Campaigning on Social Media for Businesses

Social media has been used by companies for years to improve their traffic, increase sales and eradicate dull performance. Campaigning is a relatively new concept designed by sites like Facebook and Twitter to help companies further grow their client base. Campaigning is a lot different from owning a page and simply keeping it updated. A social media campaign is a front page advertisement or news story that is based on a recent change to your company. This recent change can include a sale, location move or improved product.

 

Campaigning can be difficult without the right team by your side. You’ll need a team of editors, photographers, tech support experts and writers who can help with the underlying details of the campaign before it is launched. The overall success of your campaign is reliant on the work that was put into creating it. If you don’t have the right team to assist you, the campaign will be a waste of time and funds. It can often be expensive to hire professionals to help with a campaign, but it is well worth the investment when you begin to see an increase in product sales (source).

 

The platform your campaign is launched on should be on a popular website. Sites like Twitter and Facebook are ideal for these campaigns because of the amount of members who visit the site each day. Lesser known social media sites will not bring in as much revenue as campaigning with Facebook or Twitter, though it can be more expensive to use these companies to market your business. Put a little money aside to begin creating a campaign and when it is all finalized, you can launch it to the world. Customer support is key for the launch, as you will often have a flow of questions and concerns coming in when people learn about your brand.

 

How to Use Sponsored Content on Social Media to Promote Your Business

What is sponsored content? If you’ve ever read an article, watching a short film or laughed at a joke that had an ad attached to it, you’ve been exposed to sponsored content. And it’s not a bad thing. It’s especially not a bad thing if you are the sponsor.

 

Sponsored content has had an odd relationship with consumers over the last few decades. Most people used to associate it with content that wasn’t telling the truth. They didn’t like the idea of having to read, watch or listen to something that was coming from a marketer.

 

But over the years, people got to be less annoyed with the association between sponsored content and ads. If you do it right, your business or organization can use sponsored content to your advantage.

 

Doing Sponsored Content the Right Way

 

  1. Make it natural.

 

First, a blatant ad is easy to find, but a subtle ad amidst quality information or some great, interesting content is less abrasive. Make all of your ad spots natural within your sponsored content.

 

  1. Engage consumers.

 

Second, you want to engage consumers by giving them something that they’ll actually be interested in. Provide them with a funny video or a beautiful photo for starters.

 

  1. Offer your actual knowledge.

 

Lastly, give them something for free, and here, we’re talking about your knowledge. Don’t give them products or actual services. Instead, you’ll want to give them gardening tips if you have a company that makes gardening supplies. If you sell makeup or art a makeup artist, offer up your best tips and tricks for a flawless face. This makes the customer happy, and that’s always a good thing.

 

Social Media Recruiting: What Companies Are Doing To Avoid Legal Pitfalls

There is no doubt that social media is transforming the way people do business—and the trend extends beyond marketing. A number of companies are turning to social media to assist with their hiring processes. In fact, according to the Society for Human Resource Management’s survey, 84% of organizations are currently using social media to screen candidates.

 

However, there are legal risks involved in the process: for instance, a simple Facebook photo can reveal certain protected characteristics such as race, gender, disability, and age that employers are not allowed to consider when recruiting.

 

Even so, many recruiters have devised a lot of ways to avoid potential legal pitfalls when recruiting via social media, including:

 

Expanding their applicants pool

 

Over 80% of companies are using social media to recruit passive job candidates—who aren’t currently looking for jobs—and to screen candidates who are being interviewed for certain positions. They believe that social media provide a good platform to reach highly qualified candidates that can sometimes be daunting to find through conventional recruiting channels.

 

Treating social media like other recruitment tools

 

Many recruiters are not turning to social media as the only recruitment tool. They are also integrating traditional channels such as career fairs and job boards so as not to block candidates who don’t use social media or who lack strong social media presence.

 

On the whole, the message is delivered; while it isn’t fair to use social media to make employment decisions, employers continue to use it as an extension to candidates’ resume and a as conversation starter to give them a deeper understanding of the potential candidates.

The Newest Trend in Social Media Business

If you own a business or organization and you’re looking to improve revenues and increase your customer and client base, social media is where this is going to happen without a doubt.

 

Tapping into the genius that is good social media marketing can make your revenues skyrocket. But knowing just how to achieve good social media marketing can and will be more of a challenge. If you don’t have thousands of dollars to shell out to a professional ad staff, don’t worry. You can do all of this yourself by staying on top of the newest trends in social media marketing.

 

First, start by looking at influencer marketing. Almost all people have been recommended a product or service by a family member, coworker or friend. When a person who is close to you recommends a service or product, you usually listen. It’s easy to hear someone you don’t know say something is good, but if it’s someone who you trust, you’re more likely to go out and buy that service or product.

 

In this sense, if you would like to get more customers and clients to your business, tell your followers on social media that referrals will get them something. Just having a greta product or service in the first place will hopefully help you to get more clients and customers because more people will be wanting whatever it is that you’re selling. But telling your current customers and clients that they can get bonus cash, discounts or free gifts for referrals to their friends and family will help them to actually take that extra step and recommend you. Try it out for yourself, but just make sure that the incentive to refer is good!