Category: Social Media Campaigns

Vlogger Speaks Out About Unfair Beauty Standards

Gina Shkeda is a vlogger who shows followers how to apply makeup and discusses current cosmetic trends. She has nearly half a million followers on YouTube, and nearly a million people follow her on Instagram. It’s clear to see that Shkeda has significant influence in the social media world, and she’s using her platform to inspire women who have skewed ideas about what it means to be beautiful.


The beauty standards that society has placed on women are next to impossible to achieve, and women of all ages often feel overwhelmed and not good enough. It looks like Shkeda is here to change that.


Last week, the popular beauty vlogger posted a photo of her in bed. It looked as though she was waking up, but looked gorgeous, even though the picture showed that she wasn’t wearing any makeup.


One of her social media followers, Paige Matthews, commented that if she were as pretty as Shkeda, she’d have a much better life. Gina quickly responded to Matthew’s “compliment” by letting the social media user known that she had lash extensions, microbladed eyebrows and lip injections. Shkeda jokingly admitted that she didn’t even “look like herself” and encouraged the Paige to embrace her own beauty, telling her that she was “flawless.”


Although cosmetic surgeries are becoming less obvious to the untrained eye these days, Shkeda thinks it’s important to be truthful about the things she’s done to enhance her look. She wants women to have a realistic mindset about beauty, and hopes that society in general will adopt more practical expectations about female beauty. She shares that she feels women compare themselves so much, especially on the internet, and forget about the minor changes they can make to their appearance to increase confidence. Shkeda shared this information in an email to the Huffington Post recently.


According to Shkeda, it’s essential for “the every-day woman” to keep in mind that models, celebrities and beauty bloggers have to keep up their appearance as part of their job. If these professionals don’t look their best and start to lose endorsements or professional opportunities, it can take a toll on their self esteem, she asserts. Women who are not in these industries are now taking on this same pressure, and Shkeda shares that it’s important for young girls to learn not to compare themselves to others early in life, so they can become confident and secure women.


Dalai Lama Parable Defines Corporate Culture at LinkedIn

LinkedIn Senior Vice President of Global Solutions Mike Gamson changed his management style based on advice he received–indirectly–from His Holiness, the Dalai Lama of Tibet.


A top executive at the social media network, Mike Gamson manages approximately half of LinkedIn’s employees. He’s a close colleague of LinkedIn CEO Jeff Weiner. Global Solutions is responsible for the company’s learning, marketing, sales, and talent acquisition teams.


Gamson said in a Business Insider interview that the Dalai Lama’s parable was relayed to him by Weiner. Weiner’s predecessor as CEO was Dan Nye, who had been a mentor and close friend to Gamson. Gamson found the transition difficult at first.


That’s when Gamson and Weiner had their game-changing conversation. Gamson referred to himself as an empathetic leader, prompting Weiner to ask, “Why empathetic and not compassionate?”


To explain the difference, Weiner offered this parable from the Tibetan Buddhist leader: A man has been crushed underneath a boulder. As he lies by the side of a road suffering, a traveler approaches and feels empathy. So strongly does the traveler feel the man’s pain, the traveler is too overwhelmed to help. A second traveler comes by, feels compassion for the man, and his detached compassion gives him enough distance to be able to formulate a plan to help.


Weiner further instructed Gamson in the ways of compassion as the two discussed the mechanics of their first major deal as a team. Gamson says Weiner taught him to take a long-term view of business relationships, standing in the shoes of the negotiating partner in order to find the most benefit for both sides of the deal. He says the deal went through and the relationship is still going strong.


Gamson goes on to explain that he soon came to see Weiner as a second mentor. Although initially apprehensive about the change in leadership, he’s now grateful to have Weiner as a colleague.


Running a Successful Social Media Campaign

Social media campaigns are ideal for marketing your business and getting your brand name out there. Oftentimes, companies fail because they do not get enough exposure. An otherwise successful idea turns into a failure because the business didn’t achieve enough revenue to keep themselves afloat. While regional marketing is encouraged when trying to bring in a localized crowd, online advertising brings in a much larger audience. Social media sites like Twitter and Facebook offer campaigns that essentially allow you to advertise your site on the front page of a specific demographic’s timeline.


The key to running a successful social media campaign is to make it alluring and eye catching. People aren’t going to click on your link if your advertisement looks dull and boring. You need to get your point across right away so that people know what you sell or the services you’re offering to them. Explain why they may need your product and encourage them to visit your page. Offering sales and new customer discounts will bring in a lot more people than just providing a link to your social media page with a description of what you do.


Along with running a campaign, you need to have your customer service department put into place. When you’re advertising to such a large audience, expect a lot of people to visit your page and ask questions, leave comments and even write reviews. You need a professional team of customer service representatives who can respond to these inquiries quickly and effectively. The last thing you should do is not reply at all or be unprofessional in your responses to clients. Social media campaigning can be expensive, so determine how wide of an audience you’d like to reach according to the budget you are able to afford for this specific project.


