The Experts Weigh In On What a Successful Social Media Campaign Looks Like

You probably use social media on a daily basis to check on your friends, family and to discover new pages. If you’re a business owner, just think of the millions of people who use the site each and every single day. Launching a successful campaign is ideal for all types of businesses, no matter how new or old you happen to be. The campaign will launch to a specific demographic so that you’re more likely to attract the clients that you want. For instance, if you’re launching a makeup brand, the campaign will target younger girls and women who would be more likely to visit your page after seeing the advertisement.


Experts in marketing recommend that you put the time and effort into launching a campaign instead of just doing it overnight. First, you’ll need a great quality advertisement that is going to catch the attention of anyone who looks at it. If the ad is dull and boring, people might not notice it or be interested to visit your page after seeing it. You will also need to be prepared for the onslaught of new customers visiting your page and site, so be ready for emails, comments and questions.


Once you launch a campaign, you’ll notice a sudden influx in the amount of people interested in your brand, and this can do wonders in terms of increasing your revenue and getting your company known to the world. A successful marketing agency can further help with this campaign if you’re struggling to launch it yourself.


Betsy DeVos A Natural Choice for Secretary of Education

Since school choice and educational reform has been a passion of Betsy DeVos for the past 30 years, she was a natural choice for the office of Secretary of Education and was approved and sworn in on February 7, 2017. Her desire to help parents provide the best education possible for their children and to help low income children access a quality education translated into a successful movement nationwide. Her effort includes board memberships on Kids Hope USA and the Foundation for Excellence in Education as well as chairman of the American Federation for Children and the Alliance for School Choice. Betsy DeVos spoke of the progress the educational choice program was making and the increasing number of students and states nationwide in an interview with Philanthropy Magazine in 2013. Now as the 11th U.S. Secretary of Education, those wanting better educational options for their children has a champion in office.

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Known for their philanthropy, the DeVos family is also known for their hard work in the political arena to improve and support community services. In fact Betsy’s husband Dick was elected to the State Board of Education of Michigan in 1990. When their efforts failed to pass a state constitution that allowed tax credit scholarships and vouchers, Betsy Devos started a foundation to give low income families scholarships to allow parents to decide where their children attend school. She not only gave money to a cause, she rolled up her sleeves and got to work advocating and serving as an in school mentor to at risk children in the Grand Rapids Public Schools. She gained valuable insight interacting with the students, families and teachers. She also worked to help craft legislation, support candidates, and help students find schools once legislation was passed. As the U. S. Secretary of Education, she will hopefully have greater reach and gains.

In the 2013 interview, Betsy DeVos also spoke of the potential influence of virtual schools, magnet schools, home schooling and charter schools as school choice options for children and their parents. In her new role, Betsy now has the opportunity to work passionately on her dream that all parents have the ability to choose the best educational setting for their children and that all children have a chance to live up to their potential. Her commitment can bring about great things for education in America. Visit Betsy’s profile page on

Did Russia Just Run The World’s Greatest Social Media Campaign?

This week has seen numerous revelations by the Russian people. Federal investigators have also seen numerous applications developed for better business capabilities. The Russian government used social media army and botnets to post millions of posts on Facebook and Twitter to laud Trump’s rule. For this reason, they also worked to initiate that Hillary Clinton was no leader for the American people. He has also worked to issue his statement in a manner that is not predicted in the industry. If these charges were true, it would tell us a lot about the power that lies in social media. For this reason, social media can be used to shape up politics and build awareness in any capacity.


As a matter of fact, it is interesting to learn how Russia has mastered the use of social media developed in the United States. They have used the social media platform to send out numerous tweets in a capability enabled through social media engagements. Russia has hacked various social media platforms to reveal the true nature of the government led by Hillary Clinton. This is the reason why we need to understand the role of social media in our lives.


For the sake of argument, let us assume that propaganda has enabled its vision to propagate in a manner that is not depicted in this industry. Let us not multiply better business through the illegal use of social media. While it is a big platform for all to extend their use, it is prone to misguided conceptions and poor use.


LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B

During this past week, LinkedIn provided a new feature to enable them to attract more people into their circle. For this reason, the company has engaged in the issuance of services involved in social media advancements in a manner that is not depicted in the industry. Needles and pins have seen more traction in the advancements of social media platforms. For those who need specific entities in this capability, they must seek animated strategies to have their business strengthened by this individual straight story. The companies are emulating the needles used by Twitters and Facebook and enjoy an increased capability to have their businesses angered by this information stronghold.


