Running a Successful Social Media Campaign

Social media campaigns are ideal for marketing your business and getting your brand name out there. Oftentimes, companies fail because they do not get enough exposure. An otherwise successful idea turns into a failure because the business didn’t achieve enough revenue to keep themselves afloat. While regional marketing is encouraged when trying to bring in a localized crowd, online advertising brings in a much larger audience. Social media sites like Twitter and Facebook offer campaigns that essentially allow you to advertise your site on the front page of a specific demographic’s timeline.

 

The key to running a successful social media campaign is to make it alluring and eye catching. People aren’t going to click on your link if your advertisement looks dull and boring. You need to get your point across right away so that people know what you sell or the services you’re offering to them. Explain why they may need your product and encourage them to visit your page. Offering sales and new customer discounts will bring in a lot more people than just providing a link to your social media page with a description of what you do.

 

Along with running a campaign, you need to have your customer service department put into place. When you’re advertising to such a large audience, expect a lot of people to visit your page and ask questions, leave comments and even write reviews. You need a professional team of customer service representatives who can respond to these inquiries quickly and effectively. The last thing you should do is not reply at all or be unprofessional in your responses to clients. Social media campaigning can be expensive, so determine how wide of an audience you’d like to reach according to the budget you are able to afford for this specific project.

 

Benefits of a Social Media Campaign for Your Business

Eight in every ten businesses will fail within their first year, making it difficult for brand new entrepreneurs to see the success in their ideas. The problem with marketing is that it can be expensive and only projected to a regional audience. This prevents the amount of people you’re able to reach, obstructing your ability to launch a proper campaign. Social media sites like Twitter and Facebook offer campaigning to business pages for a fee. The fee to run a campaign on these sites is specific to the targeted audience you’re looking to reach. The more people you want to market to, the more money you’re going to spend.

 

Social media campaigning is beneficial because of the large amount of people you’re able to attract. It’s not uncommon for a successful campaign to bring in hundreds of new clients who are all looking to utilize your services or buy your products. Because millions of people use social media everyday, advertising using this method is advantageous and an incredibly modern way of getting your brand name out there. Exposure will drive your company and help your services to sell so that whatever you spend on social media campaigns is well worth it.

 

A successful campaign requires you to have an eye catching advertisement that gives people the incentive to visit your page. If the ad is dull, boring and offers nothing to the viewer, people are unlikely to want to visit your Facebook or Twitter page. The worst thing you can do is spend a lot of money on a social media campaign and have it be unprofessional and unattractive to the people scrolling through their timeline. If need be, don’t be afraid to get a professional in to help create your marketing advertisements to improve the chances of people wanting to visit your site to learn more about your company.

 

Getting a Successful Social Media Campaign Going

Social media campaigning is an ideal way to drive traffic to your social media pages, website and local business. With a successful campaign, you should expect to bring in hundreds of new customers all looking to utilize your services. With a campaign done on sites like Twitter and Facebook, you should put your full focus on specific business objectives. These goals might include building email subscription lists, increasing traffic to your site, getting feedback from clients or improving the overall engagement of your brand.

 

Your objective for running a successful social media campaign should be both measurable and discrete. Before the campaign is launched, you should obtain a baseline calculation of a targeted metric that will track any changes performed throughout the actual marketing campaign. Objectives should be calculated according to the message you wish to convey and your target audience. For example, varying demographics have different preferences for what they’d like to see on a social media platform. This encourages business owners to customize their campaign to the specific audience of their choosing.

 

Be sure to use tools to track the metrics of the campaign to ensure that it is bringing in the visitor traffic that you wish. There are a variety of free social media marketing applications that you can download that will track tweets, likes, shares and keywords regarding your brand. Some apps even identify who is viewing your social media posts and how they’re responding to them. You’ll be able to see how long a person is visiting your page and where they’ve come from.

 

A definitive timeline for the campaign needs to be established to avoid overspending. Campaigning on Facebook and Twitter can be incredibly expensive, so you need to keep it short and sweet. Get your point across, but don’t spend too much money trying to accomplish this goal.

 

Why You Might Need Social Media Campaigns

When you are a business owner, you need to incorporate the right marketing strategies into your company. You can have flyers, brochures and business cards made up, but you aren’t reaching a large enough audience. Online marketing is becoming all the rage for those who wish to reach a variety of people on the internet. Social media sites like Facebook and Twitter allow users to create campaigns that get their page out there to expose their brand.

 

Social media campaigning can be quite expensive because you choose how large of an audience you want to market to. If you make the decision to reach over 1,000 people, you’ll probably be spending about $1,000 for this particular job. It’s not cheap to advertise on social media sites, but it is almost always worth it. If you’re advertising to so many people in a specific demographic, you’ll find that these individuals are apt to visit your page and utilize your services. This brings in more money for you and your business and helps to keep your company alive with a fresh flow of online traffic.

 

With social media campaigning comes the need for a solid customer service department. You need to understand that once you launch a campaign, you’re going to have a lot of people visiting your page and asking questions, leaving comments and writing reviews. When interacting with clients, you need to be professional at all times or else you’re going to do damage to your company. Once you’ve made a bad name for yourself, it is very difficult to recover and get your customers back. Before campaigning on any social media site, look at their prices and determine how large of an audience you wish to contact. This helps your advertising endeavors stay within your budgeting means to avoid overspending.

 

Social Media Campaign Strategy In The Post-Digital Age

Social media campaign strategies typically apply best practices designed to spread the brand’s message across devices and platforms with clarity and consistency. A new look at social media as a medium could change this practice. Tom Goodwin, head of innovative Zenith Media, writes in TechCrunch that the medium is now less important than the message. In others words, strategizing a social media campaign based on user devices and platforms might not be the best way to go. Instead, brand message is most relevant.

 

Here’s how it breaks down. Since the beginning of media, consumers have chosen to receive their messages through various means. First, through newspapers and radio and later through television, cable and social platforms. Goodwin posits that we are now in the post-digital era of media consumption. In this era, consumers take digital for granted and understand that they can access newspapers, television, radio and all of the traditional channels via a digital medium. Indeed, not only have the old media silos broken down, but device silos have also been eliminated. In order to reach the widest audience, apps are available in both Android and iOS. Cross-platform compatibility is highly sought after and achieved and many platforms are capable of integration.

 

Of course, social media platforms remain siloed, to a degree. Tumblr will never be Snapchat, which will never be Facebook, which will never be Twitter or YouTube. Yet, we constantly see similar features across platforms, such as timelines and notifications. In addition, Facebook users post YouTube videos and Tweet screenshots. Memes translate across multiple social media platforms. In short, when developing a social media campaign strategy in the post-digital age, marketers should strive to clarify and control their message knowing that it can be carried across digital space in ways the sender might not have intended.