Category: Social Media

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B

During this past week, LinkedIn provided a new feature to enable them to attract more people into their circle. For this reason, the company has engaged in the issuance of services involved in social media advancements in a manner that is not depicted in the industry. Needles and pins have seen more traction in the advancements of social media platforms. For those who need specific entities in this capability, they must seek animated strategies to have their business strengthened by this individual straight story. The companies are emulating the needles used by Twitters and Facebook and enjoy an increased capability to have their businesses angered by this information stronghold.

 

Facebook and Twitter have enjoyed an increased capability to have most people covered in a manner that is not depicted in the industry. Since 2013, the company has seen many specify their business capabilities. Since 2015, the companies have seen an influx of people seeking better business skills to have their engagements accredited to entertain more carriers. The Adwords used in Twitter and Facebook have generated more profit for the company and their users. For this reason, they are increasingly accounted for better business entities.

 

LinkedIn advertisers, since April, have seen an increased capability to advertise their services and products to a wide array of social media users. They also have exclusive access to the most sophisticated audience in the entire activation since 2013. You can also get a wide access to their inexpensive entities issued in a manner that is not depicted in the industry.

Did Social Media Ruin Election 2016?

It has come to the notice of the public of how social media has affected the way we think and talked about politics. In the eve of elections, social media has a lot of bad and good influence. While the United States is one of the most sophisticated countries in the internet and social media connection, it is prone to affect the way people think and perceive political views. For this reason, most people have sought to social media to advocate for what they believe based on their preference. Social media, during the past presidential election, was affected by social media. It was all-over social media that Hillary Clinton was dealing with corruption during her term as the Secretary of State. During this time, she was engaged in working for different political views.

 

For all that we see in social media, kit emanates from some few individuals seeking to divert the way people think. These elections were changed through social media. Facebook is the worst election platform. For those who think they are not acting in a manner that is not working for business deals, they are engaged in electrifying those in the presidential elections. For those who do not like the way people treat them in Facebook, they unfriend them to remain with the loyal.

 

During this past elections, Trump supporters rendered havoc on social medial platforms. Every time you log in to your Twitter or Facebook account, you were bombarded with adverts about preventing Hillary Clinton from winning the presidency. Facebook is the main culprit.

 

 

Profitable or Popular? Make Hashtags Work for You

Most businesses in social media platform focus on popularity or profitability. For those who focus on profitability, they ensure their brand comes out at the top of every advert. On the other hand, those focusing on popularity engage in working for better business capabilities in a manner that is not depicted in the industry. They will also concentrate on developing a new trend to have this business known by all people through the launched adverts. Businesses always work for the benefit of those seeking to achieve better business through the animation of strategic entities.

 

Most of those businesses engaged in popularity will gather tons of followers by their side to share their influence to untapped resources in networks. For those that are geared towards profitability will engage in seeking the company of those who they consider their client-base. This is the reason why they will always strive to achieve profitability as the main source in business. The businesses that have gained market advantage need not get themselves advertised. However, they will seek popularity among the people. Those that have not achieved market power will use social media to create a platform that seeks to educate them on how to achieve the market advantage.

 

At one point in time, each business was using social media as the best way to achieve business. For this reason, profit was the main thing concerning the people. Once they achieve profitability, they will seek to achieve better business through the development of functionalities in a manner that is not paralleled in the industry.

 

 

Why Businesses Are Using Social Media to Create More Accurate Customer Profiles

Developing a more complete and accurate picture of their clientele is a concern that no business can afford to overlook. Recent trends, like the numerous high-profile businesses and industry leaders who are turning to social media platforms in order to develop a deeper understanding of their customer or client base highlights the value of social media platforms. Tools and resources that may aid in the process of developing or fine-tuning a customer profile can help to improve relationships, lead to increased opportunity for repeat business or assist organizations who wish to create or maintain a more positive image or brand.

 

Identifying Shared Habits and Interests

 

Possessing a more accurate understanding of a customer’s needs may ensure that retailers and service providers will be better equipped to assist their clientele. Customer profiles often play a key role in ensuring that sales and other interactions are able to provide the higher levels of customer satisfaction that may be essential to the long-term success of a business. Plenty of useful insight can be found on social media platforms and businesses that have the means to sift through the data and information that is available are far more likely to uncover underlying patterns or identify emerging consumer trends. Relying solely on customer account information or transaction history during the development of a profile often produces results that may be much less effective.