Facebook and Twitter have enjoyed an increased capability to have most people covered in a manner that is not depicted in the industry. Since 2013, the company has seen many specify their business capabilities. Since 2015, the companies have seen an influx of people seeking better business skills to have their engagements accredited to entertain more carriers. The Adwords used in Twitter and Facebook have generated more profit for the company and their users. For this reason, they are increasingly accounted for better business entities.


LinkedIn advertisers, since April, have seen an increased capability to advertise their services and products to a wide array of social media users. They also have exclusive access to the most sophisticated audience in the entire activation since 2013. You can also get a wide access to their inexpensive entities issued in a manner that is not depicted in the industry.

Did Social Media Ruin Election 2016?

It has come to the notice of the public of how social media has affected the way we think and talked about politics. In the eve of elections, social media has a lot of bad and good influence. While the United States is one of the most sophisticated countries in the internet and social media connection, it is prone to affect the way people think and perceive political views. For this reason, most people have sought to social media to advocate for what they believe based on their preference. Social media, during the past presidential election, was affected by social media. It was all-over social media that Hillary Clinton was dealing with corruption during her term as the Secretary of State. During this time, she was engaged in working for different political views.


For all that we see in social media, kit emanates from some few individuals seeking to divert the way people think. These elections were changed through social media. Facebook is the worst election platform. For those who think they are not acting in a manner that is not working for business deals, they are engaged in electrifying those in the presidential elections. For those who do not like the way people treat them in Facebook, they unfriend them to remain with the loyal.


During this past elections, Trump supporters rendered havoc on social medial platforms. Every time you log in to your Twitter or Facebook account, you were bombarded with adverts about preventing Hillary Clinton from winning the presidency. Facebook is the main culprit.



Developing Financial Solutions For The Society

Many institutions that offer financial aid for the different people and companies in the society do not offer tailor made products. This makes some of the companies and individuals with financial constraints to lack solutions. Madison Street Capital is offering solutions for all people in the society. Madison Street Capital offers solutions for both the small and big firms. Madison Street Capital enables everyone to have access to the solutions towards financial independence. This will enable the people to benefit from the different financial independence solutions and create a society free from poverty.


Madison Street Capital seeks to find financial opportunities for its clients regarding their financial capacity. They invest heavily in customer service because they believe that all customers have an impact on the company. They advise their customers about financial opportunities. They do it online and offline. This enables the company to attract a huge market and develop a pool of products. This makes their products to attract different clients because their products are for everyone in the society. Madison Street Capital recently enabled the survival of a small company that was going bankrupt. This made their clients believe that everyone is equal in the enterprise. This was a source of a positive image of the company. Madison Street Capital reputation is maintained through developing solutions for everyone in the society.


Companies should endeavor to create solutions for most people in the society. This will facilitate more people to be rich and insulate them from poverty. It will also enable people to understand the dynamics towards financial freedom. This will facilitate people to understand the importance of financial freedom. This will allow more people to access opportunities towards financial freedom. Companies will achieve financial freedom, and this will encourage more people to develop companies. They will improve the economy of the particular nations.


Companies should develop a solution for everybody towards financial independence. This will create an opportunity for people to access financial independence opportunities. The creation of financial development opportunities will encourage people to create their businesses since they are assured of financial development. This will develop the people and also the society as a whole. People will be open-minded towards financial freedom. The society will have many opportunities to be exploited. Financial freedom will be achieved for everyone. Madison Street Capital has been a role model to many financial institutions in the world.


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Profitable or Popular? Make Hashtags Work for You

Most businesses in social media platform focus on popularity or profitability. For those who focus on profitability, they ensure their brand comes out at the top of every advert. On the other hand, those focusing on popularity engage in working for better business capabilities in a manner that is not depicted in the industry. They will also concentrate on developing a new trend to have this business known by all people through the launched adverts. Businesses always work for the benefit of those seeking to achieve better business through the animation of strategic entities.


Most of those businesses engaged in popularity will gather tons of followers by their side to share their influence to untapped resources in networks. For those that are geared towards profitability will engage in seeking the company of those who they consider their client-base. This is the reason why they will always strive to achieve profitability as the main source in business. The businesses that have gained market advantage need not get themselves advertised. However, they will seek popularity among the people. Those that have not achieved market power will use social media to create a platform that seeks to educate them on how to achieve the market advantage.


