Category: Social Media Campaigns

Queensland Election Proves How Social Media Campaigns Can Help Politicians

The Queensland election is proving that social media campaigns are a very important tool for politicians. Within a day of the announcement about the election, 1700 tweets were already posted about the election. Over 15 million Australians are using Facebook. Facebook lets you target audiences based on specific details about them. These details include their age, their income, their gender, their location, their interests, and much more. By micro-targeting the right audiences, you can show them targeted ads to influence their voting decisions. It is a crucial part of election campaigning in the social media age.

Politicians get to know exactly who they are targeting. They can even target disinterested voters. This is because voters who visit a website and then leave without doing anything can be targeted again with new ads by using Facebook’s pixel. This can easily be installed on any website and will track the activities of users who came through Facebook.

Politicians in Queensland have said that they are moving away from traditional television advertising to digital social media campaigns in order to get voters to vote for them. Unlike traditional advertising methods which include billboard ads, radio ads, newspaper ads, television ads, and flyers, social media campaigns let you show your ad only to people who are interested in you and are likely to vote for you. This means that you do not have to waste money on targeting people who will certainly never vote for you anyways.

Trends to Keep Up With for Your Social Media Campaigns

If you are running social media campaigns, you need to keep up with the latest trends. Here are some of the latest trends which you should keep up with in the coming year of 2018. The first trend is the use of video on social media. Videos are becoming more and more commonplace in people’s lives. People are even chatting with each other through video chat. Instead of just uploading pictures and posting links to blog posts, you should also upload videos to social media. You can also stream videos on Facebook Live and Periscope.

Another trend is influencer marketing. Many young people trust influencers on social media. By having an influencer give a shout out to your company, you can influence the purchasing decision of many of their followers. Using influencers on Instagram and YouTube is a great marketing strategy.

As for Twitter, other platforms are surpassing it. When it comes to marketing, Twitter is not as powerful as Facebook and YouTube. Messenger apps are becoming more and more popular with young people. Apps like Snapchat, Kik, and Facebook Messenger are good platforms to do your marketing on. You can create automated Facebook messenger chat bots to interact with new subscribers and leads.

Another trend is that businesses are focusing on Generation Z. Generation Z is slightly older than the millennial generation. Millennials who are teenagers do not have the same purchasing power as Generation Z, which is 22 years old at the highest.

How The Internet Changed Media

Media has gone through a lot of changes in the recent ages. A lot of changes have come because of the internet. Before the internet has taken off and become mainstream, media has consisted of television, magazines, newspapers and in some cases, phone books. The only control people had over television was that they can change the channel. If they wanted to bring in content that is viewed by an audience, then they would have to go through many different channels. Even then, that did not guarantee that they would get their work out in the open.

All of this would change when the internet takes off and becomes a viable platform for different types of media. With video capabilities, television has slowly moved online. However, there is one reason why companies like Facebook, Twitter and Netflix are the future of television. This one reason is accessibility and interactivity. People can more easily get their videos out to the public with the use of sites like YouTube. As a matter of fact, many people have become famous because of YouTube. After all, many more people have dreams of fame and fortune than are able to achieve it. Facebook and Netflix allows people a better chance than before to achieve those dreams. This is one of the reasons that internet based companies are thriving and cable service providers are in a panic.

Tips for Knowing If Your Social Media Campaigns Are Succeeding

If you are running social media campaigns, the most important thing to know is whether or not your social media campaigns are working. First of all, according to Forbes, you need to define what working means. Every brand has different social media goals. Your goal may be to get more followers. It may also be to get more traffic or revenue. Perhaps your goal is simply to increase your brand visibility. You have to realize that just having more followers or more impressions, or even more traffic, does not mean that you will be having success. Your followers may not be engaged with you, and the traffic means nothing if it does not lead to an increase in revenue. A thousand visitors that do not buy anything still equals zero dollars.

There are other metrics that you can look at to determine if you are succeeding on social media. You should look at things like your conversion rates and what your visitors are doing on your website after they click on a social media link. You can use Google Analytics to set up goals and track your conversions. You should analyze your growth rates. Instead of looking at how many followers you have, you should be looking at what your followers are doing and how much they are engaging with you. If your followers are visiting your site and bouncing off after a minute or two, then maybe you need to start targeting a different audience.

Syed Balkhi’s Seven Social Media Campaigns for Small Businesses

The internet has changed how sellers interact with buyers. Social networking sites such as Facebook, Instagram, Twitter, etc. are overflowing with potential buyers that companies are dying to get their attention. When sellers finally discover a new way of appealing to internet users, a better method emerges leaving sellers always struggling to entice social media users.

Social media marketing experts such as Syed Balkhi are out to help small businesses to make use of social media to increase sales. In his recent article published in the Huffington Post’s Contributors’ Platform, Balkhi identifies seven ways that could change the social media marketing prospects of the small enterprise.

Balkhi identifies the use of humor as an effective method of appealing to social media users. Marketers that have used humor such as the team that marketed the 2016’s Deadpool movie can attest to the fact that humor attached to a brand’s internet presence works in favor of the brand.

Short clips of behind the scenes when shooting a commercial resonate well with social media users. Such clips enable them to see their favorite actors in their real state. Balkhi stresses that movie companies have used this trick for ages and they have found success with it.

New trends emerge on the social media almost every day and businesses can take advantage of popular trends such as the 2014’s ice bucket challenge to get the attention of potential buyers of their products or users of their services.

