Category: Social Media Campaigns

How To Successfully Run A Social Media Campaign

A social media campaign gives you the opportunity to take your business to the next level. You will be able to reach a bigger audience. That is why the return on investment can be high. If your campaign is stagnant, then there are a number of things that you can do to revive it.

Your campaign may be stagnant because you have been using the same tactics for years. That is why it is time for you to use different tactics. Create new and engaging posts on your page. You may also want to post your content at different times.

You will need to interact with your followers. Even though you can reach a lot of followers on social media at one time, nothing beats one on one interactions. Using visual content is another way that you can revive your social media campaign. Most people would rather watch a video than read a blog post or article.

Sponsoring a contest will help revive your social media campaign. Contests give people a reason to like and follow your business. You do not want to rely on just one brand. You can start satellite personal brands. Furthermore, you should keep tabs on what your competitors are doing. You should pay attention to who is following them and what they are interested in. Try using some of the strategies that your competitors use.

Things That Make a Social Media Campaign Successful

When you are running a social media campaign, you need to make sure that it is profitable. According to Forbes, these following tips will help you.

First, you should NOT treat it as something that is a free strategy. You have to invest in it. Invest in someone who knows social media marketing and who knows how to set up profitable campaigns. You should also invest in tools that can help you out. In addition, you need a strategy. This means that you cannot just post things randomly and expect it to pay off. You need to plan what you are going to do.

You also have to be consistent. This means posting things that follow a consistent theme and which are targeted to a consistent audience. In addition, you need to post with the right frequency. Of course, posting too much might not be a good idea, as you might annoy your followers. However, at the same time, you need to make sure that your social media feed gets updated on a regular basis.

You also have to provide value. This means that you have to post things that your readers are interested in. You have to post authoritative content. It is also a good idea to post things like discounts so that your audience gets a lot of value from you. You should also be personal and human so that you connect with your audience. You should be professional, but people have to be able to relate to you.

Trends to Use In Your Social Media Campaigns

When posting on social media, it is important to use the following tips to make your social media campaigns successful. The following are all trends that are increasingly found in social media campaigns.

One is to include rich forms of content. Basically, this means content that increases engagement. One example of this would be videos. Another would gifs, which are extremely popular. Memes are also included, as are polls.

You should also focus on user generated content. This means that if a customer posts a photo of themselves happily using your product, you should promote that photo by displaying it on your own feed and by reposting it. User generated content is extremely powerful, because people trust recommendations from people who are like them.

You should also focus on the type of content you put out. On one hand, you want to post evergreen content, which is content that will always be relevant. However, at other times, it is a good idea to post time limited content, as this usually generates more engagement and more buzz.

You also have to make sure that your content is optimized for mobile devices. For example, if you are sending out emails, make sure to use a template that works on mobile devices. The same goes for social media campaigns. Make sure that the pictures appear nicely on mobile devices.

Seven Social Media Campaigns that Brands can Leverage to Stand Out

Facebook boasts of over two billion active users, and businesses are ready to leverage the platform including other social media networks to further their agenda. Social media marketing is presently the in-thing for brands, but since social media trends begin to change as soon as they have been established, many businesses are grappling with social media marketing. However, there are various ways that brands can stay afloat despite the dynamicity of social networks. Syed Balkhi (an entrepreneur, a growth hacker, and marketer) shared seven social media campaigns that businesses can adapt to stay visible to social media users.

· Use of humor – Balkhi suggests that laughter is a powerful tool that can entice users to find more about a brand. He uses last year’s Deadpool movie to illustrate his point. The film went on to be one of the highest grossing R-rated movies because the marketing team adopted humor in billboards, video clips, and posters meant to promote the movie. In fact, one of the billboards went viral on social media.

· Use of behind the scene clips – social media users are fascinated by how characters in their favorite ads or movies behave in real life. There is no better way to quench their curiosity than availing behind the scenes videos.

