Snapchat Wants $4 Billion In a 2017 IPO

The popular social media site Snapchat is reportedly getting ready to go on the public market. Leaked information on the company said Snapchat wants to raise $4 billion in their first year on the stock market. If everything runs smoothly, Snapchat will be released as an IPO in 2017.

 

Valuations for Snapchat vary widely, but all investors expect this stock will be one of the most high profile IPOs to enter the market in a long time. Estimates for Snapchat’s value range from $25 billion to $40 billion. Interestingly, this company couldn’t get a valuation above $20 billion when it raised funds to be an IPO last year.

 

Snapchat’s sales figures are expected to be between $250-$350 million this year. Next year, Snapchat is planning to reach the astonishing $1 billion mark in revenue.

 

Although people know this company by the name “Snapchat” today, the company did officially change its name to “Snap, Inc.” in September of this year. It was then that executives from Snapchat told reporters about special sunglasses they were working on that will be able to record video. These videos can then be instantly posted onto Snapchat’s platform.

 

Snapchat has not announced just yet when they are planning on entering the IPO market. Some investors say Snapchat could be on the stock market as soon as March of 2017.

 

For those who don’t know, Snapchat was founded in 2011 by students at Stanford University. Users of Snapchat send pictures across the social media platform that automatically self-delete within a short moment. The developers of Snapchat hoped that this self-deleting feature would encourage more honest and quirky conversations.

 

Some new features to the Snapchat app include a media area where people can read articles by outlets like Vice and ESPN. Snapchat currently has about 150 million users around the world.

 

 

This Young Woman’s Branded Stories and Colorful Artwork Are Making Her a Wealthy Individual

Whenever I come across an article about different aspects of the business side of social media, I usually try to read it. Earlier today, I read a fascinating current article that is all about a young woman who is earning large amounts of money by posting content on Snapchat.

The article tells how a young woman named Cyrene Quiamco from Little Rock, Arkansas started experimenting with the Snapchat app a few years ago. Seeing the app as a viable outlet for creating art, she began to take screenshots of memorable Snapchat posts from herself as well as from other users.

When Ms. Quiamco started assembling the posts on her personal blog, her following greatly increased, and she began to attract attention from high profile advertisers. Her content is bright and colorful, featuring lots of simple, fun artwork.

One of her early projects involved posting a “selfie” photo where she was accompanied by a drawing of pop star Kevin Jonas. Her work caught the attention of Mr. Jonas, and a major television network asked her if she could do more of these selfies, with various celebrities.

Ms. Quiamco understands that an important factor in drawing and keeping lots of users interested in the content you produce is realizing that many people today have short attention spans.

This young entrepreneur features three to four branded stories on her channel every month, and she amasses more than 70,000 views on Snapchat every day. Between the branded stories she writes, consulting work, and speaking engagements, Cyrene Quiamco claims to be earning approximately $500,000 per year. Nice work, if you can get it.