Why Businesses Are Using Social Media to Create More Accurate Customer Profiles

Developing a more complete and accurate picture of their clientele is a concern that no business can afford to overlook. Recent trends, like the numerous high-profile businesses and industry leaders who are turning to social media platforms in order to develop a deeper understanding of their customer or client base highlights the value of social media platforms. Tools and resources that may aid in the process of developing or fine-tuning a customer profile can help to improve relationships, lead to increased opportunity for repeat business or assist organizations who wish to create or maintain a more positive image or brand.

 

Identifying Shared Habits and Interests

 

Possessing a more accurate understanding of a customer’s needs may ensure that retailers and service providers will be better equipped to assist their clientele. Customer profiles often play a key role in ensuring that sales and other interactions are able to provide the higher levels of customer satisfaction that may be essential to the long-term success of a business. Plenty of useful insight can be found on social media platforms and businesses that have the means to sift through the data and information that is available are far more likely to uncover underlying patterns or identify emerging consumer trends. Relying solely on customer account information or transaction history during the development of a profile often produces results that may be much less effective.

 

Understanding the Value of Public Interactions

 

Creating and maintaining better relationships with customers and clients can be a far more difficult undertaking for businesses that lack the right tools or who may take the wrong approach with their efforts. Interacting with customers through social media sites may allow organizations to take a more active hand in their efforts to craft the right image. Satisfaction surveys, short questionnaires and other opportunities to learn more about their customer base can also be found online. Failing to maintain a social-media presence or overlooking the opportunity to interact with their customers directly could end up costing businesses far more than they might realize.

 

Using Social Media as a Tool for Boosting Sales

It was recently reported that 78 percent of businesses in America had a dedicated team to market the business on social media. Compared to one year ago, this was an increase from 67 percent. This is an indication that organizations are aware of the role that a social media campaign plays when it comes to engaging and attracting customers. It was also reported by the Webbiquity that 83 percent of customers disliked most of the social media campaigns. For a business to effectively use social media campaign, they should know how to set goals and at the same time know how to achieve these goals. Some of the successful social media campaigns that have been conducted in the recent past include.

TVibes

 

Tvibes is a company that specializes in offering television services and recently implemented a successful social media campaign on Facebook. The company is well known for its humble beginning as it was established in the year 2014. TVibes gives its users the power to decide which audiences watch their programs. The main goal of their social media campaign was to create a base of loyal and active users. They had the objective of encouraging their users to use their app to store videos. The founders of the startup decided to use Facebook to accumulate as many users as possible. With a sign-up, it was possible to log in and have a look into their channels. They used a strategy called lookalike audiences where they targeted people depending on the videos they watched. After this campaign, the company realized more than 50 percent sign-ups that were driven by Facebook, a 20 percent increase in engagement rates and an increase in the number of loyal customers by 10 percent.

 

Glue

Glue is another company that recently used social media campaigns to improve its business. To increase the number of apps being installed, the company recently embarked on an Instagram campaign. At the end of the campaign, the company reported 800,000 impressions as well as a 39 percent increase in the number of installations. Other businesses that have recently used social media campaign to boost their business include Dacia, Redbull and Girl Scouts.

 

 

 

A Social Media Campaign About Feminism

Sometimes what seems like the smallest of moments springs up into a big social media campaign and social media moment. These moments can cause greater social movements in the society as a whole and really turn into something that dramatically impacts the history of the world.

 

One social media movement detailed by the BBC talks about how one woman started a chain reaction of social media posts about feminism and how women are so frequently lectured by men. The message was spread out with the hashtag “Dear Sister”.

 

This message was perhaps also more quickly spread as a result of the fact that it got started by a woman of Muslim faith. It was a nice moment to see someone in her position speak out about what she sees as an injustice. In her first tweet that got the ball rolling she talked about how men often think that they can have as many sexual partners as they wish only to eventually insist upon a virgin to settle down with. The double standard is something that made her angry.