· Capitalizing current trends such as the 2014’s ice bucket challenge

· Use of renowned personnel – social media users trust messages passed across by people that they already know such as celebrities.

· Make the business’ stand known – some people may argue that this might be detrimental to business, but Balkhi is convinced that businesses stand to gain trust and recognition by demonstrating to the world that they care about an important cause.

· Use of ChatBots – social media users often send messages to inquire about a product/service. A ChatBot will ensure that responses are generated 24/7.

· Giveaway contests

Selfie Social Media Campaign Backfires

There are plenty of social media campaigns that work out great. They are ones that capture the public’s imagination and work well for the companies that are behind those campaigns. This is great for marketing because it does not have to be that expensive but can at the same time generate a huge result for the company that pulls this off. That being said, there are some social media campaigns that just do not work out.

 

One campaign that did not turn out as planned was the Walkers potato chip company campaign according to CNN.com. The whole idea behind the campaign was that people were supposed to send in selfies in order to have a chance to win tickets to a football game. Some of those pictures were even blasted out on big screens on popular streets in the United Kingdom.

 

This might seem like a good idea that would generate interest as well as reward some lucky individual with the football tickets that they would like to have. However, the public quickly took this over and sent in pictures of well known killers and even child molesters. It doesn’t seem like those who were tasked with screening out some of these types of things understood what was happening perfectly. They allowed those pictures to go up along with the rest.

 

The pranksters had their fun with this one and were able to get the pictures of criminals up on the big screens. The Walkers company was not so pleased with what happened with this campaign, but it is hard to deny that it did get them some attention. Unfortunately for them, it is not the kind of attention that you want to have shown upon your company.

 

Considering this, it will probably be some time before another company takes the route of running a campaign whereby they show pictures up on the big screens of then streets of London and elsewhere for a very long time to come.

 

The Labour Party’s Use Of Social Media Helped Them Do Well At Election Time

The Labour Party in the United Kingdom is already a popular Party with younger voters. At least it is more popular than the alternatives. That is why it was so wise for the leaders in that Party to use social media to help energize those young people to come out to vote.

 

Bloomberg Politics News is very clear when it details exactly how the Labour Party reached out to younger people to try to turn them out for the election. The Party put out a lot of messages in their favor and then had people sharing them with their friends and family all over social media. Quickly this helped to spread the message of what the Labour Party wanted to have heard.

 

The best part of this whole saga for Labour is that they personally did not have to have their hands on the cookie jar so to speak. It did not have to be so in your face that the message was coming from them. Rather, they just had people sharing what they already put out there. It works out to be essentially a free endorsement from the people who share these posts. That endorsement is strong because it goes out to trusted friends and family who already like the person sharing it. That helps bolster the message.

 

Labour capitalized on social media while their main opponents the Conservative Party did not use social media nearly as effectively. This may be the reason why even though the Conservatives were leading in the polls quite heavily, they were the ones who actually lost seats in this election. They were expected to pick up even more seats, but that is not how things panned out. The younger voters showed up, and they showed up heavily in favor of Labour.

 

Given this outcome, perhaps the Conservatives will think twice about how they use social media to engage with their voters in the future. If this election showed anything it is that the power of social media is not to be ignored.

 

Did A Failure To Use Social Media Campaign Cost Conservatives The Election?

The Conservative Party of the United Kingdom has had a huge shaming after having a terrible result in an election that they called for. Although the Party won more seats than any other Party, they actually lost seats compared to where they were and they also lost their overall majority. Given this, they should now be looking back and reflecting at what went so wrong.

 

The Independent reports that one area that the Party might need to look at again is the fact that their social media efforts never once called on voters to get out and get registered to vote.

 

It is one thing to miss the mark on social media when it comes to an election, but it is something else entirely not to remind people to get registered to vote. It is important to remind your voters this as often as possible because you want them to get those papers turned in and then get out there and vote on Election Day.

 

The Conservative Party failing to even mention registering to vote even once on their social media pages just goes to show how much they believed they were going to sweep into power without any problems. That is often a fatal error to make when you are running a national campaign.

