Customer engagement leads to conversions. Getting a customer to engage requires a well designed call to action. Pretty much every social media campaign relies on calls to action to sell products, increase visibility or gain leads. Well crafted calls to action suit each of these purposes. In order to reap the benefits of customer engagement there are a few tips to know.
Effective Calls to action are simple. The call should start with a verb, this is called the trigger. Verbs signal action. For instance, the phrase “please subscribe” is far less engaging than the phrase “subscribe now.” To really increase the odds of engagement, employ the use of “click triggers.” A click trigger is an added incentive. “Subscribe now for free shipping,” is a better call to action than “please subscribe.”
Another way to keep a call to action simple is to use the first person. This might go against everything you know about writing copy, but in an A/B test conducted by Unbounce, researchers found that the use of “my” in calls to action yielded higher conversion rates than “your.” In other words, phrasing a call to action as “download my free song” will result in more downloads than “download your free song” or “download a free song.”
One last tip, create urgency. Consumers want a deal and they want exclusive deals. Think about Ebay’s countdown feature. Your call to action should reflect urgency. To keep it simple, try a phrase like “Download my free song now.”