 

It was not long before other women started to post to the “Dear Sister” hashtag talking about the experiences that they had as well. They noted other times in which men have spoken to women from a position of authority and be very demeaning about it. Those men may not even realize that they are being the way that they are being, but it happens every day.

 

That one tweet on Sunday has now cascaded into 18,000 tweets and stories from other women who have shared their frustrations with the way that some men view women and how they speak to them. Among some of these other frustrations are comments about the makeup the wear, what their purpose in life is, and what their aspirations should be.

 

The campaign in particular wanted to highlight some issues found with beliefs by some Muslim men. However, these ways of thinking are not exclusive to Muslim men. Rather, many religious groups and even some secular people have this brand of thinking imprinted in their minds as well. At least this Twitter campaign is putting a spotlight on it and perhaps helping to do something to make a change.

 

Suggestions for Launching a Successful Holiday Social Media Campaign

During the holiday season, corporations and brands try to grab the attention of customers more than other times of the year. That’s why getting the right message across to the right consumers is so important.

 

Here are a few tips for making sure that your holiday social media campaign is successful.

 

Showcase Your Best Sellers

 

List articles and curated content are quite popular these days. People tend to flock to articles that give a “top 10” type of format. Write social media posts and blogs that showcase popular items in your inventory. Consumers generally trust what the masses like, since this is like proof that your company has quality products. You can also use certain platforms like Pinterest to show buyers who are trying to purchase items quickly which products are best for holiday shopping.

 

Have a Giveaway or Contest

 

The holidays are a great time to give back, especially since people are consumed with buying more and more gifts and items. Consumers usually love getting something for free, especially if they can use it as a holiday gift.

 

Give out gift cards to loyal customers or have a contest on your social media page so that consumers can win a significant prize that will keep your company at the forefront of their minds. Items that are “limited edition” are also great for giveaways, and give customers the impression that they have to act fast to get their prize.

 

Schedule Blog Posts Ahead of Time

 

Your blog is one of the best places to post content about your business. Write a blog post about the top gift ideas for the season weeks ahead of time, so you can boost traffic to your website and possibly increase sales. Even though there’s no guarantee that your posts will be at the top of the search engines, holiday-themed content that is properly optimized with keywords can help you to get more website visitors.

 

For more great holiday marketing tips, check out the Huffington Post website.

 

Companies Take To Social Media To Pull Some April Fool’s Day Pranks

April Fools Day is a fun tradition in which we all try to pull one over on our friends or family on a particular day. It is always best to try to be as convincing as possible and see if you can get someone to believe something truly ridiculous. However, it is not just for individuals to do with their family and friends. Now, companies are getting involved with it on their social media platforms as well. If they are successful with their joke it can quickly turn into a viral success for their brand.

 

This year was no letdown when it came to the jokes. Companies like Papa Johns Pizza and McDonald’s made jokes about some of their products that looked like actual commercials. In the case of Papa Johns it was an Internet spot that talked about how the company would begin to sell its famous garlic sauce in gallon containers. People love that garlic sauce so why not buy more?!

 

While things like this are really funny to share with people on social media, this is not the first year that this has gone on. In fact, many companies have done this type of thing for quite a while. For example, Google has been at it for quite a while, fooling people for years.

 

In 2007 the company made a joke about introducing a new product known as G-mail paper. They said that it was a product which would automatically print out your e-mails for you, stack them all up in boxes, and deliver them to your door. The Huffington Post even stated that Google went so far as to create a very convincing website about the product as well. They really took it pretty far to try to convince people of this little joke.

 

The best part for companies about April Fool’s Day is that most people do not mind being taken for a ride on this day. They enjoy the fact that they got had and they can laugh about it. Considering this, many companies are now embracing the so called holiday and using it for their viral marketing purposes, often to great effect.

 

Amazon Is Getting In On The Influencer Game

There was not a lot of fanfare, but Amazon has stepped into the influencer game. Influencers are people with popular social media accounts on websites such as YouTube or Instagram. They are followed by large numbers of the public and therefore have an influence on those members. They put out content regularly that is highly viewed and commented on.

