Political Campaigns Have Abandoned Newspapers for Social Media

Algorithms and strategically positioned content on social networks are far more effective than journalistic reports and newspaper endorsements for political campaign purposes.

 

The social media campaigns of the Trump election in the United States and the Brexit referendum in the United Kingdom are the two best examples of how politics have come to ignore traditional media in favor of engaging audiences online.

 

According to a recent analysis by Damian Tambini of British newspaper The Guardian, the Brexit referendum was boosted by the decision of the campaign directors to not spend millions of pounds in traditional advertising outlets such as newspapers, radio and television. The marketing agencies behind the campaign to leave the European Union determined that social media was not only a cheaper but also more efficient option than traditional option. Besides, British radio and television outlets tend to follow the views of the staid BBC, which is pretty much a pro-EU media outlet.

 

With regard to the Trump campaign, the stakes were higher and riskier because of the powerful, established opponent Hillary Clinton, who was the overwhelming favorite of the traditional media establishment. With nearly zero newspapers giving endorsements to Trump, the social media counteraction was swift and extremely effective.

 

The advantage of political campaigns conducted in social media is that they do not require the ability to spin issues, something that Trump is not very good at because he comes across as a snake oil salesman. Social media campaigns are about concrete goals such as getting more votes by any means necessary.

 

“Robopolitics” Campaigns Rise On Social Media

After the vote to leave the EU in the UK and the stunning election of Donald Trump in the USA, media analysts are taking a serious look at the rise in social media campaigns. To explain this new emphasis on targeting social media users in politics, analysts have invented the term “robopolitics.”

 

Robopolitics refers to the process of sending out campaign messages on social media sites that are not influenced by journalistic critiques. Many people working in traditional journalism fear that the rise of robopolitics might totally destroy the fact-checking function of the mainstream media.

 

Social media campaigns are undoubtedly the way of the future. A new statistic shows that most UK ad revenue is now made via Google and Facebook. Indeed, more ad revenue was made through these two platforms last year than through all the UK newspapers combined.

 

Both the Trump campaign and the pro-Brexit campaigners were active in their adoption of robopolitics. The strategy media analysts find with all of these robopolitic adverts is that they begin with their intended outcome and work backwards from there. These ads are not concerned at all with persuading the mainstream, instead they are tailored to increase enthusiasm with those already committed to the cause.

 

Analysts are also finding that political campaigns no longer need to worry about media spin nowadays, mainly because very few people have faith in the media as a fact-checker. Since political parties no longer need to worry about viewers taking media critiques seriously, campaigns can directly tailor their messages to their constituency.

 

Analysts believe that robopolitics on social media will only increase in the coming years. The use of databases and sophisticated targeting software to send the right messages to the right people will become even more crucial for political campaigns of the future.

 

 

Social Media Campaigns Like Great Doing Good Can Inspire Social Action

Last fall, the Social Innovation and Global Ethics Forum of SIGEF brought together nonprofit organizations, social entrepreneurs, skilled speakers and those interested in social change met for three days to talk about pertinent issues affecting the global community.

 

Horyou.com, the social network that focuses on social good, made the SIGEF event even more exciting by launching the hashtag #GreatDoingGood, which is both a social media campaign and website that supports local acts of social justice and humanity. The campaign has collection several testimonials from individuals in various parts of the world about why doing good is great. This initiative is an attempt to inspire others to engage in positive activities that will better their communities.

 

#GreatDoingGood also offers more incentive by making social action into a fun game. Those who are interested can submit videos of their community service and methods for social change, and the winner will receive a cash prize of $1500. An additional $1500 will go toward the winner’s charity of community organization of choice. These types of contests encourage people to be more engaged in their communities, and prompts individuals to come up with viable solutions for community issues.

 

Individuals are not the only beneficiaries of #GreatDoingGood. Companies can also participate. When companies participate in these types of programs, they encourage employees to volunteer and donate to local charities. It’s clear to see that #GreatDoingGood is one of the most effective ways that social media is spreading the word about doing good in society.

 

 

Kendall Jenner Makes Her Instagram Account Disappear Instantly

Some might agree that model Kendall Jenner is doing the right thing in wake of her alleged stalker being released from jail. The girl with the huge following suddenly obliterated her Instagram account, and one of her photos there had picked up the most views in all of 2015. The infamous photo shows the dark-maned reality TV star with her hair fanned out in heart shapes. That image received a photo “like” count of 3.2 million.

