Tips for Attracting More LinkedIn Profile Views and Connections

Richard Lowe, an author, believes that among all the social media platforms, LinkedIn is the most beneficial for professionals. It gives individuals the opportunity to make the rest of the world aware of their skills, strengths, and how they can be of service to them. A good LinkedIn profile should be able to reflect your professionalism and expertise, irrespective of what role you play in the world of business. The two primary metrics in LinkedIn are profile views (they show how much interest people have to know more about you), and connections (used to measure how professionally connected you are). Therefore, the higher the number of both profile views and connections, the better it is for you.

This article summarizes tips shared by Marcia Layton Turner, a Forbes Contributor, on how to increase your LinkedIn profile views and connections.
1. Make sure that your current profile picture is up to date, and also, capable of depicting the highest level of professionalism. Pay special attention to the background of the photo and eliminate any distractions. If you cannot develop a professional photo on your own, consider spending money on it.
2. Focus on your headline. Rephrase it using keywords that the people you are targeting identify with. A good approach is to use your current job title or your skills. Remember, your headline will determine whether someone will continue reading your profile or not. Symbols are the most effective tools for separating titles or skills. You may use asterisks or stars to make them stand apart.
3. Use the summary section to bring out the expertise and professionalism in you. Make it easy for your audience to notice how well-versed you are in the things that happen in your industry. For instance, using first person narrative, begin by describing your industry, the challenges it is facing, and where you see it in the future.
4. It is time to change that URL assigned to you by LinkedIn. Use your first and last name, or initials.
5. Include a minimum of five skills to increase those profile views.
6. Testimonials from your former customers, bosses, existing clients, and employees, add to your credibility.
7. Make a point of posting updates and articles on a regular basis. If you run a personal or business blog, or you usually write for another platform, link such posts to your LinkedIn profile. It is another way of displaying your skills and talents.

Political Social Media Campaigns Emerge Against the Trump Administration

The first international conflict caused by United States President Donald Trump has prompted social media netizens to launch a social media campaign to boycott American products in Mexico.

 

On the same day President Trump announced his intention to build a wall along the southern border with Mexico, a social media campaign under the hash tag #AdiosStarbucks emerged on Twitter and Facebook. The gist of the campaign is to prompt social media followers in Mexico to stop consuming products sold by iconic American brands such as Starbucks Coffee, Home Depot and Walmart.

 

Shortly after the announcement of the Executive Order signed by the American President, his Mexican counterpart canceled a meeting scheduled for late January about the renegotiation of the North American Free Trade Agreement, which Trump believes is not good for the U.S.

 

Responding to questions from American journalists, the White House indicated that Trump is convinced that he can force Mexico to pay for construction of the controversial border wall, which all Members of Congress representing the State of Texas are opposed to. Trump then stated that he would impose a 20 percent tax or tariff on Mexican products coming across the border, an idea that quickly backfired when it became clear that American consumers would end up paying considerably more for these products. A statement from the White House indicates that the tax was just a preliminary idea.

 

The social media campaign in Mexico is initially having a positive effect for local brands such as Cielito Querido Café, a national chain of coffee shops that competes against Starbucks.

Celebrity Social Media Campaigns Try To Turn Support Against President-Elect Trump

Some media campaigns can be highly successful, and when famous faces get on board, the results can be incredible.

 

Trying to push President-elect Donald Trump off his high horse, however, has proven to be quite the challenging effort by anti-Trump celebrities. There have been a number of social media efforts to deny him the seat of president that were initiated before last November’s presidential election between Donald Trump and Hillary Clinton. Some of these campaigns also came post-election, when the world of Hollywood was stupefied that the former secretary of state could lose to a brash businessman with zero public service experience.

 

For example, longtime actor and democratic activist Martin Sheen lent his famous face for a public service announcement pleading with electors in the Electoral College to not cast their vote for Trump. Strangely enough, Hillary Clinton had more Electoral College defectors than did Donald Trump.

 

The latest social media campaign has been established by Humanity for Progress, which had previously gone by the name, Humanity for Hillary, a pro-Hillary for President organization. According to their Facebook, Humanity for Progress says they are “a community for justice, equality and progress that wants more women & people of color in higher office.”

 

The campaign has enlisted the help of celebrities, asking supporters to use their individual rights and power to stand up to Trump by signing a MoveOn.org petition to be sent to members of Congress.

 

Famous people like Rosie Perez, Sally Field, Steve Buscemi and others, are calling on Congress to ‘vigorously oppose’ President-elect Donald Trump in any “racist, sexist, anti-immigrant, anti-worker, anti-Muslim, anti-Semitic, anti-environmental policies.”

 

The new social media campaign can be watched here on YouTube. It’s titled, #StanUpForUs and lasts 1 minute and 49 seconds.

 

President-elect Trump has not commented thus far.

