Category: Social Media Campaigns

Companies Take To Social Media To Pull Some April Fool’s Day Pranks

April Fools Day is a fun tradition in which we all try to pull one over on our friends or family on a particular day. It is always best to try to be as convincing as possible and see if you can get someone to believe something truly ridiculous. However, it is not just for individuals to do with their family and friends. Now, companies are getting involved with it on their social media platforms as well. If they are successful with their joke it can quickly turn into a viral success for their brand.


This year was no letdown when it came to the jokes. Companies like Papa Johns Pizza and McDonald’s made jokes about some of their products that looked like actual commercials. In the case of Papa Johns it was an Internet spot that talked about how the company would begin to sell its famous garlic sauce in gallon containers. People love that garlic sauce so why not buy more?!


While things like this are really funny to share with people on social media, this is not the first year that this has gone on. In fact, many companies have done this type of thing for quite a while. For example, Google has been at it for quite a while, fooling people for years.


In 2007 the company made a joke about introducing a new product known as G-mail paper. They said that it was a product which would automatically print out your e-mails for you, stack them all up in boxes, and deliver them to your door. The Huffington Post even stated that Google went so far as to create a very convincing website about the product as well. They really took it pretty far to try to convince people of this little joke.


The best part for companies about April Fool’s Day is that most people do not mind being taken for a ride on this day. They enjoy the fact that they got had and they can laugh about it. Considering this, many companies are now embracing the so called holiday and using it for their viral marketing purposes, often to great effect.


Amazon Is Getting In On The Influencer Game

There was not a lot of fanfare, but Amazon has stepped into the influencer game. Influencers are people with popular social media accounts on websites such as YouTube or Instagram. They are followed by large numbers of the public and therefore have an influence on those members. They put out content regularly that is highly viewed and commented on.


For quite some time YouTube has had a program that gives payments to those who are considered to be influencers on their site. They keep the program pretty secret and influencers are not even supposed to talk about how much they earn from the program. That being said, it is well known that some of the top channels on YouTube have influencers who are making a full-time living on the site. Some of those people have even made their career on YouTube.


There are several corporate partners for those top influencers. They may be asked to promote a certain product to their fans. It is pretty obvious shilling for one product or another, but viewers are happy to view it because they just love the content that their favorite influencers put out.


With all of this known, reports that Amazon has released their own influencer affiliate program. The program remains in Beta at the moment and has not generated a lot of press.


The program is not currently open to the public, but there are some who are getting to try it out. It is a program which could benefit those influencers to make more money and help Amazon as well to gain revenue from corporate partnerships and referrals to their own site to sell more products.


Amazon is currently only interested in those with large followings who meet several other metrics that they know about internally as well but are not releasing to the public.


Anyone can use the Amazon affiliate program for their websites on the Internet, but only a select number of people can use this new influencer program. It is basically a more exclusive form of the affiliate program. Perhaps some day this will change, but for now that is how it stands.


Parents Are Using Social Media To Fight Against The High Price Of EpiPens

Never question what a parent will do for the health of their child. In fact, parents will do just about anything to help their children in any way they possibly can at all. Given this, those who are selling EpiPens at outrageous prices are on notice. At least that is how you will see it when you hear about the social media campaign waged by parents against the high prices of EpiPens.


The New York Times stated that it all began with one mom chatting with friends on Facebook about the high price of EpiPens. She just had to vent about the fact that she was facing a $600 bill for the EpiPens. The cost of this product has gone up 500 percent recently and many feel that this is just the company trying to take advantage of people who rely on EpiPens for themselves or their loved ones.


A petition was started and quickly signed online by over 800,000 people who were all frustrated with the fact that these EpiPens were so out of control. This did not go without notice. In fact, the issue was picked up by the Presidential campaigns of both Hillary Clinton and Bernie Sanders. Both railed against the company that makes EpiPens and insisted that they do something to control the costs.


The company has been increasing the price of the EpiPens over time, but it would appear to the layperson to be something that happened overnight. Regardless, the price has gone up much faster than the wages that people are earning in general. Given this reality, it is hardly surprising that people are upset about it. When you need something for your loved ones you need to be able to afford it now. This episode shows the power of people on social media.


New Digital Marketing Products That You Should Know

The global digital advertising investment expected for 2017 is $ 229.2 billion, according to eMarketer estimates.


Digital marketing is comprised of a series of strategies that have adjusted to the market where audiences and consumers form tendencies to respond to needs.


Given the increase in users of these new technologies, the market has been forced to evolve the developments with which it counts, so these are four novelties that illustrate the digital market:



  1. Snapchat and machine learning


Automatic learning is one of the great developments that are gaining strength among professionals who project the changes that will occur in the industry. Business Insider reported that Snapchat is pushing for new developments in machine learning that seek to create a search engine that accommodates stories published by users, based on search topics.



