Social Media Campaign Against Palm Oil

Richard Walker is the current head of a United Kingdom-based supermarket chained called Iceland. He is currently facing criticisms from a Malaysian group because of his decision to ban palm oils inside his supermarket chain. According to Richard Walker, there was a social media campaign that was launched against him and his supermarket chain, and videos were uploaded online saying how he messes with Malaysian farmers and business people. The video is telling Richard Walker that he is simply destroying families because of his decision to ban the selling of palm oils. Malaysia is one of the largest producers of palm oil in the world, and it is a big blow to the farmers if Iceland would start banning the product.

Richard Walker defended his decision, stating that he is not really against palm oil and its related products, but he is against the way it is being obtained. According to his data, 8% of global deforestation incident was caused by the planting of palms and the extracting of its oil. He wanted the public to be aware of how these type of oil is being made, to lessen its impact on the environment. The social media campaign against Richard Walker did not succeed, as more people seem to support Richard Walker and his objective of banning palm oil products inside his supermarket. Other people have criticized the Malaysian group because they are not thinking about the environment. Richard Walker even emphasized that he would want to send a clear message to the Malaysian Group who criticizes him: he will never sell palm oil because it destroys the environment.

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