Pinterest Generates $150 Million In New Round of Venture Funding

Pinterest, the online digital catalog of inspiration and ideas, announced it raised $150 million in venture capital to help pay for its visual search campaign. The company released a statement stating it raised the capital based on a $12.3 billion company valuation.

 

According to reports, the company raised the capital at the same share price as it did back in April of 2015 when the company’s valuation stood at $11 billion. The company reports the higher valuation was due to an increase in the number of shares currently outstanding. Pinterest also stated it started issuing stock to its employees as part of their compensation.

 

The Hartford Financial Services Group valued Pinterest’s stock price at $32.31 per share. Hartford is a mutual fund company with an investment in Pinterest. As of 2017, Pinterest has raised close to $1.5 billion from venture capitalists and investors, including capital from Bessemer Venture Partners, SV Angel and Rakuten, Andreessen and Horowitz.

 

According to Forbes, Pinterest has 175 million users who log into the platform monthly. People use the platform to find and save “pins” for such things as recipes, travel, furniture and do-it-yourself guides. The company uses “buyable pins,” which gives users the capability to find and purchase items. Pinterest also generates income from advertising revenues. Pinterest states it hopes to generate $500 million in income in 2017. The company earned $300 million in 2016 and $100 million in 2015.

 

Statistics show that people who use mobile devices to search for items on Pinterest increased by 40 percent compared to the same time last year. The company reports that revenues have doubled on individual search queries. The company plans to use the new round of funding to enhance its visual search tools.

 

 

Papa Johns Shows How To Repair A Social Media Disaster

From time to time companies run into a unique problem in the digital age. That is to say that they have the problem of having a social media disaster of some type or another. These disasters happen because they make some kind of misstep that causes them to have to go out and apologize to the public or their customers. Either that or they simply make an error that makes the brand look bad. In the world of instant reactions and the ability to share the mistake far and wide with just a few clicks, it can quickly spiral into a disaster.

 

Papa Johns Pizza company may have shown the world how to handle such an accident according to kcclaveria.com. What they did was see the mistake that had been made and took appropriate actions to try to mend the fences and make what could have been a disaster something much less vital.

 

What happened was a lady received a receipt from the company when she placed her pizza order. When she looked at the receipt under the section titled “name” the employee had typed in a racially offensive term. The customer was Asian and the employee had typed in an offensive slur against that racial group. The customer then tweeted out the receipt to the Papa Johns Twitter account.

 

The people at Papa Johns acted quickly and extended a big apology. They also said that the employee who had typed in this particular message was being terminated. They were smart to include this last part because most of the people upset by what had happened wanted to see some type of action as a result.

 

The company was also smart to keep in check with their social media profiles even on the weekends. They needed to keep an eye on things because you never know when something like this might happen. At first the Internet took it and ran with it and called out the company. However, before too long everything was settled down when Papa Johns did the right thing and made sure to put their customers first.

 

Selfie Social Media Campaign Backfires

There are plenty of social media campaigns that work out great. They are ones that capture the public’s imagination and work well for the companies that are behind those campaigns. This is great for marketing because it does not have to be that expensive but can at the same time generate a huge result for the company that pulls this off. That being said, there are some social media campaigns that just do not work out.

 

One campaign that did not turn out as planned was the Walkers potato chip company campaign according to CNN.com. The whole idea behind the campaign was that people were supposed to send in selfies in order to have a chance to win tickets to a football game. Some of those pictures were even blasted out on big screens on popular streets in the United Kingdom.

 

This might seem like a good idea that would generate interest as well as reward some lucky individual with the football tickets that they would like to have. However, the public quickly took this over and sent in pictures of well known killers and even child molesters. It doesn’t seem like those who were tasked with screening out some of these types of things understood what was happening perfectly. They allowed those pictures to go up along with the rest.

 

The pranksters had their fun with this one and were able to get the pictures of criminals up on the big screens. The Walkers company was not so pleased with what happened with this campaign, but it is hard to deny that it did get them some attention. Unfortunately for them, it is not the kind of attention that you want to have shown upon your company.

 

Considering this, it will probably be some time before another company takes the route of running a campaign whereby they show pictures up on the big screens of then streets of London and elsewhere for a very long time to come.

