Many businesses use Twitter as part of their advertising campaigns allowing them to reach part of more than 330 million users who sign on to Twitter at least once a month. Studies show that Twitter users shop online an average of 6.9 times a month compared to other users who shop online only 4.3 times per month. Ove 49 percent of female Twitter users say that they have been influenced to make a purchase after seeing content posted to Twitter. If you run an ecommerce company, there are many ways to engage customers with the service.
Join or Create a Hashtag Campaign
It is essential to look like an industry leader to influence customers buying decisions on Twitter. One way to do this is to search for trending hashtags and post relevant content using that hashtag. Many companies have been very successful in doing this including Hobby Lobby who posted to #NationalCraftMonth. Other businesses choose to create their own hashtags like #ShareaCoke. Some companies have even paid large sums to use custom emojis on Twitter.
Engage with People
It is essential to engage with people when marketing on Twitter. You will want to speak with influencers in your market, but you will also want to use Twitter Chat to help you know your audience better. You can even use this social media platform to follow your competition to learn what they are saying and doing.
Learning to engage with your targeted audience on Twitter is not difficult. Start today and watch your business grow.