Gaining popularity on social media can be very easy for people who know what direction to go in. There are many methods that can help people gain popularity. Not all of them are effective for everyone. The individual user of social media has to figure out what direction he is going to take for becoming a celebrity.
One of the common methods is posting a viral post or video. This is one of the common ways that people gain their fame. However, one thing that they have to understand is that this is unpredictable. Therefore, releasing the most unique and craziest video is probably not going to work.
Another common method is a social media campaign. One of these types of campaigns is the hashtag campaign. One good thing about the hashtag campaign is that it gets people involved in the campaign as well. The involvement in these types of campaigns is going to make it viral. One of the best platforms for going viral is Twitter. The simplicity of the platform and the features such as retweet makes it easy for a message to get sent around. Therefore, Twitter is being featured more on different shows.
It is up to each individual social media user who has high aspirations to figure out how they are going to reach them. After that, they have to maintain their popularity.