Month: May 2018

CAMBRIDGE ANALYTICA ORDERED TO SUBMIT ALL US VOTER DATA BY UK WATCHDOG:

Facebook founder Mark Zuckerberg was under fire when it was discovered that Cambridge Analytica which is an American data firm had used his platform to acquire unwarranted information from the US voter.

Although Zuckerberg vehemently denied any involvement with the firm, the American lawmakers had a really hard time believing him. However, a UK watchdog data firm is ordering the infamous firm to surrender all the data that they had gathered on the US voter using the popular social media platform.

The firm is pursuing its interest through the office of the British Information Commissioner. This is because the uncouth behavior of the data firm affected approximately 240 million users of Facebook in the country. In addition to this, if Cambridge Analytica decides to ignore the directive by the UK watchdog firm, then this will pave way for immediate court action because the firm committed an offense of criminal nature.

Regardless of this, Cambridge Analytica declared itself bankrupt on Wednesday. Moreover, it also shut down its UK offices and closed down all its operations in UK and US. The data company is the brainchild of Rebekah Mercer, Steve Bannon and Robert Mercer who are strong supporters of the Trump administration. In fact, Mr.Bannon is the ex-chief strategist of the White House.

The firm is accused of allegedly helping itself to personal information from Facebook users under false pretense in order to spread political messages. The firm is believed to have done this to various political campaigns globally.

Social Media Campaign Against Palm Oil

Richard Walker is the current head of a United Kingdom-based supermarket chained called Iceland. He is currently facing criticisms from a Malaysian group because of his decision to ban palm oils inside his supermarket chain. According to Richard Walker, there was a social media campaign that was launched against him and his supermarket chain, and videos were uploaded online saying how he messes with Malaysian farmers and business people. The video is telling Richard Walker that he is simply destroying families because of his decision to ban the selling of palm oils. Malaysia is one of the largest producers of palm oil in the world, and it is a big blow to the farmers if Iceland would start banning the product.

Richard Walker defended his decision, stating that he is not really against palm oil and its related products, but he is against the way it is being obtained. According to his data, 8% of global deforestation incident was caused by the planting of palms and the extracting of its oil. He wanted the public to be aware of how these type of oil is being made, to lessen its impact on the environment. The social media campaign against Richard Walker did not succeed, as more people seem to support Richard Walker and his objective of banning palm oil products inside his supermarket. Other people have criticized the Malaysian group because they are not thinking about the environment. Richard Walker even emphasized that he would want to send a clear message to the Malaysian Group who criticizes him: he will never sell palm oil because it destroys the environment.

Instagram Offers Tips To Boost Small Businesses

Social media has become far more than a means to connect with friends. The various mega-popular platforms have become an effective way to share information and build online markets with promoting and advertising options like never before. The two most popular media networks are Facebook and Instagram. Both sites provide users with the opportunity to reach literally millions of people. Recently Instagram used its status in a most advantageous way when it posted a list of detailed, helpful tips to give small business owners some tried and true ideas for growing their business (www.forbes.com/sites/saadrosenberg/2018/05/03/4-tips-to-help-small-business-grow-on-instagram/#44b3cd654858). Many people look to social media for pointers and advice for creating successful businesses since literally millions of people utilize the sites to share their input, professionals and consumers alike. Instagram shared the following tips that will benefit any small business:

1. Get Other Businesses On Board
Look for other local small businesses that could also benefit from social media promotions and start sharing and cross-promoting with that business. Both of you – as well as your prospective clients – can benefit greatly from sharing information and promoting one another.

2. Get Everyone Involved
Social media platforms mean your page can have hundreds or even thousands of followers. Create polls and ask questions to get feedback from people who have an interest in your product or service. Social media puts your target audience and their input right at your fingertips.

3. Be On The Lookout For Opportunities
Plan your advertising strategies for holidays, events, seasonal activities, etc, and be the first to offer special deals in time for them. By planning ahead and putting your business in the spotlight at the most opportune times, you will make money and get exposure.

