Category: Social Media Campaigns

Why You Might Need Social Media Campaigns

When you are a business owner, you need to incorporate the right marketing strategies into your company. You can have flyers, brochures and business cards made up, but you aren’t reaching a large enough audience. Online marketing is becoming all the rage for those who wish to reach a variety of people on the internet. Social media sites like Facebook and Twitter allow users to create campaigns that get their page out there to expose their brand.

 

Social media campaigning can be quite expensive because you choose how large of an audience you want to market to. If you make the decision to reach over 1,000 people, you’ll probably be spending about $1,000 for this particular job. It’s not cheap to advertise on social media sites, but it is almost always worth it. If you’re advertising to so many people in a specific demographic, you’ll find that these individuals are apt to visit your page and utilize your services. This brings in more money for you and your business and helps to keep your company alive with a fresh flow of online traffic.

 

With social media campaigning comes the need for a solid customer service department. You need to understand that once you launch a campaign, you’re going to have a lot of people visiting your page and asking questions, leaving comments and writing reviews. When interacting with clients, you need to be professional at all times or else you’re going to do damage to your company. Once you’ve made a bad name for yourself, it is very difficult to recover and get your customers back. Before campaigning on any social media site, look at their prices and determine how large of an audience you wish to contact. This helps your advertising endeavors stay within your budgeting means to avoid overspending.

 

Social Media Campaign Strategy In The Post-Digital Age

Social media campaign strategies typically apply best practices designed to spread the brand’s message across devices and platforms with clarity and consistency. A new look at social media as a medium could change this practice. Tom Goodwin, head of innovative Zenith Media, writes in TechCrunch that the medium is now less important than the message. In others words, strategizing a social media campaign based on user devices and platforms might not be the best way to go. Instead, brand message is most relevant.

 

Here’s how it breaks down. Since the beginning of media, consumers have chosen to receive their messages through various means. First, through newspapers and radio and later through television, cable and social platforms. Goodwin posits that we are now in the post-digital era of media consumption. In this era, consumers take digital for granted and understand that they can access newspapers, television, radio and all of the traditional channels via a digital medium. Indeed, not only have the old media silos broken down, but device silos have also been eliminated. In order to reach the widest audience, apps are available in both Android and iOS. Cross-platform compatibility is highly sought after and achieved and many platforms are capable of integration.

 

Of course, social media platforms remain siloed, to a degree. Tumblr will never be Snapchat, which will never be Facebook, which will never be Twitter or YouTube. Yet, we constantly see similar features across platforms, such as timelines and notifications. In addition, Facebook users post YouTube videos and Tweet screenshots. Memes translate across multiple social media platforms. In short, when developing a social media campaign strategy in the post-digital age, marketers should strive to clarify and control their message knowing that it can be carried across digital space in ways the sender might not have intended.

 

How to Utilize Social Media Campaigns and How to Reply to Reviews

Social media websites like Facebook and Twitter allow business and page owners to campaign their sites. This involves placing your page on the forefront of the site, giving millions of people the ability to view your company and what types of services you offer. Social media campaigning can be pretty expensive, so it is essential that you incorporate this into your budget before going forward.

 

Besides social media campaigns, it is crucial that business owners have a solid and well-maintained page. Facebook allows visitors to leave reviews on your page that others will be able to see. The problem with these reviews is that some of them can be negatively-based, which ultimately hurts the credibility of your company. The last thing you should do with a negative review is to threaten legal action against the person who left it. First, taking legal action against a simple review, no matter how defaming, is expensive and not worth your time. Secondly, going after someone because of a review they left is unprofessional and poisons that person’s experience with your business. Whether or not they retract their review, you still have one less person using your services.

 

The best way to handle reviews of any kind, even those that are slanderous to your business, is to talk to the reviewer and ask them what you can do to make their experience better or assure them that your company is all it claims to be. The moment you threaten legal action with a reviewer, you’re setting yourself up for failure and are making enemies with people who could potentially be regular clients or good word-of-mouth advertisers. If someone likes your company and feels they were treated fairly, they are more likely to tell other people about your business, which can help to bring in more customers in the long run.

 

Remittance and Money Transfer Service Launches New Social Media Campaign

With the immigration crackdown proposed by the Trump administration, remittance companies are figuring out ways to address this social issue as it relates to their core business, which allows foreigners working in the United States to send money abroad to their families.

 

Remitly, a company based in Seattle, allows immigrants to make remittances and international wire transfers with the help of a smartphone app. In late February, the company launched a new social media campaign that appeals to the human side of remittances. The campaign is being promoted through the hash tag #WhyISend, and it consists of social media stories that show the reasons why immigrants send money home.

