Category: Social Media Campaigns

“Robopolitics” Campaigns Rise On Social Media

After the vote to leave the EU in the UK and the stunning election of Donald Trump in the USA, media analysts are taking a serious look at the rise in social media campaigns. To explain this new emphasis on targeting social media users in politics, analysts have invented the term “robopolitics.”

 

Robopolitics refers to the process of sending out campaign messages on social media sites that are not influenced by journalistic critiques. Many people working in traditional journalism fear that the rise of robopolitics might totally destroy the fact-checking function of the mainstream media.

 

Social media campaigns are undoubtedly the way of the future. A new statistic shows that most UK ad revenue is now made via Google and Facebook. Indeed, more ad revenue was made through these two platforms last year than through all the UK newspapers combined.

 

Both the Trump campaign and the pro-Brexit campaigners were active in their adoption of robopolitics. The strategy media analysts find with all of these robopolitic adverts is that they begin with their intended outcome and work backwards from there. These ads are not concerned at all with persuading the mainstream, instead they are tailored to increase enthusiasm with those already committed to the cause.

 

Analysts are also finding that political campaigns no longer need to worry about media spin nowadays, mainly because very few people have faith in the media as a fact-checker. Since political parties no longer need to worry about viewers taking media critiques seriously, campaigns can directly tailor their messages to their constituency.

 

Analysts believe that robopolitics on social media will only increase in the coming years. The use of databases and sophisticated targeting software to send the right messages to the right people will become even more crucial for political campaigns of the future.

 

 

Social Media Campaigns Like Great Doing Good Can Inspire Social Action

Last fall, the Social Innovation and Global Ethics Forum of SIGEF brought together nonprofit organizations, social entrepreneurs, skilled speakers and those interested in social change met for three days to talk about pertinent issues affecting the global community.

 

Horyou.com, the social network that focuses on social good, made the SIGEF event even more exciting by launching the hashtag #GreatDoingGood, which is both a social media campaign and website that supports local acts of social justice and humanity. The campaign has collection several testimonials from individuals in various parts of the world about why doing good is great. This initiative is an attempt to inspire others to engage in positive activities that will better their communities.

 

#GreatDoingGood also offers more incentive by making social action into a fun game. Those who are interested can submit videos of their community service and methods for social change, and the winner will receive a cash prize of $1500. An additional $1500 will go toward the winner’s charity of community organization of choice. These types of contests encourage people to be more engaged in their communities, and prompts individuals to come up with viable solutions for community issues.

 

Individuals are not the only beneficiaries of #GreatDoingGood. Companies can also participate. When companies participate in these types of programs, they encourage employees to volunteer and donate to local charities. It’s clear to see that #GreatDoingGood is one of the most effective ways that social media is spreading the word about doing good in society.

 

 

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    GiottoPress by Enrique Chavez