Category: Social Media Campaign Strategy

Learn From the Best When Creating Your Social Media Strategy

Social media is quickly becoming one of the most important ways to move your business forward. However, most small businesses don’t market on social media effectively, since the market is consistently changing. It’s important to adapt to the most current trends to remain relevant, since this is what retains and attracts customers.

Brandwatch states that 71% of individuals who discuss brands on social medial don’t follow the pages of those companies. This is largely due to the fact that people aren’t going to find a company’s profile on their own. So, businesses have to be active on social media by sharing their links and page information. There are also a few other elements to keep in mind when marketing on social media.

It’s a good idea to post humorous content to attract followers. Adding funny or relatable statements to your statuses in a way that also informs customers about your services or products is one of the best ways to appeal to people.

Also, don’t forget to include behind-the-scenes information about your company, especially during the times when you’re introducing a new product or service. Customers enjoy seeing how things are made and feel more connected to your brand when you show them part of your creative process. This will also increase interest in your brand and get customers excited for product launches.

Want to know more about moving your business forward with social media? Check out www.huffingtonpost.com.

Ford Motors Teams with Maria Shriver to Promote Architects of Change Campaign

Earlier this month, Ford Motor Company announced their latest social media campaign with high profile social influencer, Maria Shriver.

The partnership extends Shriver’s Architects of Change conversation series, celebrating the impact of positive role models on their local communities.

Building on founder Henry Ford’s vision for moving humanity forwards, this social media campaign features inspirational vignettes from high profile active advocates of change from the world of politics, business, spirituality, culture and medicine.

Following the growing trend among several other business socially themed campaigns, Ford’s marketing strategy builds upon the business drive to promote their products and services with messages that align with the preferences of the socially conscious millennial generation.

Over the years, Ford Motor’s social media campaign efforts have been recognized for their highly effective messages and broad reach through their use of multiple channels including Facebook, Twitter and Youtube.

In addition to addressing a core social issue, Ford Motor’s campaigns often feature personal expressions from performers who can relate to Ford’s target audience.

Additionally within the campaign, the company makes a compelling appeal that the message they are promoting is maintained throughout their organization and as was the case in their Ford Fiesta campaign, viewers of their ads received a personal call to action from the company’s management to join them in promoting the social cause.

Ford’s latest social media campaign involving Maria Shriver has many of these elements, which have worked very effectively in the company’s other marketing launches.

The current campaign includes high profile celebrities including Cindy Crawford, Jamie Lee Curtis, Gretchen Carlson and Deepak Chopra.

The Secrets of Successful Social Media Campaigns

Are you planning a social media campaign? Social media trends always change. Here are some recent trends you should know about when creating your campaign.

First of all, you need to make sure that you stand out. By being unique, people will notice you and pay attention to you. You also need to offer value to your followers. Value can be in the form of a good laugh, valuable information, discounts and deals, or anything really, but you have to make sure that your campaign is not all about selling to people.

A large part of having a successful campaign is capturing people’s attention. Remember that there are so many things going on on social media. There are many distractions. In order for your campaign to be successful, make sure you create content that captures people’s attention right away, as soon as they see it.

Keep in mind that you have to have a specific niche on social media. If you try to do too many things at once, you will not be good at any of them. The same applies to social media. Become an expert on one topic rather than just another voice on dozens of topics.

Keep in mind that you may have to tweak your campaign as you go forward. After testing your campaign initially, you may find out that something is not working like you expected it to. Do not be afraid to change.

Syed Balkhi’s Seven Social Media Campaigns for Small Businesses

The internet has changed how sellers interact with buyers. Social networking sites such as Facebook, Instagram, Twitter, etc. are overflowing with potential buyers that companies are dying to get their attention. When sellers finally discover a new way of appealing to internet users, a better method emerges leaving sellers always struggling to entice social media users.

Social media marketing experts such as Syed Balkhi are out to help small businesses to make use of social media to increase sales. In his recent article published in the Huffington Post’s Contributors’ Platform, Balkhi identifies seven ways that could change the social media marketing prospects of the small enterprise.

Balkhi identifies the use of humor as an effective method of appealing to social media users. Marketers that have used humor such as the team that marketed the 2016’s Deadpool movie can attest to the fact that humor attached to a brand’s internet presence works in favor of the brand.

Short clips of behind the scenes when shooting a commercial resonate well with social media users. Such clips enable them to see their favorite actors in their real state. Balkhi stresses that movie companies have used this trick for ages and they have found success with it.

New trends emerge on the social media almost every day and businesses can take advantage of popular trends such as the 2014’s ice bucket challenge to get the attention of potential buyers of their products or users of their services.

The modern world has an array of problems such climate problems that companies can associate with. Balkhi argues that a business may pick a vital cause such as climate change and devote itself to the cause. Social media users are inspired by brands that seek to make a difference

Celebrities and other famous individuals are essential additions to a business team. Research indicates that internet users tend to trust information passed across by people that they already know. Other methods include the use of ChatBots and giveaway contests.

The #MeToo Campaign That Rocked The World

It may have just started as a simple social media campaign, but the #MeToo cause definitely ramped up into something more. Twitter reported that in just a two week span some 1.7 million users had used the hashtag on its platform. There were even other variations of the hashtag floating around in other countries according to CNN. These included a version in France that translated to #SnitchOutYourPig.

It all got started when allegations against Hollywood producer Harvey Weinstein started to come out in the press. He was accused of having sexually harassed and assaulted numerous women over many years. People clung to the story and wanted to speak out about their own experiences. They took to social media to do so. The goal being that as more people talked about their stories, even more would be encouraged to do so. The hope was that this would help eliminate some of the stigma that comes with sexual abuse.

