Social media continues to play a central important role in online marketing strategies and advertising campaigns. Businesses that fail to take heed of the latest marketing trends may find themselves hard pressed to obtain the level and quality of results they are seeking to enjoy with online promotional efforts. With shifting consumer trends and the implementation of new marketing tools, tactics and resources, businesses would be wise to keep an eye on the latest social media marketing trends in order to ensure that they do not fall behind the times.
Marketing Strategies Continue to Focus on Mobile Devices
The following cost and growing sophistication of smartphones, tablets and other mobile devices has made them a real game-changer when it comes to how consumers choose to do business. Marketing efforts, even those that utilize social-media sites and platforms, that fail to target mobile users effectively are quickly becoming a real liability. From marketing content suitable for sharing over social-media sites and services to more conventional promotional efforts, such as banner ads and promotional media, the recent trend of marketing strategies that place greater emphasis on mobile users is one that businesses would do well to consider.
Consumers Continue to Take Issue With Intrusive Marketing Techniques
Today’s consumers are growing more and more intolerant of promotional efforts that are seen as being intrusive or too aggressive. Businesses that push their message too far using social-media marketing techniques continue to spark resentment among potential customers and prospective clients. Current and future marketing trends are expected to utilize content sharing and even more conventional and overt promotional efforts that are calibrated to be less abrasive or that have been packaged in order to highlight their relevance in order to ensure potential customers have a more positive response.