Social Media Campaign in New Orleans Tackles Potholes

New York City may be notoriously legendary for its numerous potholes, but the birthplace of jazz seems to be catching up in this regard. In reality, Oklahoma City and New Orleans have more serious issues with potholes than New York City, which is why a resident of the Big Easy has taken to Facebook.

 

“Bicycle Andre” is a resident of New Orleans who took a nasty spill on a city street due to a pothole that he could not avoid. The bike rider told local CBS affiliate WWL TV that his accident caused by the pothole, which is the size of a Moon crater, left him weak and stunned. He was helped out of the roadway by passerby who were worried that a driver could have hit him.

 

After the accident, which required a hospital stay, Andre started a social media campaign to document the severity of pot holes in New Orleans.

 

Although it started as a one-man campaign, “Where’s The Hole” is quickly finding followers and gaining attention. Since late 2016, many potholes have been photographed and shared on the campaign’s Facebook Timeline, and at least one hole has been covered up by municipal work crews.

 

The potholes in New Orleans are even present in the French Quarter, and some of them are on the sidewalks that tourists visit year after year during Mardi Gras. Naturally, the potholes in the tourist districts get repaired rather quickly; sadly, this is not the case elsewhere in the city.

 

Although car drivers are more likely to complain about potholes, it is important to note that these are issues that are more dangerous to bike riders and pedestrians since they are less protected. Many of the holes in New Orleans are marked by residents instead of being blocked off by the municipality.

 

How Social Media Predicted America’s Next President

Media houses were so sure of Hillary’s win (they even vouched for her) until Trump hit the square in the face with a massive victory. Every news hub was shocked, so were the analysts they hired daily to bash each other in irate debates. But do you know who got it right all along?—Social media.

 

After Trump’s win, it was evident that news rooms were looking in the wrong places. Expert social media analysts only had to gauge the temperature on social websites to predict the outcome from a mile away. Trump new this secret all too well, and he maximized it to his advantage.

 

While the Hillary camp spent millions printing banners, erecting offices and burning gas money on the road to win more states, Trump only focused on social media. He infiltrated sites like Facebook and Twitter with his campaigns. And guess what he used to grow his social media followership? Yes, the very leaked video of his supposed ‘locker room talk’.

 

More people subscribed to Trump’s social media accounts to follow his responses to the alleged leaked tape. Just like that, he grew his followership which boosted his social campaign further. Then Donald Trump dealt his last card, delivering a very sobering response on the last debate which saw people warm up to him after all. Likes and shares translated into votes and Hillary Clinton had to make that last phone call to him eventually.

 

Interesting though is that a lot of the so called analytic experts still don’t believe in the power of social media. But if the US election is anything to go by, social media campaigns do garner popularity—and votes.

Twitter- Still Going Strong despite Recent Business Hitches

The business troubles being witnessed at Twitter are ushering in another round of questions. However, viewed from the larger picture, these don’t seem to be in any way affecting the central role being played by this global Company on the world stage. From a business perspective, Twitter is doing badly following its botched sale.

 

But on the social media platform, it continues to be at the center of key global events currently taking place, shaping them more than ever before.

 

Center Stage in US Election Campaign

 

Twitter emerged as one of the most important social media platforms during the recently completed presidential election in the US. During the three presidential debates, it played an important role. It literally turned into the conversation hub with tweets going viral and the whole world was following.

 

The Brexit Fall-Out and Others

 

The Twitter platform has become an important updates source regarding the ongoing Mosul liberation, the war in Aleppo and more significantly the Brexit Fallout. Not be left out is the regular sports commentary and celebrity spats.

 

Twitter continues to provide unrivalled real-time glimpse into what is happening around the globe in a way that no other platform can.

 

Bottom Line

 

Michael Jackson’s death more than seven years ago was first reported on Twitter, and social media can arguably be said to have propelled Obama to the top US political office. Twitter is not just powerful and relevant but it is your immediate news source.

 

Over the last 3 years, Twitter has been going through different stages of business grief and all of it under the public glare. What is emerging clearly is that no matter the kind of business turbulence, nothing seems to shake what Twitter began a decade ago. This is something that no social media appears to successfully duplicate. Twitter remains relevant as ever.

Successful Social Media Campaigns Launched in 2016

Online marketers heavily relied on social media to promote their clients’ brands in 2016, and some of them were able to craft truly meaningful campaigns that resonated among netizens.