Numerous high-powered men have been accused of sexual assault or harassment as of late, and this is starting to spark a nation-wide conversation. A member of Congress even started a hashtag specifically for Congress. It was hoped that stories of harassment on the Hill would be shared. There have been plenty of them.

Now, more campaigns have been springing up to try to encourage men to talk with one another and come up with solutions for battling the ever-present issues surrounding rape and sexual assault. It is hoped that with more conversation on the topic, more men will be able to be part of the solution on this issue as well.

Starting Your Own Social Media Campaign

There are tons of people who are interested in starting up their own social media campaign. This is a wonderful way to bring in new clients and to ensure that you’re making the most out of this as an option. Once you have decided that this is something that you will want to do, it is time for you to think about working with the pros and knowing that this is something that is going to be beneficial in many different ways. These types of campaigns are quite easy for you to get into, and they can also fit into the budget that you’re able to afford with ease.

There are lots of people out there who are making the most out of this as an option, so it pays to take a look at the different choices out there for you to know what works best for you. This is a great time for you to get this type of work done and it is important that you work with a variety of people who are going to be able to work closely with you and get your marketing done. Marketing is essential for the overall growth of a company, so it pays to put a little bit of money towards this option and see if it is something that is going to be of benefit to you and get you to where you need to be as a company owner who is hoping to grow their own brand.

How to Get Into Social Media Campaigning

There are a lot of businesses currently making use of social media to get their brands out there. If this is something that you feel you can benefit from as well, it is time for you to hire a great campaign option for social media options. Most social media sites offer this as an option for companies using their websites. If this has been something you’re interested in for yourself, it is time for you to think about making use of this option and finally getting your name out there.

There are a lot of people out there who are making use of this as an option for themselves, and it can help a lot if you are going to be growing a company and know that you need a bit of help. The problem with a lot of people is that they are not able to work with campaigning on their own, so it helps to get into the social media option. This is why it is a good idea for you to look at different campaigns out there and see what is right for you. There are a lot of people who are going to be using this as an option for themselves, so make sure that you consider it as well and know that you are going to be able to get your site’s name out there simply by using some of the best social media sites that happen to be out there for yourself and your company.

Australian Newspaper Launches New Social Media Campaign

The Australian daily newspaper, the Gold Coast Bulletin, has announced a new social media campaign to promote the Gold Coast, a popular seaside area in Queensland. Using the tag #SnapGoldCoast, the paper encourages social media users to post their favorite pictures of Gold Coast to Tiwtter, Facebook and Instagram. By jump-starting this new campaign, they hope to boost the image of the so-called Glitter Strip at home and abroad.

Best known for its sandy white beaches and giant waves, Gold Coast is a favorite hangout for surfers and partiers who descend on the city’s various clubs and bars nightly. Part of the campaign’s goal seems to be influenced by a desire to change the visuals of the Gold Coast from pulsing nightlife to scenic landscapes. Last year, the Gold Coast Tourism Board raised eyebrows when their Director of Communications asked local media to help tone down the city’s partying image by not using the popular Glitter Strip moniker. Local residents criticized the board for trying to change the city’s branding, saying they believe a less cultivated image is a positive. City politicians even got in on the action; local MP John-Paul Langbroek declared that he had no problems with the term and even uses the phrase Glitter Strip regularly in the Queensland Parliament.

Co-sponsored by Canon Australia and Harvey Norman Photo Centre, the campaign is set to launch on November 22. Similar campaigns organized by the Bulletin’s parent company, News Corp Australia, are also scheduled to begin in other cities across Australia.

Weaponized Social Media Is A Real Thing Say Some Experts

Some experts are sounding the alarm bells when it comes to how social media has been weaponized. This sentence probably would have sounded absurd just ten or so years ago when social media was just starting to catch on with the general public. It was seen as a place where people could chat with one another, share stories about their life, and keep in touch with friends and family. How could something wholesome like this be turned into something grim?

The Financial Times is reporting that Facebook has stated that at least 150 million Americans viewed at least one fake news story that generated from a Russian campaign of disinformation surrounding the last Presidential election. That is important, because it means that at least that many Americans may have been influenced on how to vote based on things that they saw from a foreign power.

We know that most people did not make a voting decision based on posts that they saw on Facebook, but there are surely some percentage who did. Even if they personally did not, they may have mentioned a story that they saw when speaking with others. If that is the case, then they might have helped to spread the propaganda that outside sources wanted them to spread. Regardless, there was influence one way or the other. Considering this, we can now see how social media websites have been weaponized against groups of people in a large-scale way. This matters and is something that all people should be made aware of.

How To Successfully Run A Social Media Campaign

A social media campaign gives you the opportunity to take your business to the next level. You will be able to reach a bigger audience. That is why the return on investment can be high. If your campaign is stagnant, then there are a number of things that you can do to revive it.

Your campaign may be stagnant because you have been using the same tactics for years. That is why it is time for you to use different tactics. Create new and engaging posts on your page. You may also want to post your content at different times.

You will need to interact with your followers. Even though you can reach a lot of followers on social media at one time, nothing beats one on one interactions. Using visual content is another way that you can revive your social media campaign. Most people would rather watch a video than read a blog post or article.

Sponsoring a contest will help revive your social media campaign. Contests give people a reason to like and follow your business. You do not want to rely on just one brand. You can start satellite personal brands. Furthermore, you should keep tabs on what your competitors are doing. You should pay attention to who is following them and what they are interested in. Try using some of the strategies that your competitors use.

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    GiottoPress by Enrique Chavez