Recently, during a meeting in Menlo Park, California, Mark Zukerberg announce that Facebook would begin ranking news organizations by how trustworthy the news site was. The ranking would be based on user surveys which would allow Facebook to collect data to determine which news sites are found to be widely trusted.
Facebook, and most notably it’s CEO Mark Zukerberg, made a pledge to take a look at the bigger scope of what the company calls its responsibilities, something that followed a tough year for the social media giant who received wide and harsh criticism for their platform which was believed to have been used to aid in undermining elections, spread hate speech and to grow the divisive nature of the nation. Zuckerberg is now taking steps to fall back in the social graces with the public and appease the masses, and one of those plans is to rank news sources. The idea is simple. Users will rank the trustworthiness in news sources and each news source will receive a score. News sources that receive the higher scores would be promoted prominently on Facebook’s News Feed while those that scored much lower would be suppressed.
Zuckerberg went on to note that he believes that his social media baby has the responsibility to help close the divisive gap and help people find common ground, and he believes that sharing sets of facts as well as a common understanding of the basic truth is not only the first step in that but is also essential for the nation to have a true democracy. He feels when it comes to news, it is not helpful for multiple outlets to repeat the same thing over and over with the only deviation being an attempt to polarize people. Zuckerberg went on to note that his plans to make Facebook more reliable would include spending billions of dollars to fight the “fake news” that has been spreading on his site. He intends to have “tens of thousands of people” working on reviewing the content of the site. The company is also in the works of developing artificial intelligence tools to help fight these problems, but it is believed that it will likely be about a decade before that technology will be working at full capacity.
So far, 2018 has been a tough year for Zuckerberg and his company, but he seems to be quite proactive in taking steps to not only remedy the problems but to please the masses and find himself back in their good graces. Only time will tell if his big plans will pay off and work well. For more information click here.