How to Advertised on Social Media

Marketing and advertising used to be something you did at the supermarket, on billboards and through fliers or the newspaper. Magazines soon caught on, and after that, the advent of radio meant that ads could be broadcast into your homes whether you liked it or not. Do you want to listen to that favorite radio program? Well, you have to listen to this ad as well. Naturally, television made this even better and easier, and the Internet just made things out of control.

 

In that short history of advertising, you can easily see that advertising agencies and marketers will find a way to market and sell their services and products no matter what the medium is. And if the medium of the day in this day and age is social media, that’s where the money is.

 

If you have a company or business that is looking to sell something online, you’ll want to take as much advantage of social media business and advertising tactics as you can, and fortunately, it’s easier than you think.

 

The first thing that you need to do is to remember that branding is your friend. Everything that you put out there needs to go back to your brand. Put your logo, mascot or emblem on all products. Make t-shirts and wear them in photos. Have a go-to hashtag to use for any type of Tweets or pictures you post.

 

Lastly, be present on social media everyday. You need to be committed to posting pictures, messages, Tweets, hashtags and videos so that people see you around and associate your name with good vibes. Doing all of this will set you on the path for social media business success.

 

Snapchat Wants $4 Billion In a 2017 IPO

The popular social media site Snapchat is reportedly getting ready to go on the public market. Leaked information on the company said Snapchat wants to raise $4 billion in their first year on the stock market. If everything runs smoothly, Snapchat will be released as an IPO in 2017.

 

Valuations for Snapchat vary widely, but all investors expect this stock will be one of the most high profile IPOs to enter the market in a long time. Estimates for Snapchat’s value range from $25 billion to $40 billion. Interestingly, this company couldn’t get a valuation above $20 billion when it raised funds to be an IPO last year.

 

Snapchat’s sales figures are expected to be between $250-$350 million this year. Next year, Snapchat is planning to reach the astonishing $1 billion mark in revenue.

 

Although people know this company by the name “Snapchat” today, the company did officially change its name to “Snap, Inc.” in September of this year. It was then that executives from Snapchat told reporters about special sunglasses they were working on that will be able to record video. These videos can then be instantly posted onto Snapchat’s platform.

 

Snapchat has not announced just yet when they are planning on entering the IPO market. Some investors say Snapchat could be on the stock market as soon as March of 2017.

 

For those who don’t know, Snapchat was founded in 2011 by students at Stanford University. Users of Snapchat send pictures across the social media platform that automatically self-delete within a short moment. The developers of Snapchat hoped that this self-deleting feature would encourage more honest and quirky conversations.

 

Some new features to the Snapchat app include a media area where people can read articles by outlets like Vice and ESPN. Snapchat currently has about 150 million users around the world.

 

 

Twitter Releases Better Than Expected Third Quarter Results

Social media company Twitter’s stock immediately rose 4 percent after releasing better than expected earnings for the third quarter. In addition to Twitter’s better than expected earnings, this company announced that it will layoff 9 percent of their total workforce.

 

Twitter earned $616 million in revenue in the third quarter. Analysts were expecting a revenue around $606 million. Also, this company adjusted 13 cents per share, which was four cents higher than analysts’ predictions.

 

This social media company has had trouble getting new monthly active users to join their site in recent years. This quarter the social media company added a decent 4 million monthly active users, which gives Twitter a total community of around 317 million active users. The company also said that their daily user growth was accelerating by 7 percent in the most recent quarter.

 

Earlier in the week, Twitter executives said they would laying off 8 percent of their workforce. Apparently that number rose by 1 percent since that date. This 9 percent layoff translates to 350 Twitter employees. Executives hope these layoffs will streamline certain areas of Twitter’s business so they can operate more efficiently in the future.

 

Twitter said that this layoff was a part of a larger restructuring project. The Twitter team wants to make more partnerships and reorganize their marketing and sales teams. They also hope this restructuring will help them reach GAAP profitability by next year.

 

Twitter CEO Jack Dorsey told reporters he believes this quarter’s great numbers are attributable to the company’s focus on enhancing Twitter’s new feed, improving the response to harassment issues, and offering more live and streaming videos via Periscope.

 

Twitter’s stock (ticker TWTR) is currently hovering around $17.50.

 

 

Social Media Recruiting: What Companies Are Doing To Avoid Legal Pitfalls

There is no doubt that social media is transforming the way people do business—and the trend extends beyond marketing. A number of companies are turning to social media to assist with their hiring processes. In fact, according to the Society for Human Resource Management’s survey, 84% of organizations are currently using social media to screen candidates.

 

However, there are legal risks involved in the process: for instance, a simple Facebook photo can reveal certain protected characteristics such as race, gender, disability, and age that employers are not allowed to consider when recruiting.

 

Even so, many recruiters have devised a lot of ways to avoid potential legal pitfalls when recruiting via social media, including:

 

Expanding their applicants pool

 

Over 80% of companies are using social media to recruit passive job candidates—who aren’t currently looking for jobs—and to screen candidates who are being interviewed for certain positions. They believe that social media provide a good platform to reach highly qualified candidates that can sometimes be daunting to find through conventional recruiting channels.

 

Treating social media like other recruitment tools

 

Many recruiters are not turning to social media as the only recruitment tool. They are also integrating traditional channels such as career fairs and job boards so as not to block candidates who don’t use social media or who lack strong social media presence.