  1. Omnicom’s Artificial Intelligence to Review YouTube


Omnicom will use developments in artificial intelligence to guarantee that the publicity ads of their clients and brands are not placed next to videos that it considers to be inadequate.



  1. Verizon and its commitment to content


The commitment to generate content as a marketing strategy could lead Verizon to announce an online television platform, as the company has begun to buy rights to content produced by TV.



  1. VR and announcements


The latest bet of HTC is to announce that it has a new technology that is capable of discovering if ads are being watched in VR headsets through a service called VR Ad Service. This would allow brands to pay for each view of their ads and ensuring that the consumer is actively engaged. In theory, developers will be able to put ads in a variety of forms, such as banners, videos, and 360° cinema into their virtual products. They can be incorporated as an integral part of the software or during loading screens and other transition scenes.


Vlogger Speaks Out About Unfair Beauty Standards

Gina Shkeda is a vlogger who shows followers how to apply makeup and discusses current cosmetic trends. She has nearly half a million followers on YouTube, and nearly a million people follow her on Instagram. It’s clear to see that Shkeda has significant influence in the social media world, and she’s using her platform to inspire women who have skewed ideas about what it means to be beautiful.


The beauty standards that society has placed on women are next to impossible to achieve, and women of all ages often feel overwhelmed and not good enough. It looks like Shkeda is here to change that.


Last week, the popular beauty vlogger posted a photo of her in bed. It looked as though she was waking up, but looked gorgeous, even though the picture showed that she wasn’t wearing any makeup.


One of her social media followers, Paige Matthews, commented that if she were as pretty as Shkeda, she’d have a much better life. Gina quickly responded to Matthew’s “compliment” by letting the social media user known that she had lash extensions, microbladed eyebrows and lip injections. Shkeda jokingly admitted that she didn’t even “look like herself” and encouraged the Paige to embrace her own beauty, telling her that she was “flawless.”


Although cosmetic surgeries are becoming less obvious to the untrained eye these days, Shkeda thinks it’s important to be truthful about the things she’s done to enhance her look. She wants women to have a realistic mindset about beauty, and hopes that society in general will adopt more practical expectations about female beauty. She shares that she feels women compare themselves so much, especially on the internet, and forget about the minor changes they can make to their appearance to increase confidence. Shkeda shared this information in an email to the Huffington Post recently.


According to Shkeda, it’s essential for “the every-day woman” to keep in mind that models, celebrities and beauty bloggers have to keep up their appearance as part of their job. If these professionals don’t look their best and start to lose endorsements or professional opportunities, it can take a toll on their self esteem, she asserts. Women who are not in these industries are now taking on this same pressure, and Shkeda shares that it’s important for young girls to learn not to compare themselves to others early in life, so they can become confident and secure women.


Dalai Lama Parable Defines Corporate Culture at LinkedIn

LinkedIn Senior Vice President of Global Solutions Mike Gamson changed his management style based on advice he received–indirectly–from His Holiness, the Dalai Lama of Tibet.


A top executive at the social media network, Mike Gamson manages approximately half of LinkedIn’s employees. He’s a close colleague of LinkedIn CEO Jeff Weiner. Global Solutions is responsible for the company’s learning, marketing, sales, and talent acquisition teams.


Gamson said in a Business Insider interview that the Dalai Lama’s parable was relayed to him by Weiner. Weiner’s predecessor as CEO was Dan Nye, who had been a mentor and close friend to Gamson. Gamson found the transition difficult at first.


That’s when Gamson and Weiner had their game-changing conversation. Gamson referred to himself as an empathetic leader, prompting Weiner to ask, “Why empathetic and not compassionate?”


To explain the difference, Weiner offered this parable from the Tibetan Buddhist leader: A man has been crushed underneath a boulder. As he lies by the side of a road suffering, a traveler approaches and feels empathy. So strongly does the traveler feel the man’s pain, the traveler is too overwhelmed to help. A second traveler comes by, feels compassion for the man, and his detached compassion gives him enough distance to be able to formulate a plan to help.


Weiner further instructed Gamson in the ways of compassion as the two discussed the mechanics of their first major deal as a team. Gamson says Weiner taught him to take a long-term view of business relationships, standing in the shoes of the negotiating partner in order to find the most benefit for both sides of the deal. He says the deal went through and the relationship is still going strong.


Gamson goes on to explain that he soon came to see Weiner as a second mentor. Although initially apprehensive about the change in leadership, he’s now grateful to have Weiner as a colleague.


Running a Successful Social Media Campaign

Social media campaigns are ideal for marketing your business and getting your brand name out there. Oftentimes, companies fail because they do not get enough exposure. An otherwise successful idea turns into a failure because the business didn’t achieve enough revenue to keep themselves afloat. While regional marketing is encouraged when trying to bring in a localized crowd, online advertising brings in a much larger audience. Social media sites like Twitter and Facebook offer campaigns that essentially allow you to advertise your site on the front page of a specific demographic’s timeline.


