One of the best things to do on social media is promote a positive image. This is actually one of the easiest ways to be successful with YouTube. One of the reasons that being positive is that people are drawn to positive people. Therefore, the most popular person is going to be the positive social media user. However, there are other ways to be popular on social media. Being positive is definitely not the only way to be successful. One thing that will help a person who is positive is if he is real.
While being positive is really good, another way to be is accessible. Sometimes, people can be so positive that they alienate a lot of people. For one thing, they might be seen as too kiddish. When there is some kind of deepness to the content, then this can attract some of the more weathered people. One thing people are after is something that is grounded in their reality. This is the case with Twitter, YouTube, and other forms of social media. For one thing, this gives the user something to relate to and get behind.
When one gets enough followers on social media, he is likely able to look into different methods of monetization. This is when one can make a successful career out of his social media profile and even become a household name.