One thing that can help people achieve their goals for fame or business is if they cross over from one social media platform to another. One example is someone starting off with Twitter and builds a network with the social media platform and then moves it to Facebook, and eventually YouTube. One of the best advantages of crossing over is that it can build a lot of popularity. Another thing is that people are able to enjoy some of the popularity that can transcend social media. This is definitely a lot better than someone sticking to one platform.
However, this is not to say that one is not going to have a favorite platform. For one thing, certain people can find it easier to understand one platform over another when it comes to certain topics. One of the best things for someone to do is start with the simplest platform. After he has built his following, then he can go to the next platform and take some of his followers with him. He could also bring people to his website if applicable.
For people that are starting with Twitter and moving towards YouTube, the best thing is that they can develop the skills needed to handle some equipment and entertain people with it. This can be a great opportunity to make people a part of a journey as they build something worthwhile.