Social Media Campaigns Are Both Effectvie And Misunderstood

In the first decade of the 21st-century, advertisers and major corporations made a major investment in social media campaigns with the U.S. and parts of western Europe among the leaders of this marketing drive. Forbes reports the initial drive to create successful social media campaigns led to reports of 1000 percent return on investment for some companies while those of recent years are beginning to challenge the figures as ROI becomes a controversial subject.

The Irish Independent reports a recent conference in London brought together experts in social media marketing from Europe and the U.S. to discuss how best to go about breaking the U.S. market for brands based in Dublin. One of the major problems faced by many Irish companies looking to break into the U.S. and Mexican markets is the ongoing issue of confused stories and campaigns foreign audiences find it difficult to understand.

At the Enterprise Ireland conference, event attendees were given a glimpse into how to turn social media to their advantage by building a demand for their products in the U.S. where around 81 percent of citizens have a social media presence. In many cases, marketing costs can be kept low for advertisers who spend much of their time targeting individuals in the U.S. and other countries where potential customers often find new brands Online. One of the problems for those interested in social media marketing is a lack of statistics and evidence about ROI with these self-reported and open to issues.

3 Hard Truths About Social Media Marketing

The right social media campaign can make a huge difference to your bottom line. But before you dive right in, there are some hard truths you need to be aware of.

1- It Takes Time And Effort
Launching an effective social media campaign is not something that you can just set and forget. It takes continuous time and effort to build a positive online reputation. You need to do more than just schedule posts and give an occasional shout out.

Engaging with your customers takes time and effort, but the rewards will be worth it. Once your customers and prospects begin to trust your brand they will become loyal followers and, at some point, become evangelists for your brand.

2- Some Industries Are A Better For For Social
Any company can see success with social media marketing. But some industries are more social media friendly than others. Industries like fashion or sports can post eye-catching photos that will get users to stop and pay attention.

However, if you are in an industry that has a very narrow demographic, or is just not that “sexy” you may find it difficult to get traction early on. But, if you keep at it, you will eventually reach the customers and prospects that are truly interested in what you have to offer.

3- ROI Can Be Hard To Prove
Showing a positive return on investment (ROI) to the bean counters in your company can be difficult. You can track the traffic and conversions from your website but that is not the whole picture.

If you have a physical location people may walk in based on an article on your website or a Facebook post and you will never know it. Track and analyze all the data you can but know that you may never know the entire picture.

Social media has leveled the playing field for all businesses and if you are not taking advantage of this marketing platform, you are losing ground to your competition. Put in the time and effort and you will see positive results.

How to Align Your Social Media Goals and Results

What are the things that matter when it comes to social media marketing? Many people do not know the answer to this question. They look at their metrics and their data, but the reality is that they don’t even know what they are looking for. This is a terrible idea.

The truth is that the metrics that really matter all depend on what your goals are. Are your goals, for now, to simply get more followers and likes? Or are your goals to get more traffic to your website through social media? Perhaps your goals are to get more sales, or perhaps your social media goals are to get more leads so that you can build up your customer base or an email list.

Whatever your answer, you have to realize that your metrics need to meet the expectations of your goals. If they are not, then perhaps it is time to start looking at your goals and seeing if they are not realistic. If they are realistic, then you must do the logical thing and change your entire social media strategy. Sometimes, however, even a small adjustment is all that you will need to get big changes in your results. Remember that your goals also need to be specific. If they are vague, there is no way you will succeed with social media marketing.

Facebook Announces News Source Ranking System

Recently, during a meeting in Menlo Park, California, Mark Zukerberg announce that Facebook would begin ranking news organizations by how trustworthy the news site was. The ranking would be based on user surveys which would allow Facebook to collect data to determine which news sites are found to be widely trusted.

 

Facebook, and most notably it’s CEO Mark Zukerberg, made a pledge to take a look at the bigger scope of what the company calls its responsibilities, something that followed a tough year for the social media giant who received wide and harsh criticism for their platform which was believed to have been used to aid in undermining elections, spread hate speech and to grow the divisive nature of the nation. Zuckerberg is now taking steps to fall back in the social graces with the public and appease the masses, and one of those plans is to rank news sources. The idea is simple. Users will rank the trustworthiness in news sources and each news source will receive a score. News sources that receive the higher scores would be promoted prominently on Facebook’s News Feed while those that scored much lower would be suppressed.

