Social Media Marketing Tips for Businesses

When it comes to social media marketing campaigns, it’s important to make sure you’re maximizing your potential to gain new clients. There are a few social media marketing tips to keep in mind that will increase your popularity and retain current clients while piquing the interest of followers.

 

First of all, it’s important to create a social media plan for all of your social media channels. Develop a plan for social media, and make sure you have separate strategies for all your channels (Twitter, Facebook, LinkedIn, etc.). Be clear on the tone audience and voice that you want to present to followers. You should also determine a posting schedule so you can market on a regular and consistent basis.

 

It’s also a good idea to have a social media management system for success analytics and scheduling. Whether you have several social media accounts, you have to keep up with which content is working and which isn’t, so you can eliminate things that aren’t increasing client interest.

 

Also, make sure you pay attention to the copy for your social media campaigns. pay attention to your images and make sure that all your links are working. Make sure that all the content you post gives customers a reason to click and is valuable.

 

Finally, be sure to use images on Twitter and not just Facebook. Remember, Twitter users are constantly competing for attention, so make sure there are always pictures with your tweets.

 

These tips can help you gain more followers who will hopefully turn into customers, which will keep your business thriving for years to come.

To Reach Generation Z, Social Media Marketing Campaigns Need to Change Tactics

While most of the discussion on how to reach the latest generation of consumers has focused on millennials, or people who were born between 1980 and 1990, another generation is quickly coming into prominence: Generation Z, which is composed of people born between 1995 and 2005. While these two time periods may not seem so far apart, there are crucial differences in how these groups of people grew up that make them very different as consumers – and social media marketing campaigns are going to have to start paying close attention to those differences if they want to remain effective.

 

The key difference that separates millennials from Generation Z is that millennials were, for the most part, exposed to the Internet as teenagers, while members of Generation Z have never known a world without the Internet – and many have never known a world without modern smartphones. As a result, while millennials are generally very heavy users of online media and social platforms, Generation Z-ers can be more selective, and will pick and choose which platforms to use – and they are very quick to move on to the next platform as soon as their friends do. For this reason, very few Generation Z-ers are on Facebook compared to millennials, preferring Instagram and Snapchat instead. One defining characteristic of Generation Z-ers is that they use multiple social media platforms to communicate with different groups of people – they’ll talk to strangers via Instagram, but only Snapchat their friends, for example.