 

As part of the social media campaign, the company conducted a survey among thousands of immigrants working in the United States to highlight their motives for sending remittances back to their country of origin. The survey revealed that most of the money sent is used to cover household expenses such as rent payments, utility bills and meals. More than 10 percent of those who were surveyed explained that the money is used for paying tuition and school materials. Three percent said that they use the remittances received to pay for medical expenses.

 

The CEO of Remitly explained that the stories highlighted by the social media campaign should be humbling for all Americans. He added that immigrants who work in the United States provide an important contribution to the national economy. Remitly does not support the idea of imposing additional taxes to remittances because this measure would result in financial hardships for the immigrant workers as well as for their families abroad.

 

Remitly currently processes about $2 billion in remittances per year. Customers who use the service can send money to 10 countries in Latin America as well as to India and the Philippines.

Tips for Attracting More LinkedIn Profile Views and Connections

Richard Lowe, an author, believes that among all the social media platforms, LinkedIn is the most beneficial for professionals. It gives individuals the opportunity to make the rest of the world aware of their skills, strengths, and how they can be of service to them. A good LinkedIn profile should be able to reflect your professionalism and expertise, irrespective of what role you play in the world of business. The two primary metrics in LinkedIn are profile views (they show how much interest people have to know more about you), and connections (used to measure how professionally connected you are). Therefore, the higher the number of both profile views and connections, the better it is for you.

This article summarizes tips shared by Marcia Layton Turner, a Forbes Contributor, on how to increase your LinkedIn profile views and connections.
1. Make sure that your current profile picture is up to date, and also, capable of depicting the highest level of professionalism. Pay special attention to the background of the photo and eliminate any distractions. If you cannot develop a professional photo on your own, consider spending money on it.
2. Focus on your headline. Rephrase it using keywords that the people you are targeting identify with. A good approach is to use your current job title or your skills. Remember, your headline will determine whether someone will continue reading your profile or not. Symbols are the most effective tools for separating titles or skills. You may use asterisks or stars to make them stand apart.
3. Use the summary section to bring out the expertise and professionalism in you. Make it easy for your audience to notice how well-versed you are in the things that happen in your industry. For instance, using first person narrative, begin by describing your industry, the challenges it is facing, and where you see it in the future.
4. It is time to change that URL assigned to you by LinkedIn. Use your first and last name, or initials.
5. Include a minimum of five skills to increase those profile views.
6. Testimonials from your former customers, bosses, existing clients, and employees, add to your credibility.
7. Make a point of posting updates and articles on a regular basis. If you run a personal or business blog, or you usually write for another platform, link such posts to your LinkedIn profile. It is another way of displaying your skills and talents.

Political Social Media Campaigns Emerge Against the Trump Administration

The first international conflict caused by United States President Donald Trump has prompted social media netizens to launch a social media campaign to boycott American products in Mexico.

 

On the same day President Trump announced his intention to build a wall along the southern border with Mexico, a social media campaign under the hash tag #AdiosStarbucks emerged on Twitter and Facebook. The gist of the campaign is to prompt social media followers in Mexico to stop consuming products sold by iconic American brands such as Starbucks Coffee, Home Depot and Walmart.

 

Shortly after the announcement of the Executive Order signed by the American President, his Mexican counterpart canceled a meeting scheduled for late January about the renegotiation of the North American Free Trade Agreement, which Trump believes is not good for the U.S.

 

Responding to questions from American journalists, the White House indicated that Trump is convinced that he can force Mexico to pay for construction of the controversial border wall, which all Members of Congress representing the State of Texas are opposed to. Trump then stated that he would impose a 20 percent tax or tariff on Mexican products coming across the border, an idea that quickly backfired when it became clear that American consumers would end up paying considerably more for these products. A statement from the White House indicates that the tax was just a preliminary idea.

 

The social media campaign in Mexico is initially having a positive effect for local brands such as Cielito Querido Café, a national chain of coffee shops that competes against Starbucks.

Celebrity Social Media Campaigns Try To Turn Support Against President-Elect Trump

Some media campaigns can be highly successful, and when famous faces get on board, the results can be incredible.

 

Trying to push President-elect Donald Trump off his high horse, however, has proven to be quite the challenging effort by anti-Trump celebrities. There have been a number of social media efforts to deny him the seat of president that were initiated before last November’s presidential election between Donald Trump and Hillary Clinton. Some of these campaigns also came post-election, when the world of Hollywood was stupefied that the former secretary of state could lose to a brash businessman with zero public service experience.

 

For example, longtime actor and democratic activist Martin Sheen lent his famous face for a public service announcement pleading with electors in the Electoral College to not cast their vote for Trump. Strangely enough, Hillary Clinton had more Electoral College defectors than did Donald Trump.

 

The latest social media campaign has been established by Humanity for Progress, which had previously gone by the name, Humanity for Hillary, a pro-Hillary for President organization. According to their Facebook, Humanity for Progress says they are “a community for justice, equality and progress that wants more women & people of color in higher office.”

