Donald Trump’s use of Twitter during his presidential campaign helped him to reach an audience that would have been almost impossible to reach otherwise. There is no question that social media now plays a crucial role in the lives of more than 1.5 billion people around the world. It should be no surprise that Australian politicians are now using social media campaigns to get their various messages across. President Obama was the first major politician to show what a powerful tool social media can be in the political world if it is used properly. Now politicians from around the world have jumped on the social media bandwagon.
Western Australia will be having a very important election in March of 2017. If early reports are any indication, social media campaigns are going to play a major role in the election. Politicians in Australia like the fact that they can make their pitch directly to voters. Also, social media is free. This means they do not have to spend their precious campaign money on as much advertising as they normally would. You can send out as many messages on Facebook and Twitter as you want without spending anything.
How seriously are the Australian political parties taking social media? Digital media advisors are now being employed full-time by several of the parties. This indicates that these parties plan on using social media very heavily in their campaign strategy. Many Australian politicians now believe that it is impossible to get elected without an effective social media campaign.