 

The Conservative Party is going to have to do a lot of soul searching to figure out what they can do to correct the problems that they suffered in this past election. They can correct this one pretty easily if they set their mind to doing so, but the fact that it was able to happen in the first place should be some kind of an embarrassment to the Party. Going forward they will surely need to do better to reach out to people on the Internet where so many things are decided these days. If they are unable to do so they may suffer worse losses going into future elections.

 

A Popcorn Brand Should Have Thought Of This Social Media Campaign

Domino’s is betting on its Facebook Live Movie Nights to attract viewers by rewarding them with a 20 percent pizza discount code at the end of the comedy classic. As more viewers watch the movie, Domino’s will raise the discount. Ferris Bueller’s Day Off is the first free live streaming movie in Domino’s social media campaign; it will debut on Sunday, June 11th at 7PM ET, the 31st anniversary of the movie’s debut in theaters.

 

When Facebook Live debuted in 2015, marketers immediately began broadcasting to the popular social media’s vast audience. MGM-owned EPIX, a premium cable network that owns the rights to stream Ferris Bueller’s Day Off, carries out Domino’s campaign. EPIX is offering a 30-day free trial to viewers as well. Domino’s Pizza Ferris Bueller-themed ads, created by CP&B, have been running since April, however, Paramount Pictures forbid mentioning the name Ferris Bueller.

 

Domino’s has already used various technologies to sell more pizza, including having drones deliver pizzas in New Zealand and robot deliveries in Germany and the Netherlands, where customers received a code to unlock a hold in the robot to retrieve their order.

 

While Facebook generally frowns on publishers posted pre-recorded content on Facebook Live, Domino’s and EPIX received a waiver because Facebook is interested in introducing more users to Facebook Live. Hoping to have fans of the iconic film tune in, Russell Weiner, president of Domino’s USA. “Now fans of the movie can interact live with each other and even order and enjoy a pizza, all from the comfort of their favorite screen.” It makes a person wonder why a popcorn chain has not taken advantage of streaming movies on Facebook live, since popcorn and movies are a classic combination.

 

 

The Many Different Uses For Social Media

When thinking about Facebook, Twitter, and all of those other platforms, one thing that is certain is that different people use these platforms for different reasons. Therefore, one of the best things to do for people who sign up for social media is to figure out what it is they want to use it for. In many cases, people use social media in order to connect and even meet people. However, there are other uses for social media. One thing to consider is that different types of people use social media for different types of purposes.

 

One other common use for social media is for marketing and advertising. However, the marketing aspect of social media needs a lot of thought because in many cases, people do not find these ads to be beneficial. Instead, those ads are nuisances that get in their way of their enjoyment of social media.

 

Another good use for social media is customer service. In fact, this is one of the best ways for customers to contact the company with concerns. A lot of companies have hired teams for social media so that they can not only work on the campaigns, but connect with customers. As a matter of fact, customer service is one of the best things to work on with social media. This will in fact bring more business to the company.

 

The Best Social Media Site For Video

Eventually, online business owners are going to have to use video to bring forth sales. This is of course when they become really successful. Therefore, it is important to know how to go about social media campaigns. One thing about video is that it is becoming increasingly common on social media sites. Therefore, people have to find out the most effective way to use video for profits. One thing about video marketing is that it is important for people to know where to go for the best deal.

 

Social media platforms are adapting video to their programs. Among the sites that have grown significantly in video is Facebook. However, people that are looking for video based social media will always gravitate towards YouTube. YouTube is the pioneer of social media based video. Given that people can find almost any type of video they want, it is still the most popular social media platform for video. It also offers potential for huge and consistent earnings. The best part about YouTube is that it has become a way to watch TV episodes, movies and other types of videos. This is one of the reasons that people still visit YouTube over other social media platforms. People can also have YouTube on in the background while they are working on other activities like engaging in other social media platforms.

 

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    GiottoPress by Enrique Chavez