.


Although it started as a one-man campaign, “Where’s The Hole” is quickly finding followers and gaining attention. Since late 2016, many potholes have been photographed and shared on the campaign’s Facebook Timeline, and at least one hole has been covered up by municipal work crews.


The potholes in New Orleans are even present in the French Quarter, and some of them are on the sidewalks that tourists visit year after year during Mardi Gras. Naturally, the potholes in the tourist districts get repaired rather quickly; sadly, this is not the case elsewhere in the city.


Although car drivers are more likely to complain about potholes, it is important to note that these are issues that are more dangerous to bike riders and pedestrians since they are less protected. Many of the holes in New Orleans are marked by residents instead of being blocked off by the municipality.


Facebook Wages War on the Spread of Fake News

To combat the spread of fake news, social media giants Facebook will be working with ABC News, Snopes, Politifact and the Associated Press, as well as other news organizations in a coalition to fact-check articles posted on the site. Facebook articles flagged as fake news will be denied access to Facebook ads, a popular viral spamming tactic purveyors use to attract traffic to third party websites and spread false news quickly.



Fake Third-Party Sites



Changes will only affect the spread of fake news. Sites that specialize in political satire, opinions, or anything else that cannot be easily classified will not be affected. Additionally, Facebook will be checking the authenticity of third party websites to see if they are masquerading as popular news sites. Sites full of adverts will also be ineligible to display Facebook ads on their home pages. Typically, fake news third party sites are full of cheap ads and fake news spreaders make more money when Facebook users click on the fake articles and are redirected to the websites.



Sharing of Facebook Posts



Articles that a lot of people read and do not share will be placed lower on the feeds. Usually, when people read good articles, they share. Facebook will use the read to sharing ratio of articles to flag poor quality or misleading articles. If users still insist on sharing the article, a reminder will pop up indicating that the credibility of that particular article is questionable.



The company is trying to work with many partners as it can to minimize the spread of fake news. Facebook is also a part of another coalition with major media and tech companies including CNN, New York Times, Google, and Twitter called the First Draft Coalition. The First Draft Coalition’s sole objective is to eliminate the spread of misleading news articles on the internet. Currently, Facebook has over 1.8 billion active users, with each of them spending about an hour daily on the site. The company will be looking to increase these numbers by fine-tuning the content so that people can easily find what they are looking for and visit regularly.

How Social Media Predicted America’s Next President

Media houses were so sure of Hillary’s win (they even vouched for her) until Trump hit the square in the face with a massive victory. Every news hub was shocked, so were the analysts they hired daily to bash each other in irate debates. But do you know who got it right all along?—Social media.


After Trump’s win, it was evident that news rooms were looking in the wrong places. Expert social media analysts only had to gauge the temperature on social websites to predict the outcome from a mile away. Trump new this secret all too well, and he maximized it to his advantage.


While the Hillary camp spent millions printing banners, erecting offices and burning gas money on the road to win more states, Trump only focused on social media. He infiltrated sites like Facebook and Twitter with his campaigns. And guess what he used to grow his social media followership? Yes, the very leaked video of his supposed ‘locker room talk’.


More people subscribed to Trump’s social media accounts to follow his responses to the alleged leaked tape. Just like that, he grew his followership which boosted his social campaign further. Then Donald Trump dealt his last card, delivering a very sobering response on the last debate which saw people warm up to him after all. Likes and shares translated into votes and Hillary Clinton had to make that last phone call to him eventually.


Interesting though is that a lot of the so called analytic experts still don’t believe in the power of social media. But if the US election is anything to go by, social media campaigns do garner popularity—and votes.

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    GiottoPress by Enrique Chavez