 

However, Kendall Jenner is on edge these days, because her alleged male stalker has not spent much time behind bars. According to MetroUS.com, the model removed her Instagram account without any warning just days after her alleged stalker followed her into the driveway in August. The alleged perpetrator was only convicted of trespassing for showing up at Kendall’s home and was released from jail. People suspect she deleted her account to feel safer and protect herself from unwanted attention.

 

Maybe it’s merely a social media break, and sometimes famous people like Kendall Jenner need to get away from the fame, recognition and too many prying eyes. So, celebrities walk away from social media sites like Facebook, Twitter and others that have made them super famous globally.

 

Kendall has told big sisters Khloe and Kim, that she wants to use her celebrity status for the good of humanity. She feels strongly about curbing gun violence but also admits her star power might “do more harm than good” by taking away from the real message.

 

 

Why Do We We Rely On Facebook For Accurate News?

Critics are claiming that fake Facebook news stories influenced the presidential election, however, the claim is impossible to substantiate. While the social media platform is not a news outlet, the default setting for users is the “news feed,” which 44 percent of U.S. adults use to read the latest news.

 

Facebook users see stories based on previous interactions and algorithms that include profile information, which relies on individuals to decide which news stories were accurate. Facebook CEO Mark Zuckerberg recently posted about several changes that the social media platform will initiate to crack down on inaccurate information, including making it easier for users to report false news and cracking down on ads that are purposefully misleading. They will also work with fact-checking organizations and begin testing labels for misleading stories, however, Zuckerberg stressed that Facebook will err on the side of free speech.

 

Even President Obama weighed in on the issue; he was quoted as saying “If we are not serious about facts and what’s true and what’s not, if we can’t discriminate between serious arguments and propaganda, then we have problems.” Despite announcing changes to reduce the amount of fake news on Facebook, Zuckerberg insists that fake news would not influence voters.

 

The problem is that people share fake news and Facebook relies on giving users what they want, since they are an ad-driven company. It is really up to individuals to question news stories from unreliable sources on any social media platform.

Twitter- Still Going Strong despite Recent Business Hitches

Twitter- Still Going Strong despite Recent Business Hitches

The business troubles being witnessed at Twitter are ushering in another round of questions. However, viewed from the larger picture, these don’t seem to be in any way affecting the central role being played by this global Company on the world stage. From a business perspective, Twitter is doing badly following its botched sale.

 

But on the social media platform, it continues to be at the center of key global events currently taking place, shaping them more than ever before.

 

Center Stage in US Election Campaign

 

Twitter emerged as one of the most important social media platforms during the recently completed presidential election in the US. During the three presidential debates, it played an important role. It literally turned into the conversation hub with tweets going viral and the whole world was following.

 

The Brexit Fall-Out and Others

 

The Twitter platform has become an important updates source regarding the ongoing Mosul liberation, the war in Aleppo and more significantly the Brexit Fallout. Not be left out is the regular sports commentary and celebrity spats.

 

Twitter continues to provide unrivalled real-time glimpse into what is happening around the globe in a way that no other platform can.

 

Bottom Line

 

Michael Jackson’s death more than seven years ago was first reported on Twitter, and social media can arguably be said to have propelled Obama to the top US political office. Twitter is not just powerful and relevant but it is your immediate news source.

 

Over the last 3 years, Twitter has been going through different stages of business grief and all of it under the public glare. What is emerging clearly is that no matter the kind of business turbulence, nothing seems to shake what Twitter began a decade ago. This is something that no social media appears to successfully duplicate. Twitter remains relevant as ever.

 

Twitter Takes on the Trolls

On Tuesday, Twitter announced a new feature designed to “Make Twitter Great Again.” Yes, that’s a stretch. However, in an ongoing fight against online harassment, hate speech and trolling, behavior that reached a saturation point during the 2016 election, Twitter is taking a stand. The company’s new anti-harassment tools expand a user’s ability to mute keywords, phrases and conversations. The keyword here is “mute,” not “block,” which means the tool doesn’t infringe on a user’s freedom of speech.

 

Still, expect to see an increase in online chatter about Twitter’s conversion to the dark side. Words like “Big Brother” and “thought police” are sure to be bandied about, and someone will no doubt decry Twitter’s anti-harassment tool as another example of the Left’s assault on free speech. When it comes to freedom of speech, there’s a prevailing logic that anything is acceptable, in any venue or platform, short of yelling fire in a crowded theater.

