Category: Social Media Campaign

How to Align Your Social Media Goals and Results

What are the things that matter when it comes to social media marketing? Many people do not know the answer to this question. They look at their metrics and their data, but the reality is that they don’t even know what they are looking for. This is a terrible idea.

The truth is that the metrics that really matter all depend on what your goals are. Are your goals, for now, to simply get more followers and likes? Or are your goals to get more traffic to your website through social media? Perhaps your goals are to get more sales, or perhaps your social media goals are to get more leads so that you can build up your customer base or an email list.

Whatever your answer, you have to realize that your metrics need to meet the expectations of your goals. If they are not, then perhaps it is time to start looking at your goals and seeing if they are not realistic. If they are realistic, then you must do the logical thing and change your entire social media strategy. Sometimes, however, even a small adjustment is all that you will need to get big changes in your results. Remember that your goals also need to be specific. If they are vague, there is no way you will succeed with social media marketing.

Facebook Announces News Source Ranking System

Recently, during a meeting in Menlo Park, California, Mark Zukerberg announce that Facebook would begin ranking news organizations by how trustworthy the news site was. The ranking would be based on user surveys which would allow Facebook to collect data to determine which news sites are found to be widely trusted.

 

Facebook, and most notably it’s CEO Mark Zukerberg, made a pledge to take a look at the bigger scope of what the company calls its responsibilities, something that followed a tough year for the social media giant who received wide and harsh criticism for their platform which was believed to have been used to aid in undermining elections, spread hate speech and to grow the divisive nature of the nation. Zuckerberg is now taking steps to fall back in the social graces with the public and appease the masses, and one of those plans is to rank news sources. The idea is simple. Users will rank the trustworthiness in news sources and each news source will receive a score. News sources that receive the higher scores would be promoted prominently on Facebook’s News Feed while those that scored much lower would be suppressed.

 

Zuckerberg went on to note that he believes that his social media baby has the responsibility to help close the divisive gap and help people find common ground, and he believes that sharing sets of facts as well as a common understanding of the basic truth is not only the first step in that but is also essential for the nation to have a true democracy. He feels when it comes to news, it is not helpful for multiple outlets to repeat the same thing over and over with the only deviation being an attempt to polarize people. Zuckerberg went on to note that his plans to make Facebook more reliable would include spending billions of dollars to fight the “fake news” that has been spreading on his site. He intends to have “tens of thousands of people” working on reviewing the content of the site. The company is also in the works of developing artificial intelligence tools to help fight these problems, but it is believed that it will likely be about a decade before that technology will be working at full capacity.

 

So far, 2018 has been a tough year for Zuckerberg and his company, but he seems to be quite proactive in taking steps to not only remedy the problems but to please the masses and find himself back in their good graces. Only time will tell if his big plans will pay off and work well. For more information click here.

Getting More Leads On Social Media

One of the hardest parts of running an online business is having the ability to generate enough leads in order to generate a good profit. However, many people overlook the fact that there are so many ways to generate leads on social media. Here are some ideas for generating leads on social media.

Some people think that they have to promote heavily on social media. The reality is that you if you want to generate a following that is loyal and faithful and really cares about you and what you do, you need to post stuff that is not overly promotional. Instead, it is a good idea to post stuff that is either informative and which really help out your customers in one way or another or stuff that is inspirational and which motivate and inspire your customers to get more done in their lives.

Both of these things will make people adore you and will also establish you as an authority figure in your industry. The power of this is not something you should ignore.

There are also many ways to get more leads than what you are getting now. The first is to not focus on just one social media platform. You never know where you may go viral and where people are going to find you online, so use all platforms in the beginning.

How to Go About Advertising on Social Media for Entrepreneurs

Social media is one of the most sensitive areas when it comes to advertising. For one thing, people want to be able to socialize on social media without having to deal with these intrusive ads. When an ad comes on, it can cause confusion and annoyance. Therefore, some people may recommend against advertising on social media for entrepreneurs. For one thing, advertising costs money and if businesses are not established on social media, then they are not going to get as many visits. This is one of the reasons that it is important to have a strategy for advertising.

 

One of the best ways to advertise is through engagement. People are looking for engagement and relationships on social media. Therefore, the ad is going to have to address this desire in some way. This is where creativity can come in. One of the best things to do with social media is make sure that the content is relevant to the topic. Another thing to do is a more subtle and cost effective approach to advertising which is providing a link to the content. This can also be effective. One of the best ways to do this is through recommendation. People trust the recommendation of the peers they respect. Therefore, the best thing to do is gain respect before trying to advertise on Facebook, YouTube or Twitter.

Avoiding Drama With Social Media

Drama is inevitable in social media. For one thing, social media involves plenty of different types of users from different walks. Therefore, it is important to avoid drama whenever possible. One of the areas where drama is most likely to ensue is controversy. In the event that a user finds himself being dragged into drama, the best thing to do is disengage and break free from the drama as quickly as possible. Given that there are plenty of users on Facebook, Twitter and almost any given form of social media, there are plenty of groups or topics to move on to.

