Facebook, one of the social media giants has decided to clear its ad metrics. It has also announced it to the public. One of the reasons that they are doing this is that a lot of advertisers have lost confidence in Facebook. For one thing, it is important for Facebook and the users to have advertisers so that they will be able to make money from their efforts. Without the advertisers, then it will be a lot harder for people to make money from Facebook. This is one of the reasons that Facebook has decided to make changes to not only the way they were running things but also to what they were doing with the advertisers.
One thing that has been revealed is that many advertisers are working with estimates. While estimates hold more value than guesses, they are not the total truth. Advertisers are hoping to know the truth so that they can be certain that they are moving forward int he right direction. One of the best things about accuracy is that it makes things easier in the long run for the company.
Another thing that Facebook is working on is trying to launch something called Measure What Matters. This is where Facebook sends about the measurements of significant actions. The efforts that Facebook is making is building the trust and confidence from advertisers.