Social Media Recruiting: What Companies Are Doing To Avoid Legal Pitfalls

There is no doubt that social media is transforming the way people do business—and the trend extends beyond marketing. A number of companies are turning to social media to assist with their hiring processes. In fact, according to the Society for Human Resource Management’s survey, 84% of organizations are currently using social media to screen candidates.

 

However, there are legal risks involved in the process: for instance, a simple Facebook photo can reveal certain protected characteristics such as race, gender, disability, and age that employers are not allowed to consider when recruiting.

 

Even so, many recruiters have devised a lot of ways to avoid potential legal pitfalls when recruiting via social media, including:

 

Expanding their applicants pool

 

Over 80% of companies are using social media to recruit passive job candidates—who aren’t currently looking for jobs—and to screen candidates who are being interviewed for certain positions. They believe that social media provide a good platform to reach highly qualified candidates that can sometimes be daunting to find through conventional recruiting channels.

 

Treating social media like other recruitment tools

 

Many recruiters are not turning to social media as the only recruitment tool. They are also integrating traditional channels such as career fairs and job boards so as not to block candidates who don’t use social media or who lack strong social media presence.

 

On the whole, the message is delivered; while it isn’t fair to use social media to make employment decisions, employers continue to use it as an extension to candidates’ resume and a as conversation starter to give them a deeper understanding of the potential candidates.

The Newest Trend in Social Media Business

If you own a business or organization and you’re looking to improve revenues and increase your customer and client base, social media is where this is going to happen without a doubt.

 

Tapping into the genius that is good social media marketing can make your revenues skyrocket. But knowing just how to achieve good social media marketing can and will be more of a challenge. If you don’t have thousands of dollars to shell out to a professional ad staff, don’t worry. You can do all of this yourself by staying on top of the newest trends in social media marketing.

 

First, start by looking at influencer marketing. Almost all people have been recommended a product or service by a family member, coworker or friend. When a person who is close to you recommends a service or product, you usually listen. It’s easy to hear someone you don’t know say something is good, but if it’s someone who you trust, you’re more likely to go out and buy that service or product.

 

In this sense, if you would like to get more customers and clients to your business, tell your followers on social media that referrals will get them something. Just having a greta product or service in the first place will hopefully help you to get more clients and customers because more people will be wanting whatever it is that you’re selling. But telling your current customers and clients that they can get bonus cash, discounts or free gifts for referrals to their friends and family will help them to actually take that extra step and recommend you. Try it out for yourself, but just make sure that the incentive to refer is good!