One of the newest kinds of social media campaigns involves something called influencers. What are influencers? Or rather, who are they? How can you use influencer marketing to drive sales and create revenue?
The answer is that influencer marketing is the equivalent of word of mouth. Basically, an influencer is someone who has a large social media following. This large following may be interested in you too once they hear about you. You pay the influencer money to promote your brand. For example, on Instagram, you can pay influencers to post a picture of your product or of your profile while tagging you so that people go to your profile and follow you.
There are two kinds of influencers you should know about. The first is known as macro influencers. These are the influencers that would first come to mind when you think about influencer marketing. They are celebrities or media personalities. They may be large brands or companies. They have hundreds of thousands, sometimes even millions, of followers. However, they cost a lot of money and are very expensive.
Then there are the micro influencers. These influencers do not have hundreds of thousands of followers. They may only have a few dozen thousand followers. They may even have between five to ten thousand dollars. However, the reality is that their followers are often more engaged. They charge less, and sometimes you can get a better ROI if you shop with them.