 

For quite some time YouTube has had a program that gives payments to those who are considered to be influencers on their site. They keep the program pretty secret and influencers are not even supposed to talk about how much they earn from the program. That being said, it is well known that some of the top channels on YouTube have influencers who are making a full-time living on the site. Some of those people have even made their career on YouTube.

 

There are several corporate partners for those top influencers. They may be asked to promote a certain product to their fans. It is pretty obvious shilling for one product or another, but viewers are happy to view it because they just love the content that their favorite influencers put out.

 

With all of this known, TechCrunch.com reports that Amazon has released their own influencer affiliate program. The program remains in Beta at the moment and has not generated a lot of press.

 

The program is not currently open to the public, but there are some who are getting to try it out. It is a program which could benefit those influencers to make more money and help Amazon as well to gain revenue from corporate partnerships and referrals to their own site to sell more products.

 

Amazon is currently only interested in those with large followings who meet several other metrics that they know about internally as well but are not releasing to the public.

 

Anyone can use the Amazon affiliate program for their websites on the Internet, but only a select number of people can use this new influencer program. It is basically a more exclusive form of the affiliate program. Perhaps some day this will change, but for now that is how it stands.

 

Parents Are Using Social Media To Fight Against The High Price Of EpiPens

Never question what a parent will do for the health of their child. In fact, parents will do just about anything to help their children in any way they possibly can at all. Given this, those who are selling EpiPens at outrageous prices are on notice. At least that is how you will see it when you hear about the social media campaign waged by parents against the high prices of EpiPens.

 

The New York Times stated that it all began with one mom chatting with friends on Facebook about the high price of EpiPens. She just had to vent about the fact that she was facing a $600 bill for the EpiPens. The cost of this product has gone up 500 percent recently and many feel that this is just the company trying to take advantage of people who rely on EpiPens for themselves or their loved ones.

 

A petition was started and quickly signed online by over 800,000 people who were all frustrated with the fact that these EpiPens were so out of control. This did not go without notice. In fact, the issue was picked up by the Presidential campaigns of both Hillary Clinton and Bernie Sanders. Both railed against the company that makes EpiPens and insisted that they do something to control the costs.

 

The company has been increasing the price of the EpiPens over time, but it would appear to the layperson to be something that happened overnight. Regardless, the price has gone up much faster than the wages that people are earning in general. Given this reality, it is hardly surprising that people are upset about it. When you need something for your loved ones you need to be able to afford it now. This episode shows the power of people on social media.

 

New Digital Marketing Products That You Should Know

The global digital advertising investment expected for 2017 is $ 229.2 billion, according to eMarketer estimates.

 

Digital marketing is comprised of a series of strategies that have adjusted to the market where audiences and consumers form tendencies to respond to needs.

 

Given the increase in users of these new technologies, the market has been forced to evolve the developments with which it counts, so these are four novelties that illustrate the digital market:

 

 

  1. Snapchat and machine learning

 

Automatic learning is one of the great developments that are gaining strength among professionals who project the changes that will occur in the industry. Business Insider reported that Snapchat is pushing for new developments in machine learning that seek to create a search engine that accommodates stories published by users, based on search topics.

 

 

  1. Omnicom’s Artificial Intelligence to Review YouTube

 

Omnicom will use developments in artificial intelligence to guarantee that the publicity ads of their clients and brands are not placed next to videos that it considers to be inadequate.

 

 

  1. Verizon and its commitment to content

 

The commitment to generate content as a marketing strategy could lead Verizon to announce an online television platform, as the company has begun to buy rights to content produced by TV.

 

 

  1. VR and announcements

 

The latest bet of HTC is to announce that it has a new technology that is capable of discovering if ads are being watched in VR headsets through a service called VR Ad Service. This would allow brands to pay for each view of their ads and ensuring that the consumer is actively engaged. In theory, developers will be able to put ads in a variety of forms, such as banners, videos, and 360° cinema into their virtual products. They can be incorporated as an integral part of the software or during loading screens and other transition scenes.