Benefits of a Social Media Campaign for Your Business

Eight in every ten businesses will fail within their first year, making it difficult for brand new entrepreneurs to see the success in their ideas. The problem with marketing is that it can be expensive and only projected to a regional audience. This prevents the amount of people you’re able to reach, obstructing your ability to launch a proper campaign. Social media sites like Twitter and Facebook offer campaigning to business pages for a fee. The fee to run a campaign on these sites is specific to the targeted audience you’re looking to reach. The more people you want to market to, the more money you’re going to spend.


Social media campaigning is beneficial because of the large amount of people you’re able to attract. It’s not uncommon for a successful campaign to bring in hundreds of new clients who are all looking to utilize your services or buy your products. Because millions of people use social media everyday, advertising using this method is advantageous and an incredibly modern way of getting your brand name out there. Exposure will drive your company and help your services to sell so that whatever you spend on social media campaigns is well worth it.


A successful campaign requires you to have an eye catching advertisement that gives people the incentive to visit your page. If the ad is dull, boring and offers nothing to the viewer, people are unlikely to want to visit your Facebook or Twitter page. The worst thing you can do is spend a lot of money on a social media campaign and have it be unprofessional and unattractive to the people scrolling through their timeline. If need be, don’t be afraid to get a professional in to help create your marketing advertisements to improve the chances of people wanting to visit your site to learn more about your company.


Twitter Totters Between Free Speech and Hate Speech

Is Twitter doing enough to prevent harassment and bullying? There’s a fine line between free speech and hate speech, and in recent months, Twitter has doubled down on policing hate speech on its platform. On Monday morning, Twitter briefly suspended David Duke’s account. Duke, a former Ku Klux Klan leader, is known to tweet anti-Semitic and racist comments on the platform. Twitter has stated that hateful and abusive conduct is not allowed on its platform. So why, after only a brief suspension, did the company reinstate Duke’s account? Twitter previously banned white nationalist Richard Spenser, although his account was eventually reinstated as well. Twitter is sending mixed messages about reigning in hate speech.


David Duke later tweeted that he didn’t know why his account had been suspended. Twitter later admitted that the suspension was a mistake. In fact, Twitter not only restored David Duke’s account, but it also reinstated the ex-KKK grand wizard’s tweets about shutting down synagogues.


Twitter’s actions regarding David Duke’s account contradict CEO Jack Dorsey’s proclamations that the company planned to take a completely new approach to abuse. How does Twitter decide who gets banned and who doesn’t? Last year, the company permanently banned former Breitbart tech editor and far-right agitator Milo Yiannopoulos for abusive attacks against Leslie Jones.


Twitter’s campaign to prevent harassment, bullying and abuse is more about generating positive news headlines than anything else. It’s safe to say the company wants to have its cake and eat it too.



Why Businesses Utilize Social Media Campaigns

Social media sites like Facebook and Twitter allow page owners to create campaigns, which are sponsored posts found on the front page of people’s timelines. What this does it help people find your page without having to do a search for it. You’re marketing to a wider audience that might not have been able to find you otherwise. After running a successful social media campaign, you could potentially bring in thousands of new customers who are visiting your pages and sites on a daily basis.


Campaigning isn’t just for the large conglomerate companies that have the marketing department to run this type of advertisement. Social media campaigns are great for new business owners and startups looking to bring in new clientele. Because it can be difficult to run a successful business in its first year, expanding your audience to include social media goers is essential. The issue with advertising on the front page of sites like Twitter and Facebook is the price associated with the creation of your ads. On average, you should expect to pay a few hundred to a few thousand dollars depending on your target audience. For example, Facebook charges a smaller fee to a business owner who only wants to reach 100 people and a much larger fee if you’d like to reach 1,000.


When you campaign on social media sites, you need to be prepared for a large flow of traffic to your page. This includes people who are going to have questions, leave comments and who might also write reviews. With your campaign, you need to have a good customer service team put into place who work hard to reply to client feedback. This gives your site a professional and responsive feel and this will encourage visitors to want to utilize your company’s services.


Why You Might Need Social Media Campaigns

When you are a business owner, you need to incorporate the right marketing strategies into your company. You can have flyers, brochures and business cards made up, but you aren’t reaching a large enough audience. Online marketing is becoming all the rage for those who wish to reach a variety of people on the internet. Social media sites like Facebook and Twitter allow users to create campaigns that get their page out there to expose their brand.