 

Understanding the Value of Public Interactions

 

Creating and maintaining better relationships with customers and clients can be a far more difficult undertaking for businesses that lack the right tools or who may take the wrong approach with their efforts. Interacting with customers through social media sites may allow organizations to take a more active hand in their efforts to craft the right image. Satisfaction surveys, short questionnaires and other opportunities to learn more about their customer base can also be found online. Failing to maintain a social-media presence or overlooking the opportunity to interact with their customers directly could end up costing businesses far more than they might realize.

 

Using Social Media as a Tool for Boosting Sales

It was recently reported that 78 percent of businesses in America had a dedicated team to market the business on social media. Compared to one year ago, this was an increase from 67 percent. This is an indication that organizations are aware of the role that a social media campaign plays when it comes to engaging and attracting customers. It was also reported by the Webbiquity that 83 percent of customers disliked most of the social media campaigns. For a business to effectively use social media campaign, they should know how to set goals and at the same time know how to achieve these goals. Some of the successful social media campaigns that have been conducted in the recent past include.

TVibes

 

Tvibes is a company that specializes in offering television services and recently implemented a successful social media campaign on Facebook. The company is well known for its humble beginning as it was established in the year 2014. TVibes gives its users the power to decide which audiences watch their programs. The main goal of their social media campaign was to create a base of loyal and active users. They had the objective of encouraging their users to use their app to store videos. The founders of the startup decided to use Facebook to accumulate as many users as possible. With a sign-up, it was possible to log in and have a look into their channels. They used a strategy called lookalike audiences where they targeted people depending on the videos they watched. After this campaign, the company realized more than 50 percent sign-ups that were driven by Facebook, a 20 percent increase in engagement rates and an increase in the number of loyal customers by 10 percent.

 

Glue

Glue is another company that recently used social media campaigns to improve its business. To increase the number of apps being installed, the company recently embarked on an Instagram campaign. At the end of the campaign, the company reported 800,000 impressions as well as a 39 percent increase in the number of installations. Other businesses that have recently used social media campaign to boost their business include Dacia, Redbull and Girl Scouts.

 

 

 

A Social Media Campaign About Feminism

Sometimes what seems like the smallest of moments springs up into a big social media campaign and social media moment. These moments can cause greater social movements in the society as a whole and really turn into something that dramatically impacts the history of the world.

 

One social media movement detailed by the BBC talks about how one woman started a chain reaction of social media posts about feminism and how women are so frequently lectured by men. The message was spread out with the hashtag “Dear Sister”.

 

This message was perhaps also more quickly spread as a result of the fact that it got started by a woman of Muslim faith. It was a nice moment to see someone in her position speak out about what she sees as an injustice. In her first tweet that got the ball rolling she talked about how men often think that they can have as many sexual partners as they wish only to eventually insist upon a virgin to settle down with. The double standard is something that made her angry.

 

It was not long before other women started to post to the “Dear Sister” hashtag talking about the experiences that they had as well. They noted other times in which men have spoken to women from a position of authority and be very demeaning about it. Those men may not even realize that they are being the way that they are being, but it happens every day.

 

That one tweet on Sunday has now cascaded into 18,000 tweets and stories from other women who have shared their frustrations with the way that some men view women and how they speak to them. Among some of these other frustrations are comments about the makeup the wear, what their purpose in life is, and what their aspirations should be.

 

The campaign in particular wanted to highlight some issues found with beliefs by some Muslim men. However, these ways of thinking are not exclusive to Muslim men. Rather, many religious groups and even some secular people have this brand of thinking imprinted in their minds as well. At least this Twitter campaign is putting a spotlight on it and perhaps helping to do something to make a change.

 

Suggestions for Launching a Successful Holiday Social Media Campaign

During the holiday season, corporations and brands try to grab the attention of customers more than other times of the year. That’s why getting the right message across to the right consumers is so important.

 

Here are a few tips for making sure that your holiday social media campaign is successful.

 

Showcase Your Best Sellers

 

List articles and curated content are quite popular these days. People tend to flock to articles that give a “top 10” type of format. Write social media posts and blogs that showcase popular items in your inventory. Consumers generally trust what the masses like, since this is like proof that your company has quality products. You can also use certain platforms like Pinterest to show buyers who are trying to purchase items quickly which products are best for holiday shopping.

 

Have a Giveaway or Contest

 

The holidays are a great time to give back, especially since people are consumed with buying more and more gifts and items. Consumers usually love getting something for free, especially if they can use it as a holiday gift.

 

Give out gift cards to loyal customers or have a contest on your social media page so that consumers can win a significant prize that will keep your company at the forefront of their minds. Items that are “limited edition” are also great for giveaways, and give customers the impression that they have to act fast to get their prize.

