Weaponized Social Media Is A Real Thing Say Some Experts

Some experts are sounding the alarm bells when it comes to how social media has been weaponized. This sentence probably would have sounded absurd just ten or so years ago when social media was just starting to catch on with the general public. It was seen as a place where people could chat with one another, share stories about their life, and keep in touch with friends and family. How could something wholesome like this be turned into something grim?

The Financial Times is reporting that Facebook has stated that at least 150 million Americans viewed at least one fake news story that generated from a Russian campaign of disinformation surrounding the last Presidential election. That is important, because it means that at least that many Americans may have been influenced on how to vote based on things that they saw from a foreign power.

We know that most people did not make a voting decision based on posts that they saw on Facebook, but there are surely some percentage who did. Even if they personally did not, they may have mentioned a story that they saw when speaking with others. If that is the case, then they might have helped to spread the propaganda that outside sources wanted them to spread. Regardless, there was influence one way or the other. Considering this, we can now see how social media websites have been weaponized against groups of people in a large-scale way. This matters and is something that all people should be made aware of.

Pinterest Generates $150 Million In New Round of Venture Funding

Pinterest, the online digital catalog of inspiration and ideas, announced it raised $150 million in venture capital to help pay for its visual search campaign. The company released a statement stating it raised the capital based on a $12.3 billion company valuation.

 

According to reports, the company raised the capital at the same share price as it did back in April of 2015 when the company’s valuation stood at $11 billion. The company reports the higher valuation was due to an increase in the number of shares currently outstanding. Pinterest also stated it started issuing stock to its employees as part of their compensation.

 

The Hartford Financial Services Group valued Pinterest’s stock price at $32.31 per share. Hartford is a mutual fund company with an investment in Pinterest. As of 2017, Pinterest has raised close to $1.5 billion from venture capitalists and investors, including capital from Bessemer Venture Partners, SV Angel and Rakuten, Andreessen and Horowitz.

 

According to Forbes, Pinterest has 175 million users who log into the platform monthly. People use the platform to find and save “pins” for such things as recipes, travel, furniture and do-it-yourself guides. The company uses “buyable pins,” which gives users the capability to find and purchase items. Pinterest also generates income from advertising revenues. Pinterest states it hopes to generate $500 million in income in 2017. The company earned $300 million in 2016 and $100 million in 2015.

 

Statistics show that people who use mobile devices to search for items on Pinterest increased by 40 percent compared to the same time last year. The company reports that revenues have doubled on individual search queries. The company plans to use the new round of funding to enhance its visual search tools.

 

 

Papa Johns Shows How To Repair A Social Media Disaster

From time to time companies run into a unique problem in the digital age. That is to say that they have the problem of having a social media disaster of some type or another. These disasters happen because they make some kind of misstep that causes them to have to go out and apologize to the public or their customers. Either that or they simply make an error that makes the brand look bad. In the world of instant reactions and the ability to share the mistake far and wide with just a few clicks, it can quickly spiral into a disaster.

 

Papa Johns Pizza company may have shown the world how to handle such an accident according to kcclaveria.com. What they did was see the mistake that had been made and took appropriate actions to try to mend the fences and make what could have been a disaster something much less vital.

 

What happened was a lady received a receipt from the company when she placed her pizza order. When she looked at the receipt under the section titled “name” the employee had typed in a racially offensive term. The customer was Asian and the employee had typed in an offensive slur against that racial group. The customer then tweeted out the receipt to the Papa Johns Twitter account.

 

The people at Papa Johns acted quickly and extended a big apology. They also said that the employee who had typed in this particular message was being terminated. They were smart to include this last part because most of the people upset by what had happened wanted to see some type of action as a result.

 

The company was also smart to keep in check with their social media profiles even on the weekends. They needed to keep an eye on things because you never know when something like this might happen. At first the Internet took it and ran with it and called out the company. However, before too long everything was settled down when Papa Johns did the right thing and made sure to put their customers first.

