Leopoldo Alejandro Betancourt Lopez is a business leader and investor whose role at Hawkers has helped the company move from one success to another. Alejandro Betancourt has proven that all it takes for a young company to succeed is good strategies. It is these strategies that have made the company become a youths’ favorite on all eyewear needs. The company’s biggest following is on social media since right from inception, the founders focused on conducting their marketing and sales through their social media platforms. Currently, Hawkers collects over 100 million USD thanks to the effort put in by Leopoldo Alejandro Betancourt Lopez in his capacity as president of the company.
The company’s founders initially did not start in the eye wear business. As young entrepreneurs, they tried their hands in other ventures and finally landed in the field of reselling sunglasses. The founders sourced the company’s sunglasses from California, and eventually, a business that began as a trial was able to collect 60 million USD in two years. The first challenge the company’s founders encountered in the eyewear business was unpreparedness. Their expertise was in a different sector; therefore, the fashion industry was something new. As demand for eyewear grew, Hawkers started experiencing a financial crisis because most of the revenue went into production.
Alejandro Betancourt came into the company with vast experience in the area of investment. He has his own investment company called O’Hara Administration. Through his investment company, he earned significant experience through various investments made across the world. Therefore, he took the valuable lessons drawn from these investments and used them to grow this new venture. One of the things which the eyewear company had a chance to benefit from Alejandro Betancourt is instincts he earned from the financial world. Therefore, executing the company values like providing quality eyewear at affordable prices.
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