 

The campaign has enlisted the help of celebrities, asking supporters to use their individual rights and power to stand up to Trump by signing a MoveOn.org petition to be sent to members of Congress.

 

Famous people like Rosie Perez, Sally Field, Steve Buscemi and others, are calling on Congress to ‘vigorously oppose’ President-elect Donald Trump in any “racist, sexist, anti-immigrant, anti-worker, anti-Muslim, anti-Semitic, anti-environmental policies.”

 

The new social media campaign can be watched here on YouTube. It’s titled, #StanUpForUs and lasts 1 minute and 49 seconds.

 

President-elect Trump has not commented thus far.

 

How Social Media Predicted America’s Next President

Media houses were so sure of Hillary’s win (they even vouched for her) until Trump hit the square in the face with a massive victory. Every news hub was shocked, so were the analysts they hired daily to bash each other in irate debates. But do you know who got it right all along?—Social media.

 

After Trump’s win, it was evident that news rooms were looking in the wrong places. Expert social media analysts only had to gauge the temperature on social websites to predict the outcome from a mile away. Trump new this secret all too well, and he maximized it to his advantage.

 

While the Hillary camp spent millions printing banners, erecting offices and burning gas money on the road to win more states, Trump only focused on social media. He infiltrated sites like Facebook and Twitter with his campaigns. And guess what he used to grow his social media followership? Yes, the very leaked video of his supposed ‘locker room talk’.

 

More people subscribed to Trump’s social media accounts to follow his responses to the alleged leaked tape. Just like that, he grew his followership which boosted his social campaign further. Then Donald Trump dealt his last card, delivering a very sobering response on the last debate which saw people warm up to him after all. Likes and shares translated into votes and Hillary Clinton had to make that last phone call to him eventually.

 

Interesting though is that a lot of the so called analytic experts still don’t believe in the power of social media. But if the US election is anything to go by, social media campaigns do garner popularity—and votes.

 

 

Why Companies Are Launching Social Media Campaigns

Your next social media campaign is targeted to a specific audience, further improving your sales and revenue. Running a successful campaign is more than just creating a Facebook page and hoping that it runs itself. The campaign is specifically geared to market a new improvement that has happened to your company, such as a new location or recent sale, allowing clients to learn about this change and utilize your business as a result. To have a successful campaign, you need a comprehensive team to support you in your efforts. These individuals include writers, editors, photographers, and a tech support specialist.

 

The social media campaign needs to have an unequivocal purpose. Many businesses launch a campaign because there is something new or improved about their company that they feel would bring in more clientele. Because of this specific reason, the campaign needs to be detailed in this change, educating consumers of the change without causing them to do very much research to find out more. Online marketing campaigns are an advantageous method of marketing and advertising (source). Launching a campaign requires an investment, both into the team you’ll build to help with the marketing as well as the fee social media sites charge.

 

Your campaign will surpass all your expectations if you use the proper platform. Sites such as Facebook and Twitter are the two most common used for social media campaigning. Using lesser known sites and social media platforms will cause your efforts to either fail completely or bring in very little additional business. By staying true to your company brand and product, you should expect this advertising to bring in a substantial amount of new customers. Potentially failed businesses are finding that by working with social media marketing, they are able to save their companies and find new customers.

 

Twitter- Still Going Strong despite Recent Business Hitches

The business troubles being witnessed at Twitter are ushering in another round of questions. However, viewed from the larger picture, these don’t seem to be in any way affecting the central role being played by this global Company on the world stage. From a business perspective, Twitter is doing badly following its botched sale.

 

But on the social media platform, it continues to be at the center of key global events currently taking place, shaping them more than ever before.

 

Center Stage in US Election Campaign

 

Twitter emerged as one of the most important social media platforms during the recently completed presidential election in the US. During the three presidential debates, it played an important role. It literally turned into the conversation hub with tweets going viral and the whole world was following.

 

The Brexit Fall-Out and Others

 

The Twitter platform has become an important updates source regarding the ongoing Mosul liberation, the war in Aleppo and more significantly the Brexit Fallout. Not be left out is the regular sports commentary and celebrity spats.

 

Twitter continues to provide unrivalled real-time glimpse into what is happening around the globe in a way that no other platform can.

 

Bottom Line

 

Michael Jackson’s death more than seven years ago was first reported on Twitter, and social media can arguably be said to have propelled Obama to the top US political office. Twitter is not just powerful and relevant but it is your immediate news source.

 

Over the last 3 years, Twitter has been going through different stages of business grief and all of it under the public glare. What is emerging clearly is that no matter the kind of business turbulence, nothing seems to shake what Twitter began a decade ago. This is something that no social media appears to successfully duplicate. Twitter remains relevant as ever.

 

 

 

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    GiottoPress by Enrique Chavez