The key to running a successful social media campaign is to make it alluring and eye catching. People aren’t going to click on your link if your advertisement looks dull and boring. You need to get your point across right away so that people know what you sell or the services you’re offering to them. Explain why they may need your product and encourage them to visit your page. Offering sales and new customer discounts will bring in a lot more people than just providing a link to your social media page with a description of what you do.


Along with running a campaign, you need to have your customer service department put into place. When you’re advertising to such a large audience, expect a lot of people to visit your page and ask questions, leave comments and even write reviews. You need a professional team of customer service representatives who can respond to these inquiries quickly and effectively. The last thing you should do is not reply at all or be unprofessional in your responses to clients. Social media campaigning can be expensive, so determine how wide of an audience you’d like to reach according to the budget you are able to afford for this specific project.


Benefits of a Social Media Campaign for Your Business

Eight in every ten businesses will fail within their first year, making it difficult for brand new entrepreneurs to see the success in their ideas. The problem with marketing is that it can be expensive and only projected to a regional audience. This prevents the amount of people you’re able to reach, obstructing your ability to launch a proper campaign. Social media sites like Twitter and Facebook offer campaigning to business pages for a fee. The fee to run a campaign on these sites is specific to the targeted audience you’re looking to reach. The more people you want to market to, the more money you’re going to spend.


Social media campaigning is beneficial because of the large amount of people you’re able to attract. It’s not uncommon for a successful campaign to bring in hundreds of new clients who are all looking to utilize your services or buy your products. Because millions of people use social media everyday, advertising using this method is advantageous and an incredibly modern way of getting your brand name out there. Exposure will drive your company and help your services to sell so that whatever you spend on social media campaigns is well worth it.


A successful campaign requires you to have an eye catching advertisement that gives people the incentive to visit your page. If the ad is dull, boring and offers nothing to the viewer, people are unlikely to want to visit your Facebook or Twitter page. The worst thing you can do is spend a lot of money on a social media campaign and have it be unprofessional and unattractive to the people scrolling through their timeline. If need be, don’t be afraid to get a professional in to help create your marketing advertisements to improve the chances of people wanting to visit your site to learn more about your company.


Twitter Totters Between Free Speech and Hate Speech

Is Twitter doing enough to prevent harassment and bullying? There’s a fine line between free speech and hate speech, and in recent months, Twitter has doubled down on policing hate speech on its platform. On Monday morning, Twitter briefly suspended David Duke’s account. Duke, a former Ku Klux Klan leader, is known to tweet anti-Semitic and racist comments on the platform. Twitter has stated that hateful and abusive conduct is not allowed on its platform. So why, after only a brief suspension, did the company reinstate Duke’s account? Twitter previously banned white nationalist Richard Spenser, although his account was eventually reinstated as well. Twitter is sending mixed messages about reigning in hate speech.


David Duke later tweeted that he didn’t know why his account had been suspended. Twitter later admitted that the suspension was a mistake. In fact, Twitter not only restored David Duke’s account, but it also reinstated the ex-KKK grand wizard’s tweets about shutting down synagogues.


Twitter’s actions regarding David Duke’s account contradict CEO Jack Dorsey’s proclamations that the company planned to take a completely new approach to abuse. How does Twitter decide who gets banned and who doesn’t? Last year, the company permanently banned former Breitbart tech editor and far-right agitator Milo Yiannopoulos for abusive attacks against Leslie Jones.


Twitter’s campaign to prevent harassment, bullying and abuse is more about generating positive news headlines than anything else. It’s safe to say the company wants to have its cake and eat it too.



Why Businesses Utilize Social Media Campaigns

Social media sites like Facebook and Twitter allow page owners to create campaigns, which are sponsored posts found on the front page of people’s timelines. What this does it help people find your page without having to do a search for it. You’re marketing to a wider audience that might not have been able to find you otherwise. After running a successful social media campaign, you could potentially bring in thousands of new customers who are visiting your pages and sites on a daily basis.


Campaigning isn’t just for the large conglomerate companies that have the marketing department to run this type of advertisement. Social media campaigns are great for new business owners and startups looking to bring in new clientele. Because it can be difficult to run a successful business in its first year, expanding your audience to include social media goers is essential. The issue with advertising on the front page of sites like Twitter and Facebook is the price associated with the creation of your ads. On average, you should expect to pay a few hundred to a few thousand dollars depending on your target audience. For example, Facebook charges a smaller fee to a business owner who only wants to reach 100 people and a much larger fee if you’d like to reach 1,000.


When you campaign on social media sites, you need to be prepared for a large flow of traffic to your page. This includes people who are going to have questions, leave comments and who might also write reviews. With your campaign, you need to have a good customer service team put into place who work hard to reply to client feedback. This gives your site a professional and responsive feel and this will encourage visitors to want to utilize your company’s services.


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