Social media campaigning can be quite expensive because you choose how large of an audience you want to market to. If you make the decision to reach over 1,000 people, you’ll probably be spending about $1,000 for this particular job. It’s not cheap to advertise on social media sites, but it is almost always worth it. If you’re advertising to so many people in a specific demographic, you’ll find that these individuals are apt to visit your page and utilize your services. This brings in more money for you and your business and helps to keep your company alive with a fresh flow of online traffic.


With social media campaigning comes the need for a solid customer service department. You need to understand that once you launch a campaign, you’re going to have a lot of people visiting your page and asking questions, leaving comments and writing reviews. When interacting with clients, you need to be professional at all times or else you’re going to do damage to your company. Once you’ve made a bad name for yourself, it is very difficult to recover and get your customers back. Before campaigning on any social media site, look at their prices and determine how large of an audience you wish to contact. This helps your advertising endeavors stay within your budgeting means to avoid overspending.


Social Media Campaign Strategy In The Post-Digital Age

Social media campaign strategies typically apply best practices designed to spread the brand’s message across devices and platforms with clarity and consistency. A new look at social media as a medium could change this practice. Tom Goodwin, head of innovative Zenith Media, writes in TechCrunch that the medium is now less important than the message. In others words, strategizing a social media campaign based on user devices and platforms might not be the best way to go. Instead, brand message is most relevant.


Here’s how it breaks down. Since the beginning of media, consumers have chosen to receive their messages through various means. First, through newspapers and radio and later through television, cable and social platforms. Goodwin posits that we are now in the post-digital era of media consumption. In this era, consumers take digital for granted and understand that they can access newspapers, television, radio and all of the traditional channels via a digital medium. Indeed, not only have the old media silos broken down, but device silos have also been eliminated. In order to reach the widest audience, apps are available in both Android and iOS. Cross-platform compatibility is highly sought after and achieved and many platforms are capable of integration.


Of course, social media platforms remain siloed, to a degree. Tumblr will never be Snapchat, which will never be Facebook, which will never be Twitter or YouTube. Yet, we constantly see similar features across platforms, such as timelines and notifications. In addition, Facebook users post YouTube videos and Tweet screenshots. Memes translate across multiple social media platforms. In short, when developing a social media campaign strategy in the post-digital age, marketers should strive to clarify and control their message knowing that it can be carried across digital space in ways the sender might not have intended.


How to Utilize Social Media Campaigns and How to Reply to Reviews

Social media websites like Facebook and Twitter allow business and page owners to campaign their sites. This involves placing your page on the forefront of the site, giving millions of people the ability to view your company and what types of services you offer. Social media campaigning can be pretty expensive, so it is essential that you incorporate this into your budget before going forward.


Besides social media campaigns, it is crucial that business owners have a solid and well-maintained page. Facebook allows visitors to leave reviews on your page that others will be able to see. The problem with these reviews is that some of them can be negatively-based, which ultimately hurts the credibility of your company. The last thing you should do with a negative review is to threaten legal action against the person who left it. First, taking legal action against a simple review, no matter how defaming, is expensive and not worth your time. Secondly, going after someone because of a review they left is unprofessional and poisons that person’s experience with your business. Whether or not they retract their review, you still have one less person using your services.


The best way to handle reviews of any kind, even those that are slanderous to your business, is to talk to the reviewer and ask them what you can do to make their experience better or assure them that your company is all it claims to be. The moment you threaten legal action with a reviewer, you’re setting yourself up for failure and are making enemies with people who could potentially be regular clients or good word-of-mouth advertisers. If someone likes your company and feels they were treated fairly, they are more likely to tell other people about your business, which can help to bring in more customers in the long run.


Remittance and Money Transfer Service Launches New Social Media Campaign

With the immigration crackdown proposed by the Trump administration, remittance companies are figuring out ways to address this social issue as it relates to their core business, which allows foreigners working in the United States to send money abroad to their families.


Remitly, a company based in Seattle, allows immigrants to make remittances and international wire transfers with the help of a smartphone app. In late February, the company launched a new social media campaign that appeals to the human side of remittances. The campaign is being promoted through the hash tag #WhyISend, and it consists of social media stories that show the reasons why immigrants send money home.


As part of the social media campaign, the company conducted a survey among thousands of immigrants working in the United States to highlight their motives for sending remittances back to their country of origin. The survey revealed that most of the money sent is used to cover household expenses such as rent payments, utility bills and meals. More than 10 percent of those who were surveyed explained that the money is used for paying tuition and school materials. Three percent said that they use the remittances received to pay for medical expenses.


The CEO of Remitly explained that the stories highlighted by the social media campaign should be humbling for all Americans. He added that immigrants who work in the United States provide an important contribution to the national economy. Remitly does not support the idea of imposing additional taxes to remittances because this measure would result in financial hardships for the immigrant workers as well as for their families abroad.


Remitly currently processes about $2 billion in remittances per year. Customers who use the service can send money to 10 countries in Latin America as well as to India and the Philippines.

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