From time to time companies run into a unique problem in the digital age. That is to say that they have the problem of having a social media disaster of some type or another. These disasters happen because they make some kind of misstep that causes them to have to go out and apologize to the public or their customers. Either that or they simply make an error that makes the brand look bad. In the world of instant reactions and the ability to share the mistake far and wide with just a few clicks, it can quickly spiral into a disaster.
Papa Johns Pizza company may have shown the world how to handle such an accident according to kcclaveria.com. What they did was see the mistake that had been made and took appropriate actions to try to mend the fences and make what could have been a disaster something much less vital.
What happened was a lady received a receipt from the company when she placed her pizza order. When she looked at the receipt under the section titled “name” the employee had typed in a racially offensive term. The customer was Asian and the employee had typed in an offensive slur against that racial group. The customer then tweeted out the receipt to the Papa Johns Twitter account.
The people at Papa Johns acted quickly and extended a big apology. They also said that the employee who had typed in this particular message was being terminated. They were smart to include this last part because most of the people upset by what had happened wanted to see some type of action as a result.
The company was also smart to keep in check with their social media profiles even on the weekends. They needed to keep an eye on things because you never know when something like this might happen. At first the Internet took it and ran with it and called out the company. However, before too long everything was settled down when Papa Johns did the right thing and made sure to put their customers first.