 

Zuckerberg went on to note that he believes that his social media baby has the responsibility to help close the divisive gap and help people find common ground, and he believes that sharing sets of facts as well as a common understanding of the basic truth is not only the first step in that but is also essential for the nation to have a true democracy. He feels when it comes to news, it is not helpful for multiple outlets to repeat the same thing over and over with the only deviation being an attempt to polarize people. Zuckerberg went on to note that his plans to make Facebook more reliable would include spending billions of dollars to fight the “fake news” that has been spreading on his site. He intends to have “tens of thousands of people” working on reviewing the content of the site. The company is also in the works of developing artificial intelligence tools to help fight these problems, but it is believed that it will likely be about a decade before that technology will be working at full capacity.

 

So far, 2018 has been a tough year for Zuckerberg and his company, but he seems to be quite proactive in taking steps to not only remedy the problems but to please the masses and find himself back in their good graces. Only time will tell if his big plans will pay off and work well. For more information click here.

How to Be an Authority On Social Media

Social media marketing is something that is very useful to small business owners. If you know how to do it right, you will be able to grow a large following of people who are interested in your niche. If you are a local business, then you can grow a following of local people if you know what you are doing.

The one thing that you should do is constantly add value. People do not want their social media feeds to be filled up with nonsense and things that are of no interest to them, especially if it is drivel and filler content that is not informative. That is why you have to always add value.

What this means is that if you were only posting promotional content until now, you have to stop doing that right away. That is a terrible idea and a sure way to drive away followers. The same goes for only posting links to your own blog or website. You have to be able to post links to other sites or just text content that does not contain any links to anywhere. You want to be able to add value without having to promote a product of yours or trying to send people to your website.

Finally, make sure you do have a blog, or else you will not have the same authority on social media.

Getting More Leads On Social Media

One of the hardest parts of running an online business is having the ability to generate enough leads in order to generate a good profit. However, many people overlook the fact that there are so many ways to generate leads on social media. Here are some ideas for generating leads on social media.

Some people think that they have to promote heavily on social media. The reality is that you if you want to generate a following that is loyal and faithful and really cares about you and what you do, you need to post stuff that is not overly promotional. Instead, it is a good idea to post stuff that is either informative and which really help out your customers in one way or another or stuff that is inspirational and which motivate and inspire your customers to get more done in their lives.

Both of these things will make people adore you and will also establish you as an authority figure in your industry. The power of this is not something you should ignore.

There are also many ways to get more leads than what you are getting now. The first is to not focus on just one social media platform. You never know where you may go viral and where people are going to find you online, so use all platforms in the beginning.

Kim Kardashian Speaks About Her Sister’s Boyfriends Infidelity

People have been buzzing on social media for a few weeks now about Tristan Thompson, Khloe Kardashian’s boyfriend. The couple recently welcomed a baby girl named True, but not before Thompson was caught on video cheating on Khloe with multiple women.

Kim Kardashian recently appeared on the Ellen show this week, and stated that she felt bad for her sister. She shares that the situation is “messed up” and says that she doesn’t want to say anything too disparaging about Thompson, since her niece True will grow up and see the interview one day. Kim also praised Khloe on Twitter, sharing that she can’t wait for her daughters and niece to grow up and have the same close relationship that she and Khloe have. True is Kim’s second niece this year, since her younger sister Kylie also had a baby girl named Stormy a few months ago.

Kim also talked about her husband Kanye West’s return to Twitter and the troubling tweets and comments he’s been making lately. Kanye has asserted that while he doesn’t agree with everything Donald Trump does, he respects his rights. This has put him at odds with many of his long-time friends, including singer John Legend. Kim shares that she was not initially aware that West had gotten back on Twitter until he asked if she liked his tweets. She also states that media outlets are trying to frame her husband by alleging that he has a mental health issue.

Want to know more about the latest Kardashian drama on social media? Visit www.huffingtonpost.com.

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