 

How Social Media Predicted America’s Next President

Media houses were so sure of Hillary’s win (they even vouched for her) until Trump hit the square in the face with a massive victory. Every news hub was shocked, so were the analysts they hired daily to bash each other in irate debates. But do you know who got it right all along?—Social media.

 

After Trump’s win, it was evident that news rooms were looking in the wrong places. Expert social media analysts only had to gauge the temperature on social websites to predict the outcome from a mile away. Trump new this secret all too well, and he maximized it to his advantage.

 

While the Hillary camp spent millions printing banners, erecting offices and burning gas money on the road to win more states, Trump only focused on social media. He infiltrated sites like Facebook and Twitter with his campaigns. And guess what he used to grow his social media followership? Yes, the very leaked video of his supposed ‘locker room talk’.

 

More people subscribed to Trump’s social media accounts to follow his responses to the alleged leaked tape. Just like that, he grew his followership which boosted his social campaign further. Then Donald Trump dealt his last card, delivering a very sobering response on the last debate which saw people warm up to him after all. Likes and shares translated into votes and Hillary Clinton had to make that last phone call to him eventually.

 

Interesting though is that a lot of the so called analytic experts still don’t believe in the power of social media. But if the US election is anything to go by, social media campaigns do garner popularity—and votes.

 

 

Why Companies Are Launching Social Media Campaigns

Your next social media campaign is targeted to a specific audience, further improving your sales and revenue. Running a successful campaign is more than just creating a Facebook page and hoping that it runs itself. The campaign is specifically geared to market a new improvement that has happened to your company, such as a new location or recent sale, allowing clients to learn about this change and utilize your business as a result. To have a successful campaign, you need a comprehensive team to support you in your efforts. These individuals include writers, editors, photographers, and a tech support specialist.

 

The social media campaign needs to have an unequivocal purpose. Many businesses launch a campaign because there is something new or improved about their company that they feel would bring in more clientele. Because of this specific reason, the campaign needs to be detailed in this change, educating consumers of the change without causing them to do very much research to find out more. Online marketing campaigns are an advantageous method of marketing and advertising (source). Launching a campaign requires an investment, both into the team you’ll build to help with the marketing as well as the fee social media sites charge.

 

Your campaign will surpass all your expectations if you use the proper platform. Sites such as Facebook and Twitter are the two most common used for social media campaigning. Using lesser known sites and social media platforms will cause your efforts to either fail completely or bring in very little additional business. By staying true to your company brand and product, you should expect this advertising to bring in a substantial amount of new customers. Potentially failed businesses are finding that by working with social media marketing, they are able to save their companies and find new customers.

 

Twitter- Still Going Strong despite Recent Business Hitches

The business troubles being witnessed at Twitter are ushering in another round of questions. However, viewed from the larger picture, these don’t seem to be in any way affecting the central role being played by this global Company on the world stage. From a business perspective, Twitter is doing badly following its botched sale.

 

But on the social media platform, it continues to be at the center of key global events currently taking place, shaping them more than ever before.

 

Center Stage in US Election Campaign

 

Twitter emerged as one of the most important social media platforms during the recently completed presidential election in the US. During the three presidential debates, it played an important role. It literally turned into the conversation hub with tweets going viral and the whole world was following.

 

The Brexit Fall-Out and Others

 

The Twitter platform has become an important updates source regarding the ongoing Mosul liberation, the war in Aleppo and more significantly the Brexit Fallout. Not be left out is the regular sports commentary and celebrity spats.

 

Twitter continues to provide unrivalled real-time glimpse into what is happening around the globe in a way that no other platform can.

 

Bottom Line

 

Michael Jackson’s death more than seven years ago was first reported on Twitter, and social media can arguably be said to have propelled Obama to the top US political office. Twitter is not just powerful and relevant but it is your immediate news source.

 

Over the last 3 years, Twitter has been going through different stages of business grief and all of it under the public glare. What is emerging clearly is that no matter the kind of business turbulence, nothing seems to shake what Twitter began a decade ago. This is something that no social media appears to successfully duplicate. Twitter remains relevant as ever.

 

 

 

Social Media Campaign Used for L.A. Olympic Bid

Getting awarded the Olympic Games is something that is very prestigious. It is an honor that many cities around the world compete for. Los Angeles hosted a very memorable Olympics in the summer of 1984. The city is now in the process of trying to bring the Olympics back to town. However, there are many more ways to go about doing this that were not available 33 years ago. There are a number of things that the group involved in this effort need to do in order to convince the Olympic committee that Los Angeles is the right place to hold the 2024 summer games. One of these things is to show that there is a significant amount of support for the games throughout the entire community. One of the most effective ways to do this nowadays is through the use of social media.

 

The group that is overseeing the bid for a Los Angeles Olympics is called LA 2024. They have enlisted the expertise of a company called Laundry Service. They specialize in designing a wide variety of social media campaigns. There is a reason why Laundry Service is the company that was chosen by LA 2024 for this particular assignment. The chairman of LA 2024, Cassey Wasserman, is the chief executive officer of the company that controls Laundry Service. The vote that will determine which city gets the 2024 Olympics will not take place for another eight months. The other two cities that have launched campaigns to get the 2024 Olympics are Budapest and Paris.

