Social Media Campaigns That Made an Impact in 2016

It is impossible to choose the best social media campaigns of 2016 because there were so many good ones. There were a few major factors which played very large roles in the success of social marketing campaigns during the past year. The first was the various changes in algorithms used by Instagram and Twitter. There have also been a wide variety of messaging apps that have been introduced and become very popular with the general public. Companies took advantage of these factors and designed their social media campaigns around them. As usual, a few companies did better at this than their competitors. Here are a few examples of the social media campaigns that really attracted a great deal of attention to their products.

 

Reese’s #MarchMadness

 

Reese’s was the official sponsor of the NCAA Men’s basketball tournament for the fourth consecutive year. The videos that were created for this particular social media campaign contained outstanding visuals that made viewers interested in the Reese’s brand. The writing in these spots was also far above what you typically find in your average social media campaign.

 

Lowe’s #LowesFixInSix

 

This campaign from the Lowe’s home improvement chain shows people how to fix various things around their home in only six seconds. The concept was a brilliant one. It quickly caught on and became a trending hashtag. Stop-motion animation is used to create each short video. This type of animation is not commonly used these days. Therefore, it makes the spots more memorable to the viewing audience.

Some of the Most Successful Social Media Campaigns

Social media has changed the way that people communicate with each other. It has also revolutionized the way that companies can promote their products to consumers. There can be no question that a company needs to have a presence on social media if it is going to be a factor in today’s world. Here are a few examples of social media campaigns that have generated significant profits for the companies that have used them.

 

Tesco

 

Tesco is the largest chain of grocery stores in the United Kingdom. The company had a breakthrough with a series of videos posted on YouTube that were aimed at parents who were looking to buy something for their children for Christmas. The videos showed children playing with all of the most popular toys for that particular Christmas season. This told many parents what their children would most likely want. Tesco experienced an increase in toy sales as a result of the campaign.

 

Scoot Airlines

 

This company carefully analyzed info that they gathered from looking at the Facebook data of potential customers. They used this data to market trips to destinations these people would most likely want to visit. This resulted in a sales increase of more than 150 percent.

 

KFC

 

KFC created a very successful campaign in the United Kingdom called the “friendship bucket.” KFC credits the campaign with getting many British people interested in trying their chicken who were not previous customers. The likeability of the actors used in the campaign was key to its success.

 

 

 

Germany Takes Steps to Address Fake News on Social Media

The coalition government in Germany has had it with fake or inaccurate news reports circulating on social media. A plan is afoot to put a heavy foot down on fake news on Facebook and other social networks. Legal sanctions may be levied against social media sites that do not remove provably fake news within a set period of time. Sanction might come in the form of a €500,000 fine.

 

How all this ends up playing out remains to be seen, but it would be difficult to envision any scenario in which a social media giant with billions of cash in reserves could monitor millions upon millions of published posts every day.

 

Ten years or so ago, social media — then dubbed social networks — were online hubs for tech lovers and young persons. In time, the value of social media and an informational and promotional tool grew so significantly, members of all demographic groups started creating and communicating via social media. Billions of people are “wired” to social media platforms. These platforms are where they get a tremendous amount of their information.

 

The free flow of information makes it difficult for politicians and powerbrokers to control messaging. Yes, the dissemination of fake and harmful news is a problem. When the distribution of fake news is linked to cyberwars, the problem becomes even more ominous.

 

That said, concerns over totalitarian censorship of news governments disagree with should never be ignored. As history shows, the enacting of censorship laws never lead to good results.

 

Western Australia Election Will Rely on Social Media Campaigns

Donald Trump’s use of Twitter during his presidential campaign helped him to reach an audience that would have been almost impossible to reach otherwise. There is no question that social media now plays a crucial role in the lives of more than 1.5 billion people around the world. It should be no surprise that Australian politicians are now using social media campaigns to get their various messages across. President Obama was the first major politician to show what a powerful tool social media can be in the political world if it is used properly. Now politicians from around the world have jumped on the social media bandwagon.

 

Western Australia will be having a very important election in March of 2017. If early reports are any indication, social media campaigns are going to play a major role in the election. Politicians in Australia like the fact that they can make their pitch directly to voters. Also, social media is free. This means they do not have to spend their precious campaign money on as much advertising as they normally would. You can send out as many messages on Facebook and Twitter as you want without spending anything.

 

How seriously are the Australian political parties taking social media? Digital media advisors are now being employed full-time by several of the parties. This indicates that these parties plan on using social media very heavily in their campaign strategy. Many Australian politicians now believe that it is impossible to get elected without an effective social media campaign.

 

Goodbye Alt-Right: The Tweet Heard Around the World

Has Twitter gone too far in its attempt to clean up harassment and hate speech from its platform? It depends on which side of the fence you’re on. On Wednesday, BBC News and USA Today were the first media outlets to report that Twitter had suspended the accounts of several alt-right figures. The alt-right, a loose online affiliation of right-wing conservatives, reactionaries, and other anti-establishment types, has come under attack for promoting harassment, hate speech and bullying. The group’s trolling tactics are said to have spread fringe ideas to the mainstream and driven white-male identity politics into the heart of American political discourse. Many democrats believe the alt-right played a role in determining the outcome of the 2016 election.

 

This is the second time in a week that Twitter has launched a campaign to clean up its social media platform. Twitter hasn’t revealed why it suspended the alt-right accounts, and further information is scarce at this time. USA Today said Twitter suspended the accounts of four high-profile figures, including the leader of a white nationalist think tank. The question needs to be asked: Is this an attempt by Twitter to rid the platform of abusive behavior, or is it the Left’s way of fighting back after President-elect Trump appointed Stephen Bannon, a man associated with the alt-right, as his chief strategist? The alt-right’s most controversial figures are calling Twitter’s action the “Great Purge” and a form of corporate Stalinism. But what does the rest of America think?

