The Queensland election is proving that social media campaigns are a very important tool for politicians. Within a day of the announcement about the election, 1700 tweets were already posted about the election. Over 15 million Australians are using Facebook. Facebook lets you target audiences based on specific details about them. These details include their age, their income, their gender, their location, their interests, and much more. By micro-targeting the right audiences, you can show them targeted ads to influence their voting decisions. It is a crucial part of election campaigning in the social media age.
Politicians get to know exactly who they are targeting. They can even target disinterested voters. This is because voters who visit a website and then leave without doing anything can be targeted again with new ads by using Facebook’s pixel. This can easily be installed on any website and will track the activities of users who came through Facebook.
Politicians in Queensland have said that they are moving away from traditional television advertising to digital social media campaigns in order to get voters to vote for them. Unlike traditional advertising methods which include billboard ads, radio ads, newspaper ads, television ads, and flyers, social media campaigns let you show your ad only to people who are interested in you and are likely to vote for you. This means that you do not have to waste money on targeting people who will certainly never vote for you anyways.