 

The goal of the social media campaign designed by Laundry Service for LA 2024 is to raise awareness about their Olympic bid and to generate enthusiasm around the Los Angeles community and the United States as a whole. The company has a great track record of success.

 

Campaigning on Social Media for Businesses

Social media has been used by companies for years to improve their traffic, increase sales and eradicate dull performance. Campaigning is a relatively new concept designed by sites like Facebook and Twitter to help companies further grow their client base. Campaigning is a lot different from owning a page and simply keeping it updated. A social media campaign is a front page advertisement or news story that is based on a recent change to your company. This recent change can include a sale, location move or improved product.

 

Campaigning can be difficult without the right team by your side. You’ll need a team of editors, photographers, tech support experts and writers who can help with the underlying details of the campaign before it is launched. The overall success of your campaign is reliant on the work that was put into creating it. If you don’t have the right team to assist you, the campaign will be a waste of time and funds. It can often be expensive to hire professionals to help with a campaign, but it is well worth the investment when you begin to see an increase in product sales (source).

 

The platform your campaign is launched on should be on a popular website. Sites like Twitter and Facebook are ideal for these campaigns because of the amount of members who visit the site each day. Lesser known social media sites will not bring in as much revenue as campaigning with Facebook or Twitter, though it can be more expensive to use these companies to market your business. Put a little money aside to begin creating a campaign and when it is all finalized, you can launch it to the world. Customer support is key for the launch, as you will often have a flow of questions and concerns coming in when people learn about your brand.

 

Celebrity Social Media Campaigns Try To Turn Support Against President-Elect Trump

Some media campaigns can be highly successful, and when famous faces get on board, the results can be incredible.

 

Trying to push President-elect Donald Trump off his high horse, however, has proven to be quite the challenging effort by anti-Trump celebrities. There have been a number of social media efforts to deny him the seat of president that were initiated before last November’s presidential election between Donald Trump and Hillary Clinton. Some of these campaigns also came post-election, when the world of Hollywood was stupefied that the former secretary of state could lose to a brash businessman with zero public service experience.

 

For example, longtime actor and democratic activist Martin Sheen lent his famous face for a public service announcement pleading with electors in the Electoral College to not cast their vote for Trump. Strangely enough, Hillary Clinton had more Electoral College defectors than did Donald Trump.

 

The latest social media campaign has been established by Humanity for Progress, which had previously gone by the name, Humanity for Hillary, a pro-Hillary for President organization. According to their Facebook, Humanity for Progress says they are “a community for justice, equality and progress that wants more women & people of color in higher office.”

 

The campaign has enlisted the help of celebrities, asking supporters to use their individual rights and power to stand up to Trump by signing a MoveOn.org petition to be sent to members of Congress.

 

Famous people like Rosie Perez, Sally Field, Steve Buscemi and others, are calling on Congress to ‘vigorously oppose’ President-elect Donald Trump in any “racist, sexist, anti-immigrant, anti-worker, anti-Muslim, anti-Semitic, anti-environmental policies.”

 

The new social media campaign can be watched here on YouTube. It’s titled, #StanUpForUs and lasts 1 minute and 49 seconds.

 

President-elect Trump has not commented thus far.

 

How to Make Business Social Media Campaigns Effective

When you’re trying to promote your company online, social media is one of the most effective channels. However, it can be challenging to give your business a great online reputation. If you’re not sure where to start, here are a few strategies that can lay the foundation for a thriving social media campaign.

 

Provide a Call to Action

 

To help you meet your sales goals, you have to give your followers incentive for visiting your page often. Calls to action can be simple, but they need to be attention-getting and effective. It’s one thing to tell potential customers that you have great deals, but it’s another to use your call to action to get customers to go to your website and make a purchase. For instance, tell customers that they only have a limited amount of time to take advantage of a deal, or encourage customers to comment on your social media account for discount or free promo gifts.

 

Choose a Platform

 

There are lots of social media platforms for you to choose from. It may seem like a good idea to use as many platforms as possible to reach lots of customers. However, you should choose the social media outlet that is best for your business. For instance, if you’re trying to reach young or middle-aged adults, Facebook may be best. If you have a B2B opportunity, LinkedIn is the ideal choice. If your main goal is to connect with your existing customers regularly, an active Twitter account is the perfect outlet.

 

Post Regularly

 

People who are on social media often are accustomed to seeing lots of content from lots of different companies and people. That’s why you should use social media to keep your company on the minds of your existing and potential clients. Update your status at least daily to make sure that you’re remaining relevant and don’t get lost in the sea of business-related social media posts.

 

These are just a few of the things you can do to make sure social media becomes an effective marketing tool for your business. Good luck!