At one point in time, each business was using social media as the best way to achieve business. For this reason, profit was the main thing concerning the people. Once they achieve profitability, they will seek to achieve better business through the development of functionalities in a manner that is not paralleled in the industry.



Why Business Owners Rely on Social Media Campaigning

Marketing your company is absolutely essential if you’d like to bring in new clientele. Without the proper advertising, you are risking your company being ignored and undiscovered by people who would otherwise love to use your services. There is no better way to get the word out there than by utilizing social media. Social media is used by millions upon millions of people every single day. It’s easy to see why so many business owners, both new and old, are using social media as a platform in which to launch their brands, products and services.


One of the best options available to you is called social media campaigning. Running a successful campaign requires you to have an eye-catching advertisement that will attract people to it and get them wanting to know more. From there, they’ll click on the link to your page and can visit you to use your services or buy your products. This can potentially bring in thousands of new customers in just one successfully-launched campaign, so it’s worth investing into some good quality advertising.


If you don’t have the time or skills to do this yourself, there are plenty of marketing agencies available that will be more than happy to help with your next social media campaign. They will work on the advertisement that will be used and can maintain the campaign entirely for you to prevent it from becoming a bomb and not doing what it needs to do. This is essential for all business owners no matter how long you’ve been in the market.


Andrew Rolfe: Changing Lives through the Ubuntu Education Fund

The founder of the Ubuntu Education Fund, Jacob Lief, is an innovation leader in the non-profit sector. He has several years of experience and knows the pitfalls that one can run into while trying to make the world a better place. Jacob often speaks about events that happen worldwide. He came to a realization that the fundraising methods for the Ubuntu Fund were ineffective. In fact, he termed them as nonsense. He said that there was a smooth flow of funds but the organization wasn’t changing the lives of people. So, he decided to make a few changes to how things worked.


Andrew Rolfe, the board chairperson of the Ubuntu Education Fund, is working with Jacob Lief to revolutionize the world of non-profits. The two executives aim at changing the way non-profitable organizations approach donors. Also, they’re working on changing how donors offer their money. The new process developed by Andrew and Jacob is called the Ubuntu Model. Some donors like to monitor their donations. This, however, can be counterproductive. The Ubuntu model searches for wealthy individuals who offer donations with fewer restrictions.


Jacob Lief and Andrew Rolfe know the importance of their work. That’s why they’re focusing on improving the performance of non-profits worldwide. The Ubuntu Education Fund helps poor kids living in South Africa’s Port Elizabeth. The organization, led by Andrew Rolfe and Jacob Lief, focuses on spending their money appropriately to help vulnerable children. Therefore, it makes perfect sense that Jacob and Andrew want to change the way they spend their funds.


Finding people who are willing to give their money with no strings attached is quite difficult. This may lower the budget of an organization, but the funds are put to good use, as there are no strings attached to them. Jacob and Andrew Rolfe began developing a rapport with communities and families to create plans for every child’s health, education as well as stability.


Even though the Ubuntu model still needs some improvements, it has already yielded results that show its efficiency. The Ubuntu Education Fund has experienced the first-hand benefits of this fundraising model, so we should expect an astronomical progress from the organization.

Why David Giertz thinks you need to talk to clients about Social Security

There are many people that have reached their retirement age but are being forced to work and some even beg and become homeless as a result of not planning properly for their retirement. One of the greatest investors of the current times, David Giertz feels that solving this type of problem will be done the moment that people that work in the banking, financial and investment sectors start telling their clients the truth about social security.

For instance, the people who are in the middle and lower brackets of earning are the ones that benefit the most from social security at It is unfortunate that these are the same people who treat the issue with the highest level of ignorance. The other thing that they do not seem to understand is the fact that one can be entitled to not one but up to three types of benefits at a go. Claiming these benefits is another challenge for the retirees and the veterans on The moment that some of them hear the mention of lawyers and making claims, they somehow shut down or decide that the benefits aren’t worth the trouble.

The other issue that comes in is the fact that these people do not understand exactly how much they are owed as compensation on The social security does consider factors such as inflation before they make the final calculations on the person’s final earnings in social security. People that worked in the nineties may have their then salary multiplied by two before the benefits are calculated in order to factor in inflation. Lastly, for the people that are still in the workforce, David Giertz says that they need to stop cutting corners when paying taxes because the less you pay, the less you will get when you get to retirement. In short, he believes that knowing the things to do and avoid will help clients avoid sad and poor sunset years.