Category: Social Media

Facebook Has Launched Workplace, a Private Social Network for Enterprises

Facebook has recently launched Workplace, a private social network for businesses. Contrary to the conventional reasons for using Facebook at work (distractions), Workplace is different—it aims to provide employees with a platform to professionally chat with their colleagues in a bid to get work done.

Unlike the normal version of Facebook, the platform isn’t connected to users’ existing accounts and is ads-free. Instead, organizations sign up and pay a monthly fee, which is based on the number of its users. It is free for educational institutions and non-profit organizations.

New Corporate Features

Besides the normal features found in the regular version of Facebook such as groups chats, video calls, news feeds, and live video among others, Workplace has a few new corporate extras such as single sign-on, dashboard analytics, better IT integration, and separate Work Chat app for Android and iOS to enable employees keep in touch when they are out of office.

New Offers

Workplace is entering a market where a number of players—Yammer, Slack, Chatter, Jive and Hipchat among others—have picked up remarkable tractions. Nonetheless, the platform is hoping to woo people with a plethora of new twists.

To begin with, Facebook has thrown most of the pricing models used by its competitors out of the window and plans to follow its own book of metrics. For 1-1,000 active users, the platform will charge $3 per user monthly; for 1,001-10,000, the cost declines to $2 per user; and even less for more than 10,000 monthly active users. Additionally, Facebook will be more accountable for its service. It will only charge for active users and how engaging it manages to make the service.

For now Facebook has managed to send a clear message to the market: It is still the leading platform for billions of users to connect to one another in the digital sphere, and is now aggressively entering the corporate world.

 

 

Twitter To Release Earnings Report at Unfamiliar Time

The earnings release for giant social media platform, Twitter Inc. will be on Thursday, this week. To be precise, the time for the release of the report will be 4.00 a.m. PST. According to the company, the timing for the report has largely been influenced by analysts who said that other tech companies have slated their releases on the same day. They include Google, Amazon and Atlassian.

 

Break From Tradition

 

According to techcrunch.com, the early morning time has, however, not gone down well with some analysts who accuse the company of breaking from tradition. This is because most tech companies are used to reporting an hour or so after mid-day at the end of day trading. Analysts have been accustomed to that time and Twitter’s time is a little uncomfortable for some of them.

 

Job Cuts Announcement

 

There is high anticipation of the company’s earnings reports for several reasons. However, the main one is driven by speculation that the company may announce around 300 job cuts. According to unnamed insiders, the job cut announcement may come even before the release of the earnings report.

 

Last year, Twitter cut the same number of jobs it’s expected to cut this week. If it happens, the move will be widely considered as an attempt to relieve some of the financial pressures from the company’s recent losses and the fall of its share price for the last one year. There were expectations of the company’s acquisition but the companies that were expected to bid abandoned the process.

 

The Newest Trend in Social Media Business

If you own a business or organization and you’re looking to improve revenues and increase your customer and client base, social media is where this is going to happen without a doubt.

 

Tapping into the genius that is good social media marketing can make your revenues skyrocket. But knowing just how to achieve good social media marketing can and will be more of a challenge. If you don’t have thousands of dollars to shell out to a professional ad staff, don’t worry. You can do all of this yourself by staying on top of the newest trends in social media marketing.

 

First, start by looking at influencer marketing. Almost all people have been recommended a product or service by a family member, coworker or friend. When a person who is close to you recommends a service or product, you usually listen. It’s easy to hear someone you don’t know say something is good, but if it’s someone who you trust, you’re more likely to go out and buy that service or product.

 

In this sense, if you would like to get more customers and clients to your business, tell your followers on social media that referrals will get them something. Just having a greta product or service in the first place will hopefully help you to get more clients and customers because more people will be wanting whatever it is that you’re selling. But telling your current customers and clients that they can get bonus cash, discounts or free gifts for referrals to their friends and family will help them to actually take that extra step and recommend you. Try it out for yourself, but just make sure that the incentive to refer is good!

 

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    GiottoPress by Enrique Chavez