The modern world has an array of problems such climate problems that companies can associate with. Balkhi argues that a business may pick a vital cause such as climate change and devote itself to the cause. Social media users are inspired by brands that seek to make a difference

Celebrities and other famous individuals are essential additions to a business team. Research indicates that internet users tend to trust information passed across by people that they already know. Other methods include the use of ChatBots and giveaway contests.

The #MeToo Campaign That Rocked The World

It may have just started as a simple social media campaign, but the #MeToo cause definitely ramped up into something more. Twitter reported that in just a two week span some 1.7 million users had used the hashtag on its platform. There were even other variations of the hashtag floating around in other countries according to CNN. These included a version in France that translated to #SnitchOutYourPig.

It all got started when allegations against Hollywood producer Harvey Weinstein started to come out in the press. He was accused of having sexually harassed and assaulted numerous women over many years. People clung to the story and wanted to speak out about their own experiences. They took to social media to do so. The goal being that as more people talked about their stories, even more would be encouraged to do so. The hope was that this would help eliminate some of the stigma that comes with sexual abuse.

Numerous high-powered men have been accused of sexual assault or harassment as of late, and this is starting to spark a nation-wide conversation. A member of Congress even started a hashtag specifically for Congress. It was hoped that stories of harassment on the Hill would be shared. There have been plenty of them.

Now, more campaigns have been springing up to try to encourage men to talk with one another and come up with solutions for battling the ever-present issues surrounding rape and sexual assault. It is hoped that with more conversation on the topic, more men will be able to be part of the solution on this issue as well.

Starting Your Own Social Media Campaign

There are tons of people who are interested in starting up their own social media campaign. This is a wonderful way to bring in new clients and to ensure that you’re making the most out of this as an option. Once you have decided that this is something that you will want to do, it is time for you to think about working with the pros and knowing that this is something that is going to be beneficial in many different ways. These types of campaigns are quite easy for you to get into, and they can also fit into the budget that you’re able to afford with ease.

There are lots of people out there who are making the most out of this as an option, so it pays to take a look at the different choices out there for you to know what works best for you. This is a great time for you to get this type of work done and it is important that you work with a variety of people who are going to be able to work closely with you and get your marketing done. Marketing is essential for the overall growth of a company, so it pays to put a little bit of money towards this option and see if it is something that is going to be of benefit to you and get you to where you need to be as a company owner who is hoping to grow their own brand.

How to Get Into Social Media Campaigning

There are a lot of businesses currently making use of social media to get their brands out there. If this is something that you feel you can benefit from as well, it is time for you to hire a great campaign option for social media options. Most social media sites offer this as an option for companies using their websites. If this has been something you’re interested in for yourself, it is time for you to think about making use of this option and finally getting your name out there.

There are a lot of people out there who are making use of this as an option for themselves, and it can help a lot if you are going to be growing a company and know that you need a bit of help. The problem with a lot of people is that they are not able to work with campaigning on their own, so it helps to get into the social media option. This is why it is a good idea for you to look at different campaigns out there and see what is right for you. There are a lot of people who are going to be using this as an option for themselves, so make sure that you consider it as well and know that you are going to be able to get your site’s name out there simply by using some of the best social media sites that happen to be out there for yourself and your company.

Australian Newspaper Launches New Social Media Campaign

The Australian daily newspaper, the Gold Coast Bulletin, has announced a new social media campaign to promote the Gold Coast, a popular seaside area in Queensland. Using the tag #SnapGoldCoast, the paper encourages social media users to post their favorite pictures of Gold Coast to Tiwtter, Facebook and Instagram. By jump-starting this new campaign, they hope to boost the image of the so-called Glitter Strip at home and abroad.

Best known for its sandy white beaches and giant waves, Gold Coast is a favorite hangout for surfers and partiers who descend on the city’s various clubs and bars nightly. Part of the campaign’s goal seems to be influenced by a desire to change the visuals of the Gold Coast from pulsing nightlife to scenic landscapes. Last year, the Gold Coast Tourism Board raised eyebrows when their Director of Communications asked local media to help tone down the city’s partying image by not using the popular Glitter Strip moniker. Local residents criticized the board for trying to change the city’s branding, saying they believe a less cultivated image is a positive. City politicians even got in on the action; local MP John-Paul Langbroek declared that he had no problems with the term and even uses the phrase Glitter Strip regularly in the Queensland Parliament.

Co-sponsored by Canon Australia and Harvey Norman Photo Centre, the campaign is set to launch on November 22. Similar campaigns organized by the Bulletin’s parent company, News Corp Australia, are also scheduled to begin in other cities across Australia.

Weaponized Social Media Is A Real Thing Say Some Experts

Some experts are sounding the alarm bells when it comes to how social media has been weaponized. This sentence probably would have sounded absurd just ten or so years ago when social media was just starting to catch on with the general public. It was seen as a place where people could chat with one another, share stories about their life, and keep in touch with friends and family. How could something wholesome like this be turned into something grim?

The Financial Times is reporting that Facebook has stated that at least 150 million Americans viewed at least one fake news story that generated from a Russian campaign of disinformation surrounding the last Presidential election. That is important, because it means that at least that many Americans may have been influenced on how to vote based on things that they saw from a foreign power.

We know that most people did not make a voting decision based on posts that they saw on Facebook, but there are surely some percentage who did. Even if they personally did not, they may have mentioned a story that they saw when speaking with others. If that is the case, then they might have helped to spread the propaganda that outside sources wanted them to spread. Regardless, there was influence one way or the other. Considering this, we can now see how social media websites have been weaponized against groups of people in a large-scale way. This matters and is something that all people should be made aware of.

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