 

With the above in mind, here are some of the most successful social media campaigns of the year:

 

Jose Cuervo Tequila

 

Brands that appeal to Mexican-Americans know that the Cinco de Mayo festival is a golden opportunity to promote their products in a festive manner. This year, legendary tequila brand Jose Cuervo chose charismatic actor Luis Guzman to ask fans to send them Cinco de Mayo stories, which he read aloud on Facebook to great comedic effect.

 

KFC – United Kingdom

 

The British franchise of KFC came up with a brilliant idea similar to the ice bucket and mannequin challenges that went viral on social media. The friendship bucket test consisted of a clever video quiz that tested the knowledge of two friends about each other; correct answers were rewarded with freshly served fried chicken pieces from the bucket shared by the two friends.

 

Scoot Airlines

 

This budget carrier, which is wholly owned by Singapore Airlines, took a simple idea to promote their brand among young Australian travelers: witty videos that showed the reservations process, trip planning and boarding the aircraft. The twist was that each video was produced in correlation with personality types according to data found on Facebook. The resulting videos were not only hilarious but also worth sharing across social circles.

 

Facebook Wages War on the Spread of Fake News

To combat the spread of fake news, social media giants Facebook will be working with ABC News, Snopes, Politifact and the Associated Press, as well as other news organizations in a coalition to fact-check articles posted on the site. Facebook articles flagged as fake news will be denied access to Facebook ads, a popular viral spamming tactic purveyors use to attract traffic to third party websites and spread false news quickly.

 

 

Fake Third-Party Sites

 

 

Changes will only affect the spread of fake news. Sites that specialize in political satire, opinions, or anything else that cannot be easily classified will not be affected. Additionally, Facebook will be checking the authenticity of third party websites to see if they are masquerading as popular news sites. Sites full of adverts will also be ineligible to display Facebook ads on their home pages. Typically, fake news third party sites are full of cheap ads and fake news spreaders make more money when Facebook users click on the fake articles and are redirected to the websites.

 

 

Sharing of Facebook Posts

 

 

Articles that a lot of people read and do not share will be placed lower on the feeds. Usually, when people read good articles, they share. Facebook will use the read to sharing ratio of articles to flag poor quality or misleading articles. If users still insist on sharing the article, a reminder will pop up indicating that the credibility of that particular article is questionable.

 

 

The company is trying to work with many partners as it can to minimize the spread of fake news. Facebook is also a part of another coalition with major media and tech companies including CNN, New York Times, Google, and Twitter called the First Draft Coalition. The First Draft Coalition’s sole objective is to eliminate the spread of misleading news articles on the internet. Currently, Facebook has over 1.8 billion active users, with each of them spending about an hour daily on the site. The company will be looking to increase these numbers by fine-tuning the content so that people can easily find what they are looking for and visit regularly.

 

 

 

To Reach Generation Z, Social Media Marketing Campaigns Need to Change Tactics

While most of the discussion on how to reach the latest generation of consumers has focused on millennials, or people who were born between 1980 and 1990, another generation is quickly coming into prominence: Generation Z, which is composed of people born between 1995 and 2005. While these two time periods may not seem so far apart, there are crucial differences in how these groups of people grew up that make them very different as consumers – and social media marketing campaigns are going to have to start paying close attention to those differences if they want to remain effective.

 

The key difference that separates millennials from Generation Z is that millennials were, for the most part, exposed to the Internet as teenagers, while members of Generation Z have never known a world without the Internet – and many have never known a world without modern smartphones. As a result, while millennials are generally very heavy users of online media and social platforms, Generation Z-ers can be more selective, and will pick and choose which platforms to use – and they are very quick to move on to the next platform as soon as their friends do. For this reason, very few Generation Z-ers are on Facebook compared to millennials, preferring Instagram and Snapchat instead. One defining characteristic of Generation Z-ers is that they use multiple social media platforms to communicate with different groups of people – they’ll talk to strangers via Instagram, but only Snapchat their friends, for example.

 

Social Media Campaigns Are Only One Part of Preventing Suicide

More reports are confirming that suicide is the leading cause of death for Australians between the ages of 15 and 44. Suicide also impacts more than 85% of people, because 1 in 7 people will have suicidal thoughts at some point in their lives. These statistics make it clear that suicide is still a very prevalent problem that needs to be dealt with properly.

 

Each September, the world recognizes the tragedy of suicide and we are called on to recognize suicidal behavior in friends and loved ones. The month is a time when we take special care to have the difficult conversations that could help to save a family member’s life. Social media campaigns like #itsoktotalk have resulted in a significant increase of posts about depression and suicide, which makes it easier to have the challenging discussions that come with suicidal thoughts.

 

However, there isn’t much of an impact on the statistics.

