There has been a subtle shift in the world of social media. There has been some changes to the algorithms of Facebook which is making media and advertising companies fall back in love with Twitter. One thing that media and advertising companies are noticing about Twitter is that the company understands the advertising and media industry. Therefore, they are more willing to work with these companies. One thing that can also be said about Twitter is that it seems a little simpler to use for people who are staring out with social media.
One thing that can be said for Twitter is that it can be easier to gain followers for some people as it depends on the niche they are using. These followers can be directed to their business or website. One thing that can be said about Twitter is that it seems to be a more welcoming community for some people. It is also easier to go viral with all of the retweets being made.
Even though Twitter does seem to favor media and advertising companies more, it is important for users to know that they are not going to get anywhere just advertising unless they pay for advertising space. People who want to market their companies for free are going to have to take the time to build their communities and their brand so that they can gain popularity that they can profit from.