 

Schedule Blog Posts Ahead of Time

 

Your blog is one of the best places to post content about your business. Write a blog post about the top gift ideas for the season weeks ahead of time, so you can boost traffic to your website and possibly increase sales. Even though there’s no guarantee that your posts will be at the top of the search engines, holiday-themed content that is properly optimized with keywords can help you to get more website visitors.

 

For more great holiday marketing tips, check out the Huffington Post website.

 

Companies Take To Social Media To Pull Some April Fool’s Day Pranks

April Fools Day is a fun tradition in which we all try to pull one over on our friends or family on a particular day. It is always best to try to be as convincing as possible and see if you can get someone to believe something truly ridiculous. However, it is not just for individuals to do with their family and friends. Now, companies are getting involved with it on their social media platforms as well. If they are successful with their joke it can quickly turn into a viral success for their brand.

 

This year was no letdown when it came to the jokes. Companies like Papa Johns Pizza and McDonald’s made jokes about some of their products that looked like actual commercials. In the case of Papa Johns it was an Internet spot that talked about how the company would begin to sell its famous garlic sauce in gallon containers. People love that garlic sauce so why not buy more?!

 

While things like this are really funny to share with people on social media, this is not the first year that this has gone on. In fact, many companies have done this type of thing for quite a while. For example, Google has been at it for quite a while, fooling people for years.

 

In 2007 the company made a joke about introducing a new product known as G-mail paper. They said that it was a product which would automatically print out your e-mails for you, stack them all up in boxes, and deliver them to your door. The Huffington Post even stated that Google went so far as to create a very convincing website about the product as well. They really took it pretty far to try to convince people of this little joke.

 

The best part for companies about April Fool’s Day is that most people do not mind being taken for a ride on this day. They enjoy the fact that they got had and they can laugh about it. Considering this, many companies are now embracing the so called holiday and using it for their viral marketing purposes, often to great effect.

 

Amazon Is Getting In On The Influencer Game

There was not a lot of fanfare, but Amazon has stepped into the influencer game. Influencers are people with popular social media accounts on websites such as YouTube or Instagram. They are followed by large numbers of the public and therefore have an influence on those members. They put out content regularly that is highly viewed and commented on.

 

For quite some time YouTube has had a program that gives payments to those who are considered to be influencers on their site. They keep the program pretty secret and influencers are not even supposed to talk about how much they earn from the program. That being said, it is well known that some of the top channels on YouTube have influencers who are making a full-time living on the site. Some of those people have even made their career on YouTube.

 

There are several corporate partners for those top influencers. They may be asked to promote a certain product to their fans. It is pretty obvious shilling for one product or another, but viewers are happy to view it because they just love the content that their favorite influencers put out.

 

With all of this known, TechCrunch.com reports that Amazon has released their own influencer affiliate program. The program remains in Beta at the moment and has not generated a lot of press.

 

The program is not currently open to the public, but there are some who are getting to try it out. It is a program which could benefit those influencers to make more money and help Amazon as well to gain revenue from corporate partnerships and referrals to their own site to sell more products.

 

Amazon is currently only interested in those with large followings who meet several other metrics that they know about internally as well but are not releasing to the public.

 

Anyone can use the Amazon affiliate program for their websites on the Internet, but only a select number of people can use this new influencer program. It is basically a more exclusive form of the affiliate program. Perhaps some day this will change, but for now that is how it stands.

 

Parents Are Using Social Media To Fight Against The High Price Of EpiPens

Never question what a parent will do for the health of their child. In fact, parents will do just about anything to help their children in any way they possibly can at all. Given this, those who are selling EpiPens at outrageous prices are on notice. At least that is how you will see it when you hear about the social media campaign waged by parents against the high prices of EpiPens.

 

The New York Times stated that it all began with one mom chatting with friends on Facebook about the high price of EpiPens. She just had to vent about the fact that she was facing a $600 bill for the EpiPens. The cost of this product has gone up 500 percent recently and many feel that this is just the company trying to take advantage of people who rely on EpiPens for themselves or their loved ones.

 

A petition was started and quickly signed online by over 800,000 people who were all frustrated with the fact that these EpiPens were so out of control. This did not go without notice. In fact, the issue was picked up by the Presidential campaigns of both Hillary Clinton and Bernie Sanders. Both railed against the company that makes EpiPens and insisted that they do something to control the costs.

 

The company has been increasing the price of the EpiPens over time, but it would appear to the layperson to be something that happened overnight. Regardless, the price has gone up much faster than the wages that people are earning in general. Given this reality, it is hardly surprising that people are upset about it. When you need something for your loved ones you need to be able to afford it now. This episode shows the power of people on social media.

 

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