 

The Labour Party’s Use Of Social Media Helped Them Do Well At Election Time

The Labour Party in the United Kingdom is already a popular Party with younger voters. At least it is more popular than the alternatives. That is why it was so wise for the leaders in that Party to use social media to help energize those young people to come out to vote.

 

Bloomberg Politics News is very clear when it details exactly how the Labour Party reached out to younger people to try to turn them out for the election. The Party put out a lot of messages in their favor and then had people sharing them with their friends and family all over social media. Quickly this helped to spread the message of what the Labour Party wanted to have heard.

 

The best part of this whole saga for Labour is that they personally did not have to have their hands on the cookie jar so to speak. It did not have to be so in your face that the message was coming from them. Rather, they just had people sharing what they already put out there. It works out to be essentially a free endorsement from the people who share these posts. That endorsement is strong because it goes out to trusted friends and family who already like the person sharing it. That helps bolster the message.

 

Labour capitalized on social media while their main opponents the Conservative Party did not use social media nearly as effectively. This may be the reason why even though the Conservatives were leading in the polls quite heavily, they were the ones who actually lost seats in this election. They were expected to pick up even more seats, but that is not how things panned out. The younger voters showed up, and they showed up heavily in favor of Labour.

 

Given this outcome, perhaps the Conservatives will think twice about how they use social media to engage with their voters in the future. If this election showed anything it is that the power of social media is not to be ignored.

 

Did A Failure To Use Social Media Campaign Cost Conservatives The Election?

The Conservative Party of the United Kingdom has had a huge shaming after having a terrible result in an election that they called for. Although the Party won more seats than any other Party, they actually lost seats compared to where they were and they also lost their overall majority. Given this, they should now be looking back and reflecting at what went so wrong.

 

The Independent reports that one area that the Party might need to look at again is the fact that their social media efforts never once called on voters to get out and get registered to vote.

 

It is one thing to miss the mark on social media when it comes to an election, but it is something else entirely not to remind people to get registered to vote. It is important to remind your voters this as often as possible because you want them to get those papers turned in and then get out there and vote on Election Day.

 

The Conservative Party failing to even mention registering to vote even once on their social media pages just goes to show how much they believed they were going to sweep into power without any problems. That is often a fatal error to make when you are running a national campaign.

 

The Conservative Party is going to have to do a lot of soul searching to figure out what they can do to correct the problems that they suffered in this past election. They can correct this one pretty easily if they set their mind to doing so, but the fact that it was able to happen in the first place should be some kind of an embarrassment to the Party. Going forward they will surely need to do better to reach out to people on the Internet where so many things are decided these days. If they are unable to do so they may suffer worse losses going into future elections.

 

Taking Good Care Of What You Post in Social Media

Marketers have to take a lot of care with how they approach their social media activities. One thing to understand is that every tweet and post on any given platform matters. Therefore, it is important to think before posting. All it takes is one bad tweet and then one is going to be famous for that tweet. This can result in a lot of people refusing to associate with the person. As a result, this person also loses business. The process of improving the image and regaining all of the trust that was lost is a long process.

 

When it comes to social media campaigns, every interaction should be treated as part of the campaign. Every interaction and conversation should be treated as carefully as possible. This is a much bigger part of the social media campaign than advertising the business and the products. Also, many people do not like seeing ads when they are on social media. They’d rather have an ad free experience. Therefore, the best thing to do in order to bring traffic to a site is to interact and participate in the community. Also, when advertising, the best thing to do is to make it not look like an advertisement. People are more likely to respond to recommendations.

 

One of the best things about social media is that there are a wide variety of discussions that one can take part in. People can also connect with one another for many different reasons which include business related. However, reputation is important above all. Therefore, it is important to make sure that he has the best possible reputation so that he can have a really successful campaign.

 

Managing Social Media Image For Business Success

Image is one of the most important factors of social media. It is one of the aspects of the account that has influence over how many followers that one can get. It is very important for people to manage their social media image so that they can have the type of success they want in the community. Fortunately, there are a couple of main influence over the image of the account.

 

One main factor in the image is the types of posts that one makes on social media. For instance, if one is going around making profane tweets similar to that of President Trump, then he is going to have the image of someone who is profane. On the other hand, if someone makes professional and yet warm tweets, then he is going to be given a lot more trust in the community so that he can have a greater success in his campaigns. For one thing, advertising is a large part of business success.

