Earlier this month, Ford Motor Company announced their latest social media campaign with high profile social influencer, Maria Shriver.
The partnership extends Shriver’s Architects of Change conversation series, celebrating the impact of positive role models on their local communities.
Building on founder Henry Ford’s vision for moving humanity forwards, this social media campaign features inspirational vignettes from high profile active advocates of change from the world of politics, business, spirituality, culture and medicine.
Following the growing trend among several other business socially themed campaigns, Ford’s marketing strategy builds upon the business drive to promote their products and services with messages that align with the preferences of the socially conscious millennial generation.
Over the years, Ford Motor’s social media campaign efforts have been recognized for their highly effective messages and broad reach through their use of multiple channels including Facebook, Twitter and Youtube.
In addition to addressing a core social issue, Ford Motor’s campaigns often feature personal expressions from performers who can relate to Ford’s target audience.
Additionally within the campaign, the company makes a compelling appeal that the message they are promoting is maintained throughout their organization and as was the case in their Ford Fiesta campaign, viewers of their ads received a personal call to action from the company’s management to join them in promoting the social cause.
Ford’s latest social media campaign involving Maria Shriver has many of these elements, which have worked very effectively in the company’s other marketing launches.
The current campaign includes high profile celebrities including Cindy Crawford, Jamie Lee Curtis, Gretchen Carlson and Deepak Chopra.