People who are hoping to go viral should not expect it to happen. One thing that experts say about social media and going viral is that it is unpredictable. However, some of the people who look at something that goes viral can find a certain commonality. One thing that is common is that there is something that is very unique. Often it is content that is either shocking or ridiculous enough to get shared tons of time. After a while, it will go viral. At the same time, there is nothing that is going to suggest that something is going to go viral.
There is one thing to look at for people that are hoping to go viral. When it comes to content, in many cases, it goes viral once it has been viewed in other mediums. Another thing to understand is that social media should not be looked at as an originator, but an accelerator.
Fortunately, there is something that can help people go viral in social media. One thing to do is just engage with the community. Also, provide some interesting content. One of the easiest ways for people to go viral is for them to just be themselves. As people get to know who they truly are, they will get to gain all of the followers they need in order to go viral.