You may or may not have noticed a decline in personal posts on Facebook. We all have friends that share, and possibly overshare, but overall personal posts have declined. What does that mean for the social media giant? It’s time to mix it up.
To increase personal sharing, Facebook plans to duplicate Snapchat Stories, threads made of photos and videos which disappear in twenty-four hours. After successfully piloting the method on Instagram, Facebook plans to debut the new feature in Ireland.
It appears that social media is becoming more visual. At one point, users would text posts to a number off their flip phones to broadcast on Facebook. Thanks to smartphones and apps, it’s now easier than ever to tweet, post, stream, and share. Facebook calls this the “camera in your pocket.”
Individuals and businesses can already take advantage of Facebook Live, a way of live-streaming videos. Some share their adventures, while others share product demonstrations.
For businesses, the stories feature may provide an opportunity to demonstrate their humanity while promoting products and services. For small businesses and self-employed individuals, these benefits are crucial to success.
Of course, we’ve also seen a number of important social campaigns playing out on Facebook in the past year. There was the Ice Bucket Challenge, Standing with Standing Rock, and of course, Election 2016. It’s fair to anticipate increased involvement in these movements and others as Facebook moves toward an audio/visual future, and it could be the answer to a growing distrust in mainstream media.