Sometimes, you have to make things simple. If you are running a social media campaign that is important, you may start to overcomplicate things. That is not a good thing. Here are some simple but useful tips for social media marketing.
The first way to make things simple is by limiting yourself to one or two platforms, three tops. The reason for this is that you will have more energy to spend on the few platforms you do focus on. This means you will not have to spread yourself too thin. It also means that you will be able to grow a large following on one or two platforms instead of a small following on six or seven. It just takes too much work to work on so many social media platforms at one time.
The second simple rule to remember is to always share content that is both useful, interesting, and helpful. The key words here are interesting and helpful. If something is not interesting, do not share it. If it is not helpful, do not bother. By sticking to these two simple words, you will boost the quality of your posts. At the same time, not everything has to be so serious. It can be either interesting or helpful; it does not have to be both. If something is humorous and funny, it is interesting and you can share it. The same goes for useful advice, according to your target audience.