 

Given that advertising is a big deal, it is also something that is very difficult to achieve because it is very rare for a company to manage to advertise without annoying the users.

 

Social Media has become one of the most innovative inventions for the internet. People have managed to use it to build plenty of businesses. One of the best aspects of social media are all the different platforms with many different uses. Therefore, people will be able to find the platform that is best suited to their strengths. All that is needed is for them to learn all of the ways of the community so that they will be able to succeed in an ethical manner.

 

How To Keep From Getting Discouraged With Social Media

One thing that many users understand about social media is that it is very useful and fun. The same can be said for internet marketing. There are plenty of possibilities for entrepreneurs to make tons of money. The only thing is that it requires people to be doing tons of work in order to get the rewards. Therefore, internet marketers had better make sure that they are doing what they enjoy. For one thing, discouragement can easily come, especially with social media.

 

One thing about social media is that knowledge is very important. For people that use social media, some days are slower than others. The best thing to do is to make the most of the faster days. If an entrepreneur is trying to make money with the use of social media, then he is going to have to be constantly at work on the platform of his choice. Not only will the more diligent user of Facebook or Twitter get more followers, he will also gain more credibility in other ways.

 

One good thing about social media is that as one consistently uses it, he will find it a bit easier to gain traffic to his site because his posts will rank according to keywords. It is pretty easy for marketers to get visitors to their business that way. However, the best way is to gain tons of followers. Therefore, tweets, and other forms of social media posting matters. One of the best ways to gain followers is by showing people that they are important and valuable. Once the marketer gains the interest of the user, then he can more easily market with his social media campaigns.

 

Being Able To Monetize Social Media Accounts

People use social media for almost anything. However, one of the most productive uses for social media is monetization. There are many ways for people to monetize their social media accounts. Many people use advertising in order to monetize their content. However, there are other ways for people to make money from their social media. One of the other common ways for people to make money from their social media account is by referring people to their website. When someone makes a purchase on their site, then the business owner makes money.

 

The trick to bringing in the money is to get enough traffic. One thing that is important to know is that many users are going to visit a website more than once before they decide on buying something from the site. Therefore, it is important to make sure that the site is getting a lot of visits. The good news is that it is easy to get visits from social media when one learns how to use it properly.

 

The best way to use social media is networking and participating in the community. When business owners engage with the community as one of them, then they are more likely to trust the business owner. One issue with a lot of businesses is that they spam ads which actually take away from the experience of social media.

 

The internet is making efforts to make it a little harder for people to monetize. YouTube for example is updating their rules and standards so that users can have a better time on the platform. Also, in order for content to be monetized, it is going to have to be original. After all, earnings have to be honest so that all users can have a fair chance.

 

A Popcorn Brand Should Have Thought Of This Social Media Campaign

Domino’s is betting on its Facebook Live Movie Nights to attract viewers by rewarding them with a 20 percent pizza discount code at the end of the comedy classic. As more viewers watch the movie, Domino’s will raise the discount. Ferris Bueller’s Day Off is the first free live streaming movie in Domino’s social media campaign; it will debut on Sunday, June 11th at 7PM ET, the 31st anniversary of the movie’s debut in theaters.

 

When Facebook Live debuted in 2015, marketers immediately began broadcasting to the popular social media’s vast audience. MGM-owned EPIX, a premium cable network that owns the rights to stream Ferris Bueller’s Day Off, carries out Domino’s campaign. EPIX is offering a 30-day free trial to viewers as well. Domino’s Pizza Ferris Bueller-themed ads, created by CP&B, have been running since April, however, Paramount Pictures forbid mentioning the name Ferris Bueller.

 

Domino’s has already used various technologies to sell more pizza, including having drones deliver pizzas in New Zealand and robot deliveries in Germany and the Netherlands, where customers received a code to unlock a hold in the robot to retrieve their order.

 

While Facebook generally frowns on publishers posted pre-recorded content on Facebook Live, Domino’s and EPIX received a waiver because Facebook is interested in introducing more users to Facebook Live. Hoping to have fans of the iconic film tune in, Russell Weiner, president of Domino’s USA. “Now fans of the movie can interact live with each other and even order and enjoy a pizza, all from the comfort of their favorite screen.” It makes a person wonder why a popcorn chain has not taken advantage of streaming movies on Facebook live, since popcorn and movies are a classic combination.