 

On the whole, the message is delivered; while it isn’t fair to use social media to make employment decisions, employers continue to use it as an extension to candidates’ resume and a as conversation starter to give them a deeper understanding of the potential candidates.

This Young Woman’s Branded Stories and Colorful Artwork Are Making Her a Wealthy Individual

Whenever I come across an article about different aspects of the business side of social media, I usually try to read it. Earlier today, I read a fascinating current article that is all about a young woman who is earning large amounts of money by posting content on Snapchat.

The article tells how a young woman named Cyrene Quiamco from Little Rock, Arkansas started experimenting with the Snapchat app a few years ago. Seeing the app as a viable outlet for creating art, she began to take screenshots of memorable Snapchat posts from herself as well as from other users.

When Ms. Quiamco started assembling the posts on her personal blog, her following greatly increased, and she began to attract attention from high profile advertisers. Her content is bright and colorful, featuring lots of simple, fun artwork.

One of her early projects involved posting a “selfie” photo where she was accompanied by a drawing of pop star Kevin Jonas. Her work caught the attention of Mr. Jonas, and a major television network asked her if she could do more of these selfies, with various celebrities.

Ms. Quiamco understands that an important factor in drawing and keeping lots of users interested in the content you produce is realizing that many people today have short attention spans.

This young entrepreneur features three to four branded stories on her channel every month, and she amasses more than 70,000 views on Snapchat every day. Between the branded stories she writes, consulting work, and speaking engagements, Cyrene Quiamco claims to be earning approximately $500,000 per year. Nice work, if you can get it.

 

 

Facebook Has Launched Workplace, a Private Social Network for Enterprises

Facebook has recently launched Workplace, a private social network for businesses. Contrary to the conventional reasons for using Facebook at work (distractions), Workplace is different—it aims to provide employees with a platform to professionally chat with their colleagues in a bid to get work done.

Unlike the normal version of Facebook, the platform isn’t connected to users’ existing accounts and is ads-free. Instead, organizations sign up and pay a monthly fee, which is based on the number of its users. It is free for educational institutions and non-profit organizations.

New Corporate Features

Besides the normal features found in the regular version of Facebook such as groups chats, video calls, news feeds, and live video among others, Workplace has a few new corporate extras such as single sign-on, dashboard analytics, better IT integration, and separate Work Chat app for Android and iOS to enable employees keep in touch when they are out of office.

New Offers

Workplace is entering a market where a number of players—Yammer, Slack, Chatter, Jive and Hipchat among others—have picked up remarkable tractions. Nonetheless, the platform is hoping to woo people with a plethora of new twists.

To begin with, Facebook has thrown most of the pricing models used by its competitors out of the window and plans to follow its own book of metrics. For 1-1,000 active users, the platform will charge $3 per user monthly; for 1,001-10,000, the cost declines to $2 per user; and even less for more than 10,000 monthly active users. Additionally, Facebook will be more accountable for its service. It will only charge for active users and how engaging it manages to make the service.

For now Facebook has managed to send a clear message to the market: It is still the leading platform for billions of users to connect to one another in the digital sphere, and is now aggressively entering the corporate world.

 

 

Twitter To Release Earnings Report at Unfamiliar Time

The earnings release for giant social media platform, Twitter Inc. will be on Thursday, this week. To be precise, the time for the release of the report will be 4.00 a.m. PST. According to the company, the timing for the report has largely been influenced by analysts who said that other tech companies have slated their releases on the same day. They include Google, Amazon and Atlassian.

 

Break From Tradition

 

According to techcrunch.com, the early morning time has, however, not gone down well with some analysts who accuse the company of breaking from tradition. This is because most tech companies are used to reporting an hour or so after mid-day at the end of day trading. Analysts have been accustomed to that time and Twitter’s time is a little uncomfortable for some of them.

 

Job Cuts Announcement

 

There is high anticipation of the company’s earnings reports for several reasons. However, the main one is driven by speculation that the company may announce around 300 job cuts. According to unnamed insiders, the job cut announcement may come even before the release of the earnings report.

 

Last year, Twitter cut the same number of jobs it’s expected to cut this week. If it happens, the move will be widely considered as an attempt to relieve some of the financial pressures from the company’s recent losses and the fall of its share price for the last one year. There were expectations of the company’s acquisition but the companies that were expected to bid abandoned the process.

 

The Newest Trend in Social Media Business

If you own a business or organization and you’re looking to improve revenues and increase your customer and client base, social media is where this is going to happen without a doubt.

 

Tapping into the genius that is good social media marketing can make your revenues skyrocket. But knowing just how to achieve good social media marketing can and will be more of a challenge. If you don’t have thousands of dollars to shell out to a professional ad staff, don’t worry. You can do all of this yourself by staying on top of the newest trends in social media marketing.

 

First, start by looking at influencer marketing. Almost all people have been recommended a product or service by a family member, coworker or friend. When a person who is close to you recommends a service or product, you usually listen. It’s easy to hear someone you don’t know say something is good, but if it’s someone who you trust, you’re more likely to go out and buy that service or product.

 

In this sense, if you would like to get more customers and clients to your business, tell your followers on social media that referrals will get them something. Just having a greta product or service in the first place will hopefully help you to get more clients and customers because more people will be wanting whatever it is that you’re selling. But telling your current customers and clients that they can get bonus cash, discounts or free gifts for referrals to their friends and family will help them to actually take that extra step and recommend you. Try it out for yourself, but just make sure that the incentive to refer is good!