 

Vlogger Speaks Out About Unfair Beauty Standards

Gina Shkeda is a vlogger who shows followers how to apply makeup and discusses current cosmetic trends. She has nearly half a million followers on YouTube, and nearly a million people follow her on Instagram. It’s clear to see that Shkeda has significant influence in the social media world, and she’s using her platform to inspire women who have skewed ideas about what it means to be beautiful.

 

The beauty standards that society has placed on women are next to impossible to achieve, and women of all ages often feel overwhelmed and not good enough. It looks like Shkeda is here to change that.

 

Last week, the popular beauty vlogger posted a photo of her in bed. It looked as though she was waking up, but looked gorgeous, even though the picture showed that she wasn’t wearing any makeup.

 

One of her social media followers, Paige Matthews, commented that if she were as pretty as Shkeda, she’d have a much better life. Gina quickly responded to Matthew’s “compliment” by letting the social media user known that she had lash extensions, microbladed eyebrows and lip injections. Shkeda jokingly admitted that she didn’t even “look like herself” and encouraged the Paige to embrace her own beauty, telling her that she was “flawless.”

 

Although cosmetic surgeries are becoming less obvious to the untrained eye these days, Shkeda thinks it’s important to be truthful about the things she’s done to enhance her look. She wants women to have a realistic mindset about beauty, and hopes that society in general will adopt more practical expectations about female beauty. She shares that she feels women compare themselves so much, especially on the internet, and forget about the minor changes they can make to their appearance to increase confidence. Shkeda shared this information in an email to the Huffington Post recently.

 

According to Shkeda, it’s essential for “the every-day woman” to keep in mind that models, celebrities and beauty bloggers have to keep up their appearance as part of their job. If these professionals don’t look their best and start to lose endorsements or professional opportunities, it can take a toll on their self esteem, she asserts. Women who are not in these industries are now taking on this same pressure, and Shkeda shares that it’s important for young girls to learn not to compare themselves to others early in life, so they can become confident and secure women.

 

Dalai Lama Parable Defines Corporate Culture at LinkedIn

LinkedIn Senior Vice President of Global Solutions Mike Gamson changed his management style based on advice he received–indirectly–from His Holiness, the Dalai Lama of Tibet.

 

A top executive at the social media network, Mike Gamson manages approximately half of LinkedIn’s employees. He’s a close colleague of LinkedIn CEO Jeff Weiner. Global Solutions is responsible for the company’s learning, marketing, sales, and talent acquisition teams.

 

Gamson said in a Business Insider interview that the Dalai Lama’s parable was relayed to him by Weiner. Weiner’s predecessor as CEO was Dan Nye, who had been a mentor and close friend to Gamson. Gamson found the transition difficult at first.

 

That’s when Gamson and Weiner had their game-changing conversation. Gamson referred to himself as an empathetic leader, prompting Weiner to ask, “Why empathetic and not compassionate?”

 

To explain the difference, Weiner offered this parable from the Tibetan Buddhist leader: A man has been crushed underneath a boulder. As he lies by the side of a road suffering, a traveler approaches and feels empathy. So strongly does the traveler feel the man’s pain, the traveler is too overwhelmed to help. A second traveler comes by, feels compassion for the man, and his detached compassion gives him enough distance to be able to formulate a plan to help.

 

Weiner further instructed Gamson in the ways of compassion as the two discussed the mechanics of their first major deal as a team. Gamson says Weiner taught him to take a long-term view of business relationships, standing in the shoes of the negotiating partner in order to find the most benefit for both sides of the deal. He says the deal went through and the relationship is still going strong.

 

Gamson goes on to explain that he soon came to see Weiner as a second mentor. Although initially apprehensive about the change in leadership, he’s now grateful to have Weiner as a colleague.