 

According to Wired, Twitter CEO Dick Costolo doesn’t want trolls on the platform, and he’s making it his top priority to accomplish that goal. Is the anti-harassment tool too easy for tech-savvy trolls and online reactionaries to circumvent? Some critics think so. Still, it’s a step in the right direction. Twitter’s rapid fire, real time commentary threads make it prone to abuse and hate speech. While some believe that no speech act is beyond the pale, hate and harassment have no place on social media.

 

 

How to Use Sponsored Content on Social Media to Promote Your Business

What is sponsored content? If you’ve ever read an article, watching a short film or laughed at a joke that had an ad attached to it, you’ve been exposed to sponsored content. And it’s not a bad thing. It’s especially not a bad thing if you are the sponsor.

 

Sponsored content has had an odd relationship with consumers over the last few decades. Most people used to associate it with content that wasn’t telling the truth. They didn’t like the idea of having to read, watch or listen to something that was coming from a marketer.

 

But over the years, people got to be less annoyed with the association between sponsored content and ads. If you do it right, your business or organization can use sponsored content to your advantage.

 

Doing Sponsored Content the Right Way

 

  1. Make it natural.

 

First, a blatant ad is easy to find, but a subtle ad amidst quality information or some great, interesting content is less abrasive. Make all of your ad spots natural within your sponsored content.

 

  1. Engage consumers.

 

Second, you want to engage consumers by giving them something that they’ll actually be interested in. Provide them with a funny video or a beautiful photo for starters.

 

  1. Offer your actual knowledge.

 

Lastly, give them something for free, and here, we’re talking about your knowledge. Don’t give them products or actual services. Instead, you’ll want to give them gardening tips if you have a company that makes gardening supplies. If you sell makeup or art a makeup artist, offer up your best tips and tricks for a flawless face. This makes the customer happy, and that’s always a good thing.

 

How to Advertised on Social Media

Marketing and advertising used to be something you did at the supermarket, on billboards and through fliers or the newspaper. Magazines soon caught on, and after that, the advent of radio meant that ads could be broadcast into your homes whether you liked it or not. Do you want to listen to that favorite radio program? Well, you have to listen to this ad as well. Naturally, television made this even better and easier, and the Internet just made things out of control.

 

In that short history of advertising, you can easily see that advertising agencies and marketers will find a way to market and sell their services and products no matter what the medium is. And if the medium of the day in this day and age is social media, that’s where the money is.

 

If you have a company or business that is looking to sell something online, you’ll want to take as much advantage of social media business and advertising tactics as you can, and fortunately, it’s easier than you think.

 

The first thing that you need to do is to remember that branding is your friend. Everything that you put out there needs to go back to your brand. Put your logo, mascot or emblem on all products. Make t-shirts and wear them in photos. Have a go-to hashtag to use for any type of Tweets or pictures you post.

 

Lastly, be present on social media everyday. You need to be committed to posting pictures, messages, Tweets, hashtags and videos so that people see you around and associate your name with good vibes. Doing all of this will set you on the path for social media business success.

 

Snapchat Wants $4 Billion In a 2017 IPO

The popular social media site Snapchat is reportedly getting ready to go on the public market. Leaked information on the company said Snapchat wants to raise $4 billion in their first year on the stock market. If everything runs smoothly, Snapchat will be released as an IPO in 2017.

 

Valuations for Snapchat vary widely, but all investors expect this stock will be one of the most high profile IPOs to enter the market in a long time. Estimates for Snapchat’s value range from $25 billion to $40 billion. Interestingly, this company couldn’t get a valuation above $20 billion when it raised funds to be an IPO last year.

 

Snapchat’s sales figures are expected to be between $250-$350 million this year. Next year, Snapchat is planning to reach the astonishing $1 billion mark in revenue.

 

Although people know this company by the name “Snapchat” today, the company did officially change its name to “Snap, Inc.” in September of this year. It was then that executives from Snapchat told reporters about special sunglasses they were working on that will be able to record video. These videos can then be instantly posted onto Snapchat’s platform.

 

Snapchat has not announced just yet when they are planning on entering the IPO market. Some investors say Snapchat could be on the stock market as soon as March of 2017.

 

For those who don’t know, Snapchat was founded in 2011 by students at Stanford University. Users of Snapchat send pictures across the social media platform that automatically self-delete within a short moment. The developers of Snapchat hoped that this self-deleting feature would encourage more honest and quirky conversations.

 

Some new features to the Snapchat app include a media area where people can read articles by outlets like Vice and ESPN. Snapchat currently has about 150 million users around the world.