 

 

How Social Media Helped Donald Trump Win the Election

How much of a role did Facebook and Twitter play in the election of Donald Trump? Since Trump’s spectacular victory, a shock and awe upset unheralded in U.S. politics, much has been made about his hidden Facebook army and the alt-right’s social media campaign against Hilary Clinton. While mainstream pundits and national polls underestimated Trump’s support, social media was the real indicator of the 2016 election. Anti-Clinton hashtags, memes, misinformation, fake news, and extreme clickbait spread so widely during the campaign that many people believe social media played a key role in determining the outcome of the race.

 

The alt-right, a loose online affiliation of conservatives and reactionaries, spread fringe ideas to the mainstream through social media. Facebook and Twitter were powerful tools in political spin battles, and in the end, as the result of the election became clear on Tuesday night, these new technologies proved more powerful than mainstream media outlets. It could be said that Trump’s supporters used “trolling” tactics to create a brand, a self-replicating political narrative that spoke to the red, rural America that traditional media forgot.

 

Mark Zuckerberg and other social media founders are now faced with a dilemma. How will Facebook and Twitter crack down on misinformation and fake news stories and at the same time protect freedom of speech? Does social media promote an aggressive and sensational brand of “journalism,” or does it simply provide an alternative narrative to mainstream media? These are difficult questions with no immediate answers.

 

 

Political Campaigns Have Abandoned Newspapers for Social Media

Algorithms and strategically positioned content on social networks are far more effective than journalistic reports and newspaper endorsements for political campaign purposes.

 

The social media campaigns of the Trump election in the United States and the Brexit referendum in the United Kingdom are the two best examples of how politics have come to ignore traditional media in favor of engaging audiences online.

 

According to a recent analysis by Damian Tambini of British newspaper The Guardian, the Brexit referendum was boosted by the decision of the campaign directors to not spend millions of pounds in traditional advertising outlets such as newspapers, radio and television. The marketing agencies behind the campaign to leave the European Union determined that social media was not only a cheaper but also more efficient option than traditional option. Besides, British radio and television outlets tend to follow the views of the staid BBC, which is pretty much a pro-EU media outlet.

 

With regard to the Trump campaign, the stakes were higher and riskier because of the powerful, established opponent Hillary Clinton, who was the overwhelming favorite of the traditional media establishment. With nearly zero newspapers giving endorsements to Trump, the social media counteraction was swift and extremely effective.

 

The advantage of political campaigns conducted in social media is that they do not require the ability to spin issues, something that Trump is not very good at because he comes across as a snake oil salesman. Social media campaigns are about concrete goals such as getting more votes by any means necessary.

 

“Robopolitics” Campaigns Rise On Social Media

After the vote to leave the EU in the UK and the stunning election of Donald Trump in the USA, media analysts are taking a serious look at the rise in social media campaigns. To explain this new emphasis on targeting social media users in politics, analysts have invented the term “robopolitics.”

 

Robopolitics refers to the process of sending out campaign messages on social media sites that are not influenced by journalistic critiques. Many people working in traditional journalism fear that the rise of robopolitics might totally destroy the fact-checking function of the mainstream media.

 

Social media campaigns are undoubtedly the way of the future. A new statistic shows that most UK ad revenue is now made via Google and Facebook. Indeed, more ad revenue was made through these two platforms last year than through all the UK newspapers combined.

 

Both the Trump campaign and the pro-Brexit campaigners were active in their adoption of robopolitics. The strategy media analysts find with all of these robopolitic adverts is that they begin with their intended outcome and work backwards from there. These ads are not concerned at all with persuading the mainstream, instead they are tailored to increase enthusiasm with those already committed to the cause.

 

Analysts are also finding that political campaigns no longer need to worry about media spin nowadays, mainly because very few people have faith in the media as a fact-checker. Since political parties no longer need to worry about viewers taking media critiques seriously, campaigns can directly tailor their messages to their constituency.

 

Analysts believe that robopolitics on social media will only increase in the coming years. The use of databases and sophisticated targeting software to send the right messages to the right people will become even more crucial for political campaigns of the future.

 

 

Social Media Campaigns Like Great Doing Good Can Inspire Social Action

Last fall, the Social Innovation and Global Ethics Forum of SIGEF brought together nonprofit organizations, social entrepreneurs, skilled speakers and those interested in social change met for three days to talk about pertinent issues affecting the global community.

 

Horyou.com, the social network that focuses on social good, made the SIGEF event even more exciting by launching the hashtag #GreatDoingGood, which is both a social media campaign and website that supports local acts of social justice and humanity. The campaign has collection several testimonials from individuals in various parts of the world about why doing good is great. This initiative is an attempt to inspire others to engage in positive activities that will better their communities.

 

#GreatDoingGood also offers more incentive by making social action into a fun game. Those who are interested can submit videos of their community service and methods for social change, and the winner will receive a cash prize of $1500. An additional $1500 will go toward the winner’s charity of community organization of choice. These types of contests encourage people to be more engaged in their communities, and prompts individuals to come up with viable solutions for community issues.

 

Individuals are not the only beneficiaries of #GreatDoingGood. Companies can also participate. When companies participate in these types of programs, they encourage employees to volunteer and donate to local charities. It’s clear to see that #GreatDoingGood is one of the most effective ways that social media is spreading the word about doing good in society.