 

It seems that sharing a selfie on social media may not be a very effective way to stop someone from committing suicide. And while conversations can be helpful, they are only the first step to saving someone’s life.

 

Scientific literature reveals that there are ways to pinpoint which strategies can truly reduce the suicide rate. The most effective way to prevent suicide is to improve the public’s access to high-quality mental care care. Medical professionals should also be more skilled and comfortable when it comes to addressing suicidal behavior and depression. This also means that educational professionals and school counselors should be on the lookout for dangerous behaviors in order to save students.

 

Of course, social media campaigns work well when it comes to raising awareness about an issue. Awareness alone won’t save lives, but it can serve as a helpful tool to prevent suicide when used with other methods.

 

It’s important to encourage friends and family members to do more than just retweet when it comes to social media campaigns that bring attention to suicide. Social media can be used as a way to get the attention of political leaders who can implement suicide prevention programs. This combination of social media awareness and community involvement can help to save lives.

 

 

How Social Media Predicted America’s Next President

Media houses were so sure of Hillary’s win (they even vouched for her) until Trump hit the square in the face with a massive victory. Every news hub was shocked, so were the analysts they hired daily to bash each other in irate debates. But do you know who got it right all along?—Social media.

 

After Trump’s win, it was evident that news rooms were looking in the wrong places. Expert social media analysts only had to gauge the temperature on social websites to predict the outcome from a mile away. Trump new this secret all too well, and he maximized it to his advantage.

 

While the Hillary camp spent millions printing banners, erecting offices and burning gas money on the road to win more states, Trump only focused on social media. He infiltrated sites like Facebook and Twitter with his campaigns. And guess what he used to grow his social media followership? Yes, the very leaked video of his supposed ‘locker room talk’.

 

More people subscribed to Trump’s social media accounts to follow his responses to the alleged leaked tape. Just like that, he grew his followership which boosted his social campaign further. Then Donald Trump dealt his last card, delivering a very sobering response on the last debate which saw people warm up to him after all. Likes and shares translated into votes and Hillary Clinton had to make that last phone call to him eventually.

 

Interesting though is that a lot of the so called analytic experts still don’t believe in the power of social media. But if the US election is anything to go by, social media campaigns do garner popularity—and votes.

 

 

Facebook Gets Some New Color

Facebook has made changes to its interface in order to maintain the intimate conversations with friends and family that it used to be known for. These changes extend to make text statuses into something akin to photos through access to colored backgrounds. Users can now choose any to appear behind the status’ text. Other aesthetic options include color gradients. Facebook will be rolling out these features over time. Initially, colored statuses can only be created by Android users; however, everyone, regardless of their viewing platform of choice, will be able to see them.

 

A company spokesperson commented that the changes were being made in order to attract more attention. Another potential gain with this approach would be a surge in “original sharing;” most shares come from other shared posts. Lastly, Facebook’s statistics have indicated continual decline in newly shared content since 2015, with professionally published content continuing to surge ahead of original shares, reducing the latter’s presence.

 

Facebook has already made some eye-catching changes, such as rendering short status messages in huge fonts. Both the colored background and font changes could be seeing as ways to snipe at Twitter despite Facebook’s comparatively giant pool of users. When Facebook added a News Feed, it focused solely on text. When statuses were posted, the word “is” used to precede them, indicating that the person was engaging in real time. Despite these aesthetic tweaks, Facebook’s CEO has maintained that video, 360 degree interfaces and VR will be the next steps in Facebook’s evolution.

 

A Simple Call to Action Boosts Social Media Campaigns

Customer engagement leads to conversions. Getting a customer to engage requires a well designed call to action. Pretty much every social media campaign relies on calls to action to sell products, increase visibility or gain leads. Well crafted calls to action suit each of these purposes. In order to reap the benefits of customer engagement there are a few tips to know.

 

Effective Calls to action are simple. The call should start with a verb, this is called the trigger. Verbs signal action. For instance, the phrase “please subscribe” is far less engaging than the phrase “subscribe now.” To really increase the odds of engagement, employ the use of “click triggers.” A click trigger is an added incentive. “Subscribe now for free shipping,” is a better call to action than “please subscribe.”

 

Another way to keep a call to action simple is to use the first person. This might go against everything you know about writing copy, but in an A/B test conducted by Unbounce, researchers found that the use of “my” in calls to action yielded higher conversion rates than “your.” In other words, phrasing a call to action as “download my free song” will result in more downloads than “download your free song” or “download a free song.”

 

One last tip, create urgency. Consumers want a deal and they want exclusive deals. Think about Ebay’s countdown feature. Your call to action should reflect urgency. To keep it simple, try a phrase like “Download my free song now.”