In the case that someone becomes constant in his harassment, then the best thing to do is block this person if possible. Therefore, the person will be limited in his ability to drag someone into drama. One of the worst things that can happen is if someone becomes the target of an ongoing cyberbullying campaign. One of the reasons to avoid drama is that one of the common uses for social media is to make money. Therefore, the best thing to do for potential customers is make sure the environment is as welcoming as possible.

When one is able to avoid or even diffuse drama, he is protecting his reputation on social media. This also gives him the chance to enjoy some greater deals.

How to Get Traffic With Social Media

One of the most important things for people to figure out is how to get traffic from social media. A lot of people that are on social media platforms have their own website. Therefore, they have to work out ways to bring traffic from social media to their website or other form of web presence. Fortunately, the concept of getting traffic is very simple when it is broken into steps. As people get involved with social media, they gain more traffic. As a matter of fact, it is the users that are most involved with social media that are going to gain the most traffic.

Among the things to do with social media platforms such as Twitter, YouTube or other social media platforms is to engage the users. There are a lot of discussions that one can get involved in. However, one of the best things to do is check on each post for the date. If the post is a few years old, it is probably not the best idea to engage the post. For newer posts, one of the best things to do is choose from the many different types of responses.

Afterwards, the best thing to do is keep up the engagement so that followers are gained. Another thing to consider is that social media gives credibility to the individual who is more involved in the community.

Campaigning on Social Media for a Business

You might think of social media as being nothing more than a place to connect with family and friends. In fact, a lot of people are using social media for business purposes, and it can be a whole lot more beneficial than you might think. The fact that you can create a page on social media for free and then publish a variety of different things to attract customers is just the tip of the iceberg. Lots of people who are the owners of companies are choosing to do social media campaigns as a way to get themselves known to the world. This is a viable option for your own needs and is something that you’ll want to do for your own benefit.

There are a lot of reasons to consider this as a viable option for your own needs, and this is why it is a good idea to look into what a campaign is able to do for you. The fact of the matter is that this type of marketing option is still going to cost you a bit of money. If this is something you feel you can benefit from, it is about time that you looked into making use of this as an option and see how much it is going to cost you if this is something you think is going to help and what will aid you in what you’re going to require when you are doing all that you can to market your business.

Simple Rules Do the Trick With Social Media Marketing

Sometimes, you have to make things simple. If you are running a social media campaign that is important, you may start to overcomplicate things. That is not a good thing. Here are some simple but useful tips for social media marketing.

The first way to make things simple is by limiting yourself to one or two platforms, three tops. The reason for this is that you will have more energy to spend on the few platforms you do focus on. This means you will not have to spread yourself too thin. It also means that you will be able to grow a large following on one or two platforms instead of a small following on six or seven. It just takes too much work to work on so many social media platforms at one time.

The second simple rule to remember is to always share content that is both useful, interesting, and helpful. The key words here are interesting and helpful. If something is not interesting, do not share it. If it is not helpful, do not bother. By sticking to these two simple words, you will boost the quality of your posts. At the same time, not everything has to be so serious. It can be either interesting or helpful; it does not have to be both. If something is humorous and funny, it is interesting and you can share it. The same goes for useful advice, according to your target audience.

Using Influencer Marketing On Social Media

One of the newest kinds of social media campaigns involves something called influencers. What are influencers? Or rather, who are they? How can you use influencer marketing to drive sales and create revenue?

The answer is that influencer marketing is the equivalent of word of mouth. Basically, an influencer is someone who has a large social media following. This large following may be interested in you too once they hear about you. You pay the influencer money to promote your brand. For example, on Instagram, you can pay influencers to post a picture of your product or of your profile while tagging you so that people go to your profile and follow you.

There are two kinds of influencers you should know about. The first is known as macro influencers. These are the influencers that would first come to mind when you think about influencer marketing. They are celebrities or media personalities. They may be large brands or companies. They have hundreds of thousands, sometimes even millions, of followers. However, they cost a lot of money and are very expensive.

Then there are the micro influencers. These influencers do not have hundreds of thousands of followers. They may only have a few dozen thousand followers. They may even have between five to ten thousand dollars. However, the reality is that their followers are often more engaged. They charge less, and sometimes you can get a better ROI if you shop with them.

Facebook Unsend Feature Not Totally User Friendly

Facebook has been under scrutiny for allegedly breaching the trust of it’s users. It seems that the privacy of the Chief Executive Office, Mark Zuckerberg was receiving more attention than that of the consumers. Many campaigns have been launched recently in order to rectify this unfortunate, alleged misconduct. It was recently announced by Facebook that users will have the same feature added to all of the other features of the social network. They will soon be able to unsend any message that they send to someone else’s inbox. Your text to link… Many people see this as a very bad risk, one that could foster harassment, and bullying.

This new feature on the Facebook app will allow users to post messages that may be harmful, or derogatory, then immediately delete them before they can be witnessed by others. If this campaign feature were to become a reality, some people may become afraid to open their inboxes. It could make it easier to verbally stalk someone, then remove all incriminating evidence. The users of Facebook want many perks, and user friendly features, but this in one that the public may need to do without. Facebook still remains as one of the leading social media networks available in spite of their recent controversy. Even the breach in trust issue has not stopped the millions of Facebook users. It has become a convenient way of life for many, and an easy way to stay connected with family and friends who are far away.

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    GiottoPress by Enrique Chavez