 

Taking Good Care Of What You Post in Social Media

Marketers have to take a lot of care with how they approach their social media activities. One thing to understand is that every tweet and post on any given platform matters. Therefore, it is important to think before posting. All it takes is one bad tweet and then one is going to be famous for that tweet. This can result in a lot of people refusing to associate with the person. As a result, this person also loses business. The process of improving the image and regaining all of the trust that was lost is a long process.

 

When it comes to social media campaigns, every interaction should be treated as part of the campaign. Every interaction and conversation should be treated as carefully as possible. This is a much bigger part of the social media campaign than advertising the business and the products. Also, many people do not like seeing ads when they are on social media. They’d rather have an ad free experience. Therefore, the best thing to do in order to bring traffic to a site is to interact and participate in the community. Also, when advertising, the best thing to do is to make it not look like an advertisement. People are more likely to respond to recommendations.

 

One of the best things about social media is that there are a wide variety of discussions that one can take part in. People can also connect with one another for many different reasons which include business related. However, reputation is important above all. Therefore, it is important to make sure that he has the best possible reputation so that he can have a really successful campaign.

 

Managing Social Media Image For Business Success

Image is one of the most important factors of social media. It is one of the aspects of the account that has influence over how many followers that one can get. It is very important for people to manage their social media image so that they can have the type of success they want in the community. Fortunately, there are a couple of main influence over the image of the account.

 

One main factor in the image is the types of posts that one makes on social media. For instance, if one is going around making profane tweets similar to that of President Trump, then he is going to have the image of someone who is profane. On the other hand, if someone makes professional and yet warm tweets, then he is going to be given a lot more trust in the community so that he can have a greater success in his campaigns. For one thing, advertising is a large part of business success.

 

Given that advertising is a big deal, it is also something that is very difficult to achieve because it is very rare for a company to manage to advertise without annoying the users.

 

Social Media has become one of the most innovative inventions for the internet. People have managed to use it to build plenty of businesses. One of the best aspects of social media are all the different platforms with many different uses. Therefore, people will be able to find the platform that is best suited to their strengths. All that is needed is for them to learn all of the ways of the community so that they will be able to succeed in an ethical manner.

 

How To Keep From Getting Discouraged With Social Media

One thing that many users understand about social media is that it is very useful and fun. The same can be said for internet marketing. There are plenty of possibilities for entrepreneurs to make tons of money. The only thing is that it requires people to be doing tons of work in order to get the rewards. Therefore, internet marketers had better make sure that they are doing what they enjoy. For one thing, discouragement can easily come, especially with social media.

 

One thing about social media is that knowledge is very important. For people that use social media, some days are slower than others. The best thing to do is to make the most of the faster days. If an entrepreneur is trying to make money with the use of social media, then he is going to have to be constantly at work on the platform of his choice. Not only will the more diligent user of Facebook or Twitter get more followers, he will also gain more credibility in other ways.

 

One good thing about social media is that as one consistently uses it, he will find it a bit easier to gain traffic to his site because his posts will rank according to keywords. It is pretty easy for marketers to get visitors to their business that way. However, the best way is to gain tons of followers. Therefore, tweets, and other forms of social media posting matters. One of the best ways to gain followers is by showing people that they are important and valuable. Once the marketer gains the interest of the user, then he can more easily market with his social media campaigns.

 

Being Able To Monetize Social Media Accounts

People use social media for almost anything. However, one of the most productive uses for social media is monetization. There are many ways for people to monetize their social media accounts. Many people use advertising in order to monetize their content. However, there are other ways for people to make money from their social media. One of the other common ways for people to make money from their social media account is by referring people to their website. When someone makes a purchase on their site, then the business owner makes money.

 

The trick to bringing in the money is to get enough traffic. One thing that is important to know is that many users are going to visit a website more than once before they decide on buying something from the site. Therefore, it is important to make sure that the site is getting a lot of visits. The good news is that it is easy to get visits from social media when one learns how to use it properly.

 

The best way to use social media is networking and participating in the community. When business owners engage with the community as one of them, then they are more likely to trust the business owner. One issue with a lot of businesses is that they spam ads which actually take away from the experience of social media.

 

The internet is making efforts to make it a little harder for people to monetize. YouTube for example is updating their rules and standards so that users can have a better time on the platform. Also, in order for content to be monetized, it is going to have to be original. After all, earnings have to be honest so that all users can have a fair chance.

 

Benefits of a Social Media Campaign for Your Business

Eight in every ten businesses will fail within their first year, making it difficult for brand new entrepreneurs to see the success in their ideas. The problem with marketing is that it can be expensive and only projected to a regional audience. This prevents the amount of people you’re able to reach, obstructing your ability to launch a proper campaign. Social media sites like Twitter and Facebook offer campaigning to business pages for a fee. The fee to run a campaign on these sites is specific to the targeted audience you’re looking to reach. The more people you want to market to, the more money you’re going to spend.

 

Social media campaigning is beneficial because of the large amount of people you’re able to attract. It’s not uncommon for a successful campaign to bring in hundreds of new clients who are all looking to utilize your services or buy your products. Because millions of people use social media everyday, advertising using this method is advantageous and an incredibly modern way of getting your brand name out there. Exposure will drive your company and help your services to sell so that whatever you spend on social media campaigns is well worth it.

 

A successful campaign requires you to have an eye catching advertisement that gives people the incentive to visit your page. If the ad is dull, boring and offers nothing to the viewer, people are unlikely to want to visit your Facebook or Twitter page. The worst thing you can do is spend a lot of money on a social media campaign and have it be unprofessional and unattractive to the people scrolling through their timeline. If need be, don’t be afraid to get a professional in to help create your marketing advertisements to improve the chances of people wanting to visit your site to learn more about your company.

 

Campaigning on Social Media for Businesses

Social media has been used by companies for years to improve their traffic, increase sales and eradicate dull performance. Campaigning is a relatively new concept designed by sites like Facebook and Twitter to help companies further grow their client base. Campaigning is a lot different from owning a page and simply keeping it updated. A social media campaign is a front page advertisement or news story that is based on a recent change to your company. This recent change can include a sale, location move or improved product.

 

Campaigning can be difficult without the right team by your side. You’ll need a team of editors, photographers, tech support experts and writers who can help with the underlying details of the campaign before it is launched. The overall success of your campaign is reliant on the work that was put into creating it. If you don’t have the right team to assist you, the campaign will be a waste of time and funds. It can often be expensive to hire professionals to help with a campaign, but it is well worth the investment when you begin to see an increase in product sales (source).

 

The platform your campaign is launched on should be on a popular website. Sites like Twitter and Facebook are ideal for these campaigns because of the amount of members who visit the site each day. Lesser known social media sites will not bring in as much revenue as campaigning with Facebook or Twitter, though it can be more expensive to use these companies to market your business. Put a little money aside to begin creating a campaign and when it is all finalized, you can launch it to the world. Customer support is key for the launch, as you will often have a flow of questions and concerns coming in when people learn about your brand.

 

How to Use Sponsored Content on Social Media to Promote Your Business

What is sponsored content? If you’ve ever read an article, watching a short film or laughed at a joke that had an ad attached to it, you’ve been exposed to sponsored content. And it’s not a bad thing. It’s especially not a bad thing if you are the sponsor.

 

Sponsored content has had an odd relationship with consumers over the last few decades. Most people used to associate it with content that wasn’t telling the truth. They didn’t like the idea of having to read, watch or listen to something that was coming from a marketer.

 

But over the years, people got to be less annoyed with the association between sponsored content and ads. If you do it right, your business or organization can use sponsored content to your advantage.

 

Doing Sponsored Content the Right Way

 

  1. Make it natural.

 

First, a blatant ad is easy to find, but a subtle ad amidst quality information or some great, interesting content is less abrasive. Make all of your ad spots natural within your sponsored content.

 

  1. Engage consumers.

 

Second, you want to engage consumers by giving them something that they’ll actually be interested in. Provide them with a funny video or a beautiful photo for starters.

 

  1. Offer your actual knowledge.

 

Lastly, give them something for free, and here, we’re talking about your knowledge. Don’t give them products or actual services. Instead, you’ll want to give them gardening tips if you have a company that makes gardening supplies. If you sell makeup or art a makeup artist, offer up your best tips and tricks for a flawless face. This makes the customer happy, and that’s always a good thing.