The right social media campaign can make a huge difference to your bottom line. But before you dive right in, there are some hard truths you need to be aware of.
1- It Takes Time And Effort
Launching an effective social media campaign is not something that you can just set and forget. It takes continuous time and effort to build a positive online reputation. You need to do more than just schedule posts and give an occasional shout out.
Engaging with your customers takes time and effort, but the rewards will be worth it. Once your customers and prospects begin to trust your brand they will become loyal followers and, at some point, become evangelists for your brand.
2- Some Industries Are A Better For For Social
Any company can see success with social media marketing. But some industries are more social media friendly than others. Industries like fashion or sports can post eye-catching photos that will get users to stop and pay attention.
However, if you are in an industry that has a very narrow demographic, or is just not that “sexy” you may find it difficult to get traction early on. But, if you keep at it, you will eventually reach the customers and prospects that are truly interested in what you have to offer.
3- ROI Can Be Hard To Prove
Showing a positive return on investment (ROI) to the bean counters in your company can be difficult. You can track the traffic and conversions from your website but that is not the whole picture.
If you have a physical location people may walk in based on an article on your website or a Facebook post and you will never know it. Track and analyze all the data you can but know that you may never know the entire picture.
Social media has leveled the playing field for all businesses and if you are not taking advantage of this marketing platform, you are